Argentina won the 2022 FIFA World Cup, so it’s time to look back on one of the first Web3 World Cup experiences: the Frito-Lays “Pass the Ball” challenge, which asked fans to scan a World Cup-themed QR code on Frito-Lays packaging. As a free bad trade, the first 350,000 users got a hexagonal soccer ball with their own picture on it (NFT). Thanks to the California company Vatum, which is making a business out of the metaverse.
Colin Hornett, who is in charge of customer experience at Vatom, talked to The Street about the company’s first Web 3 campaign, which was for the World Cup. For the “Pass the Ball” challenge, fans had to scan a QR code with a World Cup theme.
As a unique token, the first 350,000 users got a hexagonal soccer ball with their name on it. At the end of the campaign, those who took part in the challenge will be the only ones who can get NFTs. Web3 lets people near each other talk to each other by sharing an experience.
Frito-primary Lay wanted to have a direct line of communication with the fans and bring people together through football. Given how the world is right now, I can’t think of a better way to do this than to get everyone to work together on a soccer ball. After Argentina won the 2022 FIFA World Cup, it’s time to think back on one of the first World Cup Web3 events.
For the “Pass Lays’s the Ball” challenge, fans had to scan a World Cup-themed QR code on a bag of Fritos. As a unique token, the first 350,000 users got a hexagonal soccer ball with their name on it.
At the end of the campaign, those who took part in the challenge will be the only ones who can get NFTs. Any blockchain can be used on a platform called Vatum. Installing a new blockchain, whether it is custodial or not, takes two to three weeks.
If you lose the password to your wallet and it locks, you will lose everything in it. They think that this will scare 99.9% of people very much.
Web3 makes it possible for people to connect over a shared experience. Vatom is the first platform in the world that can handle thousands of users at the same time. Colin Hornett says that it’s a place where people can meet up and talk before going to a sporting event. It will change how people in the area put together teams to play real sports.
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