Theoutsideviewblog

Passionate about marketing, design and new technology, The principal author of The Outside View Blog, Jussi Piri has 10+ years of marketing and business management experience. In his career, he has managed over 18 brands from ideas to action. Among them are global and local brands the like of Maybelline, L'Oréal Paris, Studioline, Garnier, TeliaSonera, and Top-Sport. At The Outside View Blog, Jussi together with selected contributors and guest writers, focuses on giving opinions, insights and resources on marketing, design, technology and society. The opinions given are the writers own, not their employers. True to the nature of The Outside View Blog, their views are sometimes stupid, sometimes insightful, but always worth a read. There is no Chuck Norris at The Outside View Blog. We encourage you to take a look at why.
MY BLOGS
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The Outside View Blog
http://theoutsideviewblog.com/
The Outside View Blog is a small, selected group of professional designers, marketers and business people. All with 10+ years of experience in their field. We write about marketing, design, new technology and their role in society.
On occasion we might be controversial, sometimes we will be stupid and boring, hopefully we are able to be insightful and professional, originality would be great, banality not so much, and if we are funny, we are glad.
This is The Outside View Blog. There is no Chuck Norris there.
More detailed info on our themes is below.
Marketing themes: marketing management, advertising, branding, promotions, viral marketing, guerilla marketing, shopper marketing, retail marketing, marketing tools & resources, etc. Design themes: design in marketing, product design, graphic design, design trends. Technology themes: new technology, gadgets, web technology, technology in design, technology in marketing, technology shaping the society. Society themes: startups, entrepreneurship, role of design in society, role of marketing in society, role of technology in society, current news, no political news.
LATEST ARTICLES ( 27 )
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Darth Vader – The Sword Master – is Dead.
Lets honor the man behind the light sabre of Darth Vader: The Olympic-level swordsman and fight choreographer extraordinaire Bob Anderson has passed away. Mr. Read more
Posted on 02 January 2012 -
98% of Car Designs Are Crap.
98% of current car designs are crap. 1% of current cars are beautifully designed, but too expensive for 99% of the population. Read more
Posted on 02 January 2012 -
2012. Our Most Amazing Year Yet.
We went live the 7th of December 2011. That is just 25 days ago. The support and ensuing results have been amazing and that is, of course, thanks to you who... Read more
Posted on 31 December 2011 -
Advice Requested on a Twitter Anomaly. A Reward Given for Advice.
We are making a request to both the twitter advocates and advisers, as well as, to the majestic blogosphere. We need your help to sort out the statistics of... Read more
Posted on 28 December 2011 -
Relaxation Correlates to Shopper Spending
Relaxation correlates to spend according to Popai. The more relaxed a shopper is the more one a) places value on an item, and b) is likely to make a purchase. Read more
Posted on 28 December 2011 -
Merry Christmas! (with Funny Videos and All That Great Stuff)
It is Christmas Eve tomorrow here in the Santa Claus land. It is also Christmas Eve tomorrow in our neighboring country, whom are trying to steal the title... Read more
Posted on 23 December 2011 -
I Invented the Apple Newstand App!
There’s a thing I have to say aloud related to the Apple Newsstand app: I invented it first! Unfortunately, it is not about what you invent, but when (and how... Read more
Posted on 21 December 2011