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Virtual Staging – An Innovation In Real Estate Industry

By Brendan Rose @vmarkdesign

Virtual Staging – An Innovation In Real Estate IndustryIn the recent era, real estate agents have started using the power of Internet when it comes to selling properties. With the recent estimates being that over 80 percent of the home buyers search their dream home online, it is imperative that real estate agents take the advantage of the latest technologies available.

The Definition Of Virtual Staging

Virtual home staging is also known as virtual furniture staging. It is one of the newest trends that has emerged recently to showcase various homes online. Rather than using traditional way of displaying a house, virtual staging is used to give a complete refurbished look of a property. Using a computer program, virtual home stagers take pictures of a property and alter it in a positive way to gain potential customers for the real estate agents. This can involve everything, from changing wall colors to moving around furniture.

Experts say, that virtual staging is far more cost-effective than traditional home staging, which is usually an expensive and time consuming step for sellers.

Virtual Staging Implementation

Vacant homes that have no furnishings or personal touches benefit the most from virtual staging. Empty houses can face difficulties when being promoted through photographs. Such photographs make visualisation difficult for potential buyers. The photos appear cold and uninviting.

With the help of virtual staging, you can easily add elegant furniture pieces and area rugs to personalise the spaces. The rooms automatically become inviting, which is exactly what the potential customers are looking for.

With the constant increase of competition in the field of real estate industry, this major improvement in photographic technology has helped the realtors to gain more potential customers. Photographers are hired for a photo shoot, where they shoot a number of photographs and then edit the photos to provide virtual staging. Thus, virtual staging is the process of adding enormous appeal to a particular room of a property. It can also be applied to the entire property on sale. It helps the customers to see the furnished rooms along with the actual dimensions. These edited images are transferred to a website. Whether the photos are posted on a personalised website or on a web page that are commonly accessible by all realtors, virtual staging can upgrade your property’s images on the top list.

As the real estate industry is more Internet-based nowadays, virtual staging is one of the key elements in this respect.


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