Waxgirl333
MY BLOGS
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The Wax Blog
http://blog.waxmarketing.com/
Advice and commentary on pr, marketing and social media for entrepreneurs, small businesses, authors and thought leaders.
LATEST ARTICLES ( 492 )
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6 Common SEO Mistakes That You Need to Avoid
Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important... Read more
Posted on 06 March 2020 SELF EXPRESSION, SOCIAL MEDIA -
4 Steps to Writing a Great Pitch
Every so often someone calls me for help after reading this blog post, even though I wrote it nearly ten years ago. Some things are still relevant when writing ... Read more
Posted on 20 January 2020 SELF EXPRESSION, SOCIAL MEDIA -
4 Reasons Why You Need a Chatbot
If you're browsing a company's website these days, chances are likely a chat frame will pop up in your window. You'll typically be greeted by a friendly photo... Read more
Posted on 30 December 2019 SELF EXPRESSION, SOCIAL MEDIA -
12 Instagram Updates You Need to Know Before 2019 Ends
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. Th... Read more
Posted on 20 December 2019 SELF EXPRESSION, SOCIAL MEDIA -
Top Mobile App Development Trends to Watch for in 2020
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home... Read more
Posted on 16 October 2019 SELF EXPRESSION, SOCIAL MEDIA -
Customer-first Marketing: 4 Ways to Know Thy Customer and Capitalize on Their...
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic... Read more
Posted on 08 October 2019 SELF EXPRESSION, SOCIAL MEDIA -
Programmatic Marketing: What You Need to Know
RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren't all that complex. And this strategy can be one of... Read more
Posted on 02 October 2019 SELF EXPRESSION, SOCIAL MEDIA -
5 Tips for Conducting Effective Target Audience Research
A clear understanding of your target audience is essential to marketing success. It should shape everything from your brand's tone and messaging to your... Read more
Posted on 24 September 2019 SELF EXPRESSION, SOCIAL MEDIA -
Brand Storytelling: 5 Ways to Create a Customer-centric Narrative
Narratives compel us. They're familiar. They're memorable ( 22 times more memorable than facts, according to one psychologist). So it's no wonder that in an... Read more
Posted on 19 September 2019 SELF EXPRESSION, SOCIAL MEDIA -
4 Infographic Marketing Tips From the Pros
Creating infographics have been one of the most widely used In a world where everyone is trying to increase content marketing strategies for the past few... Read more
Posted on 11 September 2019 SELF EXPRESSION, SOCIAL MEDIA -
Message Marketing: Bring Audiences from Conversation to Conversion
Social media platforms, like Facebook, Instagram and Pinterest, are attractive to marketers for obvious reasons. However, the popularity of mobile messaging app... Read more
Posted on 03 September 2019 SELF EXPRESSION, SOCIAL MEDIA -
Tips for Responding to Negative Reviews on Yelp and Google
Ever since the birth of the internet, consumer feedback on businesses have increased in quantity and importance. Online reviews expose the experiences-both... Read more
Posted on 29 August 2019 SELF EXPRESSION, SOCIAL MEDIA -
A Beginner’s Guide to Using APIs For Business
To be a functioning professional in the digital e-commerce environment it's important to be as present and multi-functional as possible. Mobile apps offer the... Read more
Posted on 21 August 2019 SELF EXPRESSION, SOCIAL MEDIA -
Micro-Moments: What They Are and How to Use Them
In the age of digital assistance, consumers plan before they experience, even if only for a moment. They want to know as much as they can about what they'll be... Read more
Posted on 13 August 2019 SELF EXPRESSION, SOCIAL MEDIA -
Brand Transparency: 10 Ways to Attract Customers
The gig is up. In the age of information access and social media sharing, consumers are all too familiar with gotcha marketing techniques and trickery. And... Read more
Posted on 08 August 2019 SELF EXPRESSION, SOCIAL MEDIA -
Personalization Tips to Increase Email Marketing Success
The dreaded digital trash bin is the likely destination of even the most carefully crafted email campaigns if they fail to include one essential component -... Read more
Posted on 30 July 2019 SELF EXPRESSION, SOCIAL MEDIA -
Top 3 Types of Native Advertising Still Worthwhile in 2019
In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional... Read more
Posted on 24 July 2019 SELF EXPRESSION, SOCIAL MEDIA -
The 5 W’s of Thought Leadership Marketing
Trust isn't easy to come by in today's marketplace, where most consumers conduct online research before making a purchase. Thought leadership is one of the... Read more
Posted on 16 July 2019 SELF EXPRESSION, SOCIAL MEDIA -
Top 8 Ideas to Improve Your Brand Initiatives Through Marketing Efforts
You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts,... Read more
Posted on 11 July 2019 SELF EXPRESSION, SOCIAL MEDIA -
The Top 5 Things You Need to Consider When Choosing a Font for Your Site
Making a website font choice for your site can be tricky business. There's a couple of things you need to know before diving in and selecting a font out of the... Read more
Posted on 02 July 2019 SELF EXPRESSION, SOCIAL MEDIA