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VALUE PROPOSITION: The Alpine Eagle by Chopard

By Attireclub @attireclub

The new Alpine Eagle watch by Chopard is a reinterpretation of the St. Moritz, which was the first watch created by Karl-Friedrich Scheufele in 1980. The St. Moritz marked a very important moment in his career, as it was the piece that helped him become a strong voice in the family company, especially given that the watch turned into a best-seller.

VALUE PROPOSITION: The Alpine Eagle by Chopard

The new Alpine Eagle was in a way a repeat of history, as it was created at the insistence of Karl-Friedrich's son, Karl-Fritz (who had the secret support of his grandfather Karl) to remake the famous watch.

VALUE PROPOSITION: The Alpine Eagle by Chopard

The sporty Alpine Eagle features a chronometer-certified movement and is crafted from an exclusive, ultra-resistant light-reflecting metal called Lucent Steel A223. This special steel, which is an aesthetic reference to glaciers was described by the brand as an "alchemist's quest", as the material created by Chopard is as complex and precious as gold. It features three main characteristics: firstly, it is comparable to surgical steel, making it dermo-compatible; secondly, it is 50% more resistant to abrasion than conventional steels and has a unique hardness; and thirdly, it has far less impurities than other steels, which allows it to reflect light, its brilliance and brightness being comparable to that of gold.

VALUE PROPOSITION: The Alpine Eagle by Chopard

The rock-like texture dial is inspired by an eagle's iris and its hands are inspired by the bird's feathers. The steel is a reminder of the glaciers where the eagles fly.

VALUE PROPOSITION: The Alpine Eagle by Chopard

Co-president of Chopard Karl-Friedrich Scheufele is also a founding member of the newly-formed Eagle Wings Foundation. They have recently launched a project during which participants were able to see images taken by a camera on an eagle, which was launched from five mythical Alpine peaks across five countries: Zugspitze in Germany, Dachstein in Austria, Marmolada in Italy, Aiguille du Midi in France and Piz Corvatsch in Switzerland. The final point of the race is St. Moritz, chosen to celebrate the Alpine Eagle watch, a timepiece for true conquerors.

Fraquoh and Franchomme

P.S. We want to hear from you! What do you think of the new Alpine Eagle by Chopard? Which other Chopard watches do you like? Why? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!


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