Waxgirl333

LATEST ARTICLES ( 492 )

• 2015 Marketing Plan Task Number One

  

  Okay, this one should be super easy. For the first task in your 2015 marketing plan: Dig out your 2014 marketing plan. Highlight anything you really wanted to d... Read more

  Posted on 01 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• Write Your 2015 Marketing Plan in 15 Minutes a Day

  

  I’ve never done anything like this, but someone told me it was impossible to write a marketing plan in 15 minutes a day. Plus they were really snotty and... Read more

  Posted on 28 November 2014 SELF EXPRESSION, SOCIAL MEDIA

• Lessons to Be Learned from Holiday Marketing Strategies

  

  When we think about Black Friday and its Internet twin Cyber Monday, visions of throngs of customers buying goods like they are on a game show fill our heads. Read more

  Posted on 21 November 2014 SELF EXPRESSION, SOCIAL MEDIA

• Why Email Marketing is Just Like the Hunger Games

  

  Thank you to Campaigner for sending along these tips to improve your email marketing tactics! Black Friday deals. Holiday sales. Travel promotions. New Years... Read more

  Posted on 14 November 2014 SELF EXPRESSION, SOCIAL MEDIA

• 5 Things Trump, PETA and Other Shocker Brands Can Teach Us About Marketing

  

  Years ago I was at a cocktail party that was also attended by Donald Trump. Don’t ask me how I got invited, I think they mistook me for someone that was... Read more

  Posted on 10 November 2014 SELF EXPRESSION, SOCIAL MEDIA

• Using Countdowns as the Catalyst to Increase Holiday Sales

  

  As a small business owner, it’s no doubt you’re looking for ways to maximize your sales over the impending holiday season. After all, it’s the time of year... Read more

  Posted on 06 November 2014 SELF EXPRESSION, SOCIAL MEDIA

• K-Factor – the Math Behind Viral Marketing

  

  It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew o... Read more

  Posted on 31 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• K-Factor, the Math Behind Viral Marketing

  

  It’s every marketer’s dream: create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of... Read more

  Posted on 30 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• You Are Not Your Best Customer

  

  Photo courtesy of MSNBC.com Last week I wrote about the importance of defining your best customer(s) and the influencers that send them your way. Read more

  Posted on 29 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• Know Your Best Customer

  

  This morning I gave a presentation at the venerable James J. Hill Center in downtown St. Paul. Beautiful place! The Center has created a new business program... Read more

  Posted on 21 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• 3 Ways to Use GIFs In Your Marketing Campaigns

  

  Although Twitter introduced animated GIFs to their website earlier this year, most social media sites are not compatible with GIFs. Read more

  Posted on 20 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• Why They Didn’t Name It Vision…the Cision Vocus Deal

  

  When I heard about the Vocus and Cision merger at the PRSA conference this week, all I could think was….oh shit. Both companies seem to be long on salespeople... Read more

  Posted on 15 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• IMC – Fast and Fearless at the PRSA International Conference

  

  I’m always amazed at the ability of PR people to accomplish things in about a third of the time it would take the rest of us. But I think it’s a necessity.... Read more

  Posted on 13 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• For the Love of PR

  

  Molly Borchers, Senior Communications Strategist at (W)right On Communications, recently published a pull-no-punches post on The HuffPo Blog about the... Read more

  Posted on 10 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• A Personal Reminder That Marketing is a Good Thing

  

  The power of marketing has really been proven by the amount of awareness, funding and treatment advancements in breast cancer since this whole pink ribbon... Read more

  Posted on 03 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• Post-Google Authorship: How To Manage Your Website’s Authors

  

  Death is often temporary and perplexing in the world of search and Google, a fact only further proved when John Mueller of Google Webmaster Tools announced... Read more

  Posted on 01 October 2014 SELF EXPRESSION, SOCIAL MEDIA

• 5 Futuristic Trade Show Displays That Raised The Bar

  

  NASA Trade Show Display USAREUR Display Northrop Grumman... Read more

  Posted on 26 September 2014 SELF EXPRESSION, SOCIAL MEDIA

• It’s National Punctuation Day! Let’s Celebrate.

  

  It’s National Punctuation Day! Can you feel the excitement in the air? Then again, as writers, every day is national punctuation day…at least if you’re writing... Read more

  Posted on 24 September 2014 SELF EXPRESSION, SOCIAL MEDIA

• A Terrifying Week for a Newsweek Writer

  

  Zach Schonfeld, Newsweek Sometimes it’s hard to explain to my clients that sending a great pitch involves a lot more than just emailing a writer. Read more

  Posted on 19 September 2014 SELF EXPRESSION, SOCIAL MEDIA

• Does Urban Outfitters Typify ‘Edgy Marketing’ Gone Bad?

  

  Last week we talked about DiGiorno’s careless Twitter mistake. This week in faux pas news was Urban Outfitters, who sold a “vintage Kent State sweatshirt” dyed... Read more

  Posted on 17 September 2014 SELF EXPRESSION, SOCIAL MEDIA