Waxgirl333

LATEST ARTICLES ( 492 )

• Using LinkedIn for Content Marketing

  

  Here’s something that doesn’t cost anything on LinkedIn – using it for content marketing. My friends at the Vocus Blog wrote an excellent primer on using... Read more

  Posted on 01 July 2013 SELF EXPRESSION, SOCIAL MEDIA

• A Full-on LinkedIn Rant

  

  I admit, it’s been a while since I had to create career pages in LinkedIn and generate job postings. When I went to do so for a client recently, I was shocked b... Read more

  Posted on 24 June 2013 SELF EXPRESSION, SOCIAL MEDIA

• 5 Reasons Trust is Essential for Good Marketing Results

  

  Note: This does not apply to any of my Wax clients so if you’re reading, don’t get paranoid, K? I was talking to a PR colleague of mine about client management... Read more

  Posted on 12 June 2013 SELF EXPRESSION, SOCIAL MEDIA

• Four Ways to Maximize PPC Performance

  

  By Joy Gendusa, CEO of Postcard Mania, a direct marketing firm Google Pay Per Click (PPC) advertising can be a great addition to your small business marketing... Read more

  Posted on 03 June 2013 SELF EXPRESSION, SOCIAL MEDIA

• The Social Innovation Readiness Scorecard

  

  Here’s the last of a small series of blog posts by Jeanne Bradford, a innovative leader with a track record at AOL, Cisco and Apple. Read more

  Posted on 30 May 2013 SELF EXPRESSION, SOCIAL MEDIA

• Getting Started with Social Innovation

  

  Here’s the second of a small series of blog posts by Jeanne Bradford, a innovative leader with a track record at AOL, Cisco and Apple. Jeanne is a brilliant... Read more

  Posted on 22 May 2013 SELF EXPRESSION, SOCIAL MEDIA

• How to Innovate Products Faster

  

  I’m thrilled to host a small series of blog posts by Jeanne Bradford, a innovative leader with a track record at AOL, Cisco and Apple. Jeanne is a brilliant... Read more

  Posted on 16 May 2013 SELF EXPRESSION, SOCIAL MEDIA

• Ways to Keep Your Website Design Unique

  

  Today there are many ways to create your own website from WordPress templates to all-inclusive hosting and design environments. Read more

  Posted on 06 May 2013 SELF EXPRESSION, SOCIAL MEDIA

• Customer Research and Why You Need to Do Your Homework

  

  We’re talking directly to the customer in so many more ways now through social media, mobile marketing and other mediums that just came up a few years ago. Read more

  Posted on 04 May 2013 SELF EXPRESSION, SOCIAL MEDIA

• Trends in Digital Marketing

  

  I did this webinar a few months ago for a franchise marketer, but I think a lot of this applies to all businesses. In this interview, I talked about patience... Read more

  Posted on 25 April 2013 SELF EXPRESSION, SOCIAL MEDIA

• Mobile Marketing Strategies

  

  Mobile marketing is the latest trend in attracting more consumers to your products. People are becoming more engaged in using mobile devices in everything that... Read more

  Posted on 23 April 2013 SELF EXPRESSION, SOCIAL MEDIA

• Where Do Your Customers Find Their Information?

  

  Where does your audience get their information? One reason to really, truly know your audience is that the answer to this question is “Everywhere! Read more

  Posted on 19 April 2013 SELF EXPRESSION, SOCIAL MEDIA

• 5 Ways to Know Thy Audience

  

  When I ask someone about their target audience or client the first reaction is usually a blank stare. Or they might answer “anyone 18-80!” in an enthusiastic... Read more

  Posted on 03 April 2013 SELF EXPRESSION, SOCIAL MEDIA

• Using Local SEO Services

  

  Getting your business out there to the right people isn’t easy. In this day and age, more people look to the internet to find local businesses than they do... Read more

  Posted on 01 April 2013 SELF EXPRESSION, SOCIAL MEDIA

• The 5 Worst Messages Your Logo May Be Sending Your Customers

  

  While the terms brand and logo are often used interchangeably, your logo is just a small part of your overall brand. Your brand is anything that represents... Read more

  Posted on 18 March 2013 SELF EXPRESSION, SOCIAL MEDIA

• 5 Great iPhone Apps for Marketing Your Business

  

  Whether you’re a rookie greenhorn or an experienced pro at running a business, chances are you’ll agree that marketing a business can be a very difficult thing... Read more

  Posted on 11 March 2013 SELF EXPRESSION, SOCIAL MEDIA

• Real Men Use Pinterest

  

  For those of you marketing to men, you may have passed Pinterest by as a social media tool. But our guest blogger, Dana Rasmussen, has a different take on why... Read more

  Posted on 07 March 2013 SELF EXPRESSION, SOCIAL MEDIA

• Cost-effective Marketing for Small Business

  

  If you run your own company, you may or may not be involved in the marketing duties. In some instances, company owners can afford to reach out and hire a... Read more

  Posted on 04 March 2013 SELF EXPRESSION, SOCIAL MEDIA

• Why is Health Care Marketing So Far Behind?

  

  I’ve been wondering why health care marketing is so Courtesy Content Marketing Institute behind for a while now. Recently, I had a meeting with a person... Read more

  Posted on 19 February 2013 SELF EXPRESSION, SOCIAL MEDIA

• Sorry, There is No Silver Bullet

  

  I was on the phone with a friend of mine this week who was frustrated because one of her clients was pulling all their money out of one medium, to sink it into... Read more

  Posted on 17 January 2013 SELF EXPRESSION, SOCIAL MEDIA