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LATEST ARTICLES ( 492 )

• Adaptive Content: Personalizing Your Customer Outreach

  

  By Nick Rojas The name of the game in today’s marketing is personalization. Interactions with modern audiences are more successful and meaningful when they are... Read more

  Posted on 05 January 2015 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Twenty

  

  If you need to take today to finish yesterday’s task, by all means do. Once that’s done, you may want to take another look at your 2015 Marketing Plan and... Read more

  Posted on 30 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Nineteen

  

  Okay, in this task you PULL IT ALL TOGETHER! If you’re like me, you probably have a bunch of Word docs scattered – or one that looks like a mess. Or you... Read more

  Posted on 29 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Eighteen

  

  First of all, let me say that there are a bajillion pictures of mad scientists out there on the net. This one was my favorite by far. And why, do you ask, do I... Read more

  Posted on 26 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Seventeen

  

  Just a quick note…we will NOT be posting on 12/24 or 12/25, but we’ll pick it up on 12/26. If you happened to get sidetracked by the holidays, we’ll have a... Read more

  Posted on 23 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Sixteen

  

  It’s the last week of our plan and I hope you can see how it’s coming together. Now we finally get down to the nitty gritty – tactics. Read more

  Posted on 22 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Fifteen

  

  This task is easy. Just write down your strategies for your 2015 Marketing Plan. They don’t have to be beautifully written, they just have to be written.... Read more

  Posted on 19 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2014 Marketing Plan Task Fourteen

  

  (AP Photo/Charles Sykes, file) I’ll bet you thought I forgot to write up today’s task. Actually I did. I was too preoccupied this morning watching Stephen... Read more

  Posted on 18 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2014 Marketing Plan Task Thirteen

  

  Thirteen may be your lucky number because today you’re going to choose TWO new strategies to implement in your 2015 Marketing Plan. Read more

  Posted on 17 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Twelve

  

  Strategies are hard. Don’t worry if you feel like you really didn’t “get” yesterday’s task. Or maybe you came up with too many ideas. Either way it’s okay.... Read more

  Posted on 16 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Eleven

  

  You’re halfway there. First, we needed to figure out WHAT to do in the 2015 Marketing Plan. The rest of the plan is geared toward HOW to do it. And you have to... Read more

  Posted on 15 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Ten

  

  WOO HOO! You’re halfway done with your plan! Don’t worry if this week’s steps seemed odd, next week things will all start coming together. Okay, here’s a... Read more

  Posted on 12 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Nine

  

  According to Feng Shui, nine is the most powerful number of all. (Just a random number factoid to spice it up a little.) Today’s 2015 Marketing Plan task is... Read more

  Posted on 11 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Eight

  

  By now you should have a pretty good idea of the profile of your best customer, and your desired best customer. If you’re following along with this crash... Read more

  Posted on 10 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Seven

  

  Who is your dreamboat customer? I want you to close your eyes and think about this dreamboat customer. Are they super rich? Would they buy over and over and rav... Read more

  Posted on 09 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Six

  

  Today we think about our best (and next best!) customer in a different way. Most of the time your customers are defined by typical demographics like age, gender... Read more

  Posted on 08 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Five

  

  For today, I’m giving you an easy task. How will you measure your progress? Looking back at Day 4, measuring Example A might be a monthly sales review. Read more

  Posted on 05 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Four

  

  To begin this task, write your goal down in a sentence that will be the headline for your 2015 Marketing Plan. Here are some examples: Example A: In 2015 I... Read more

  Posted on 04 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Three

  

  Now that you know end goal for 2015 you need to quantify it. This means coming up with a goal number for your 2015 marketing plan. This might be hard for some... Read more

  Posted on 03 December 2014 SELF EXPRESSION, SOCIAL MEDIA

• 2015 Marketing Plan Task Number Two

  

  Okay, on to task number two. Here we’ll define your END GOAL. This is the goal your plan will move toward. Please don’t spend more than 15 minutes on this one.... Read more

  Posted on 02 December 2014 SELF EXPRESSION, SOCIAL MEDIA