Waxgirl333

LATEST ARTICLES ( 492 )

• The Only Thing You Need to Do to Get a Reporter’s Attention

  Another post from last year that seemed to resonate was this one, on getting to the point. If you’re getting geared up for a “back to the school” pitch or a boo... Read more

  Posted on 09 July 2012 SELF EXPRESSION, SOCIAL MEDIA

• Becoming an Online Marketer

  A few weeks back I noticed a post on the New York Times small business blog about hiring. In that post, small business owners were lamenting the fact that even... Read more

  Posted on 09 July 2012 SELF EXPRESSION, SOCIAL MEDIA

• Pitching Radio 2.0V2

  

  Since this is a slow week for us in the U.S., I thought I would bring back some of the more popular posts that people seems to really use. If you’ve got a... Read more

  Posted on 01 July 2012 SELF EXPRESSION, SOCIAL MEDIA

• A Simple B2B Vs B2C Marketing Comparison

  

  Sometimes I wonder if B2C clients would be a lot more glamorous. I was the Oscar Meyer Wiener Man once at a festival – B2C marketing. Read more

  Posted on 27 June 2012 SELF EXPRESSION, SOCIAL MEDIA

• Reminding Us Why Our Sites Need a Blog

  I don’t know about you, but sometimes updating my blog feels like such a pain. My friend Kate offered to write this post for me this week and it was a great... Read more

  Posted on 25 June 2012 SELF EXPRESSION, SOCIAL MEDIA

• When NOT to Write a Press Release

  

  LA Nik the most famous guy I’ve never heard of Last week I saw a social media post congratulation someone for getting booked on David Letterman. Read more

  Posted on 18 June 2012 SELF EXPRESSION, SOCIAL MEDIA

• 5 Things I Learned from My Peggy Olsen Moment

  

  Peggy Olsen is my hero. A long time ago I got some of the best advice I’ve ever been given. Oddly enough it was business advice from a psychic woman claiming... Read more

  Posted on 04 June 2012 SELF EXPRESSION

• Why We Hate Facebook Right Now

  

  I had a short interaction last week on a friend’s Facebook page about, of course, the Facebook IPO. When I mentioned that many of the same types of criticisms... Read more

  Posted on 29 May 2012 SELF EXPRESSION, SOCIAL MEDIA

• I Don’t Really Hate Direct Mail…that Much

  

  I got a survey from UPS this week (apparently to celebrate National Small Business Week) and I was surprised to see that over a third of small businesses still... Read more

  Posted on 24 May 2012 SELF EXPRESSION, SOCIAL MEDIA

• Failing Forward

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I worked so hard on an event that was held last week. Guess what – hardly... Read more

  Posted on 14 May 2012 SELF EXPRESSION, SOCIAL MEDIA

• Don’t Be a Media Snob

  

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!It always surprises me (god knows why after this long) when a client tells me... Read more

  Posted on 30 April 2012 SELF EXPRESSION, SOCIAL MEDIA

• Changing It up a Bit

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!In a couple weeks, I will have a new look and feel to the Wax website. Read more

  Posted on 16 April 2012 SELF EXPRESSION, SOCIAL MEDIA

• So…are You Going to Be a Grammarian Or a Writer?

  

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!What would Molly do?I’ve had a few conversations over the past couple of... Read more

  Posted on 09 April 2012 SELF EXPRESSION, SOCIAL MEDIA

• Customer Service No-no’s

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I was in a meeting last week with a new client – we were discussing how the... Read more

  Posted on 02 April 2012 SELF EXPRESSION, SOCIAL MEDIA

• A Brand Rant

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’m really tired of people thinking that their logo is their brand. No…that’s... Read more

  Posted on 19 March 2012 SELF EXPRESSION, SOCIAL MEDIA

• Meet My New Telemarketer

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! Read more

  Posted on 14 March 2012 SELF EXPRESSION, SOCIAL MEDIA

• Writing a Great Pitch

  

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I sure love Rufus the Dog!I’ve been reading some really bad pitches lately... Read more

  Posted on 12 March 2012 SELF EXPRESSION, SOCIAL MEDIA

• Here’s a Chance to Chat with John Jantsch of Duct Tape Marketing

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!March 13th from 2-3pm EST small business owners can chat with John Jantsch,... Read more

  Posted on 05 March 2012 SELF EXPRESSION, SOCIAL MEDIA

• Email Marketing is NOT About the Numbers

  

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Only a few people can influence followers without a direct relationship. Read more

  Posted on 27 February 2012 SELF EXPRESSION, SOCIAL MEDIA

• When Marketing is a Waste of Money

  

  If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I have a client who is always thinking about not only what to market, when to... Read more

  Posted on 20 February 2012 SELF EXPRESSION, SOCIAL MEDIA