Waxgirl333

LATEST ARTICLES ( 492 )

• Loving Your Customer

  

  I was planning on writing a blog post arguing that if you don’t love your customer, all the data in the world won’t make it right. Read more

  Posted on 23 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month: Meineke of Burnsville

  

  Continuing my series of monthly highlighted IMC campaigns, this month I’d like to turn our attention to Meineke, or more specifically one Midwest Meineke... Read more

  Posted on 18 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• Why Buying Behavior is More Important

  

  My newest pair of Warby Parkers There are some dramatic differences between an approach to integrated marketing communications (IMC) and traditional marketing. Read more

  Posted on 16 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• Connecting Strategies That Lead to Success

  

  Here is an excerpt from my article on the PRSA ComPRehension blog. A link to the full article is below. Enjoy! Although most marketers accept that integrating... Read more

  Posted on 13 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• How to Add a Human Element to Your Brand on Facebook

  

  Research compiled by Zephoria shows that 42 percent of marketers say using Facebook is critical or important to their business. Moreover, Facebook reported... Read more

  Posted on 11 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• ProfNet Chat on Brand Journalism

  

  Earlier this week, I had a great time participating in the @ProfNet brand journalism Twitter chat. I joined journalists and PR professionals from around the... Read more

  Posted on 09 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• Revenue Share: An Alternative to Monetizing Your Blog

  

  If you have a successful blog – business or otherwise – chances are you’ve considered monetizing to see some financial ROI from your hard work. Read more

  Posted on 03 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• Mother Knows Best: Mom-Owned Businesses on the Rise

  

  Move over Al Capone, there’s a new MOB in town. Mom-owned businesses (MOBs) are reaching new heights with innovative products designed to improve family life. Read more

  Posted on 02 March 2015 SELF EXPRESSION, SOCIAL MEDIA

• IMC Campaign of the Month: Bharatiya Janata Party

  

  “Modi Run” mobile app Welcome to the first in a series of monthly profiles I’ll be posting to highlight great IMC campaigns, both recent and past. Read more

  Posted on 28 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• The IMC Report Card

  

  Earlier this month I wrote about ways to determine whether you’re truly doing integrated marketing communications, or IMC. Everyone is doing integrated marketin... Read more

  Posted on 27 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• Pop-Ups & Lightboxes: Effectively Use Lead Forms on Your Website

  

  When it comes to your website, your goal is to make it as easy as possible for your client to get information. If you make it easy, they’re more likely to... Read more

  Posted on 24 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• How to Write a Marketing Plan – the Marketing eBook

  

  If you’ve been following the Wax blog you know that during the month of December I posted one step per day to help build your 2015 Marketing Plan. Each step... Read more

  Posted on 20 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• PR Checklist for 2015

  

  If you’re like me, 2015 has gotten away from you already in terms of your own public relations and social media. However, it’s never too late to update your... Read more

  Posted on 18 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Reasons February is the Best Month to Write a Marketing Plan

  

  Lots of people bemoan the fact that February often rolls around before their business marketing plan is complete. I’m here to stop the guilt once and for all. I... Read more

  Posted on 16 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• How to Effectively Use Visual Content on Instagram

  

  We are constantly bombarded with images. TV advertisements, social media content, email messages or print articles—we’re constantly having words and images... Read more

  Posted on 13 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Reasons Nonprofits Do IMC Better Than the Rest of Us

  

  Headwaters Relief in Colorado. As I wrote last week, IMC is not easy. It’s definitely a case of progress, never perfection. And yet nonprofits seem to have... Read more

  Posted on 11 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• 5 Ways to Know If You’re Really Doing IMC

  

  IMC is a complicated beast. After working on integrated marketing communications strategies for several years I still feel as if each new campaign is like a... Read more

  Posted on 02 February 2015 SELF EXPRESSION, SOCIAL MEDIA

• Be the 20% and Survive the 18-Month Test

  

  Congratulations, you have finally opened your own business. Now, it’s just a matter of which of the 80-20 ratio you’ll be in. According to Bloomberg, 80... Read more

  Posted on 24 January 2015 SELF EXPRESSION, SOCIAL MEDIA

• Check The Big List to Make Sense of Online Marketing Tools

  

  The Big List has arrived – the one that’ll help you make sense of which online marketing tools are right for your company. John Lincoln at Marketing Land has... Read more

  Posted on 16 January 2015 SELF EXPRESSION, SOCIAL MEDIA

• 4 Strategies for Omnichannel Success

  

  A study by Deloitte found that omnichannel customers spend three to four times more on purchases than other shoppers. But what exactly does that mean? Read more

  Posted on 07 January 2015 SELF EXPRESSION, SOCIAL MEDIA