Tchu

Description

Report spam/abuse

46 shares

UpStream Blog - Marketing Performance Management http://www.upstreamsoftware.com/blog/
Welcome to the UpStream blog on marketing performance management solutions. We discuss marketing attribution, optimization, triggered marketing, marketing planning & reporting, and other marketing tips and trends.

The Status Quo of Marketing Attribution

Multi-channel marketing businesses face a challenge that is more difficult to solve than is immediately apparent: how to attribute a given sale across the... Read more
Posted on 28 April 2011 BUSINESS, MARKETING & ADVERTISING
Welcome to Upstream!

UpStream represents the culmination of a lot of hard work and rich collaboration between the team at Business Researchers, Inc and several leading clients with... Read more
Posted on 08 April 2011 BUSINESS, MARKETING & ADVERTISING

The Status Quo of Marketing Attribution