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LATEST ARTICLES ( 31 )

• Guidelines for More Effective Online Video Marketing

  

  Just because you are using the highly emotional and fast growing medium of online video, it doesn’t mean that viewers will automatically engage with you. Read more

  Posted on 13 December 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• How Marketing Consultants Can Learn from the Exclusivity of the Sopranos and Son...

  What can professional service providers and consultants learn from crime families when it comes to business to business marketing? – Is it debt collection? –... Read more

  Posted on 09 December 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Sopranos & Sons of Anarchy Lessons for Marketing Consultants

  What can professional service providers and consultants learn from crime families when it comes to business to business marketing? – Is it debt collection? –... Read more

  Posted on 09 December 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• 15 Reasons to Invest into Online Video Marketing as Part of Your Content...

  See why Online Video Marketing is 5.33X more effective than text for Content Marketing and why you should invest in Online Video Marketing as part of your... Read more

  Posted on 03 December 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Six Marketing Tactics All Boxed Up: Face Six

  Itchy. I’m itchy. Not just a little itchy, but really itchy. And guess what, you may be feeling a little itchy too. That’s the power of thought; I may think or... Read more

  Posted on 14 November 2012 BUSINESS, MARKETING & ADVERTISING

• Six Marketing Tactics All Boxed Up: Face Five

  The doorbell rings at night and you look through the peephole to see two police officers. Do you open the door? Now how about the doorbell rings and you see... Read more

  Posted on 13 November 2012 BUSINESS, MARKETING & ADVERTISING

• Six Marketing Tactics All Boxed Up: Face Four

  Anyone who has studied or has a brief understanding of Economics 101 will recognize the marketing tactics used in the fourth face to the cube of persuasion... Read more

  Posted on 11 November 2012 BUSINESS, MARKETING & ADVERTISING

• Six Marketing Tactics All Boxed Up: Face Three

  Robert Cialdini’s marketing tactics in “Influence: The Psychology of Persuasion” tells us you are more likely to say “yes” to someone you like. Yes, that’s... Read more

  Posted on 08 November 2012 BUSINESS, MARKETING & ADVERTISING

• Six Marketing Tactics All Boxed Up: Face Two

  As we discussed in the previous blog, one face to the cube of persuasion is the Law of Reciprocity; we like to repay what another person has provided for us. Read more

  Posted on 05 November 2012 BUSINESS, MARKETING & ADVERTISING

• Six Marketing Tactics All Boxed Up

  The amazing thing about many leading novels is that the psychology of marketing is embedded within almost every facet of life. Read more

  Posted on 02 November 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• The Zero Overhead Principle – Just Use It!

  Wouldn’t it be great if all products and services could be designed in this way? The best most powerful brands are! Here’s an article that discusses one of the... Read more

  Posted on 13 October 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA