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LATEST ARTICLES ( 67 )

• 2013 Search Ranking Factors of Link Building and Social Media

  

  The importance of link building and social media to search ranking in 2013 By Chris Sheehy | Link Building Social Media Optimization Specialist [Data by:... Read more

  Posted on 19 July 2013 BUSINESS

• Using Special Characters in Hashtags

  

  Hashtags are a great way to index and thread a conversation around a topic or to identify your brand on social as well as on search engines. Read more

  Posted on 12 July 2013 BUSINESS

• Long Live Paxton Euripides!

  

  By Chris Sheehy – keyword specialist “Paxton Euripides” – that was almost the name given to my best friend growing up as a kid. Read more

  Posted on 30 June 2013 BUSINESS

• The Telephone Number – and Its Impact on Local SEO

  

  by Chris Sheehy | Sidewalk Branding There’s been a lot of conversation lately about the use of call tracking numbers and their risks to local marketing through... Read more

  Posted on 30 May 2013 BUSINESS

• Top 6 Tips For Blog Commenting

  

  Commenting on blogs is a great way to show appreciation for someone’s work and give your website an online visibility boost at the same time. Read more

  Posted on 29 April 2013 BUSINESS

• Of SEO and Whiskey – the Parallels of Search Engine Optimization and Whiskey...

  

  Of SEO and Whiskey By Chris Sheehy | Search Marketing Integration Specialist After tasting a single malt whiskey from Rhode Island’s Sons of Liberty... Read more

  Posted on 15 March 2013 BUSINESS

• LinkedIn Tests New Trends Analytic

  

  LinkedIn Tests a Text-Based Analytic as Possible Replacement for “Appears in Search” “Views” Trend Graphs Until now, LinkedIn (LI) displayed a simple... Read more

  Posted on 08 February 2013 BUSINESS

• Call Tracking Phone Numbers the Wrong Call for Local Marketing

  

  by Chris Sheehy | Local SEO Specialist Have you been tempted to use one of those marketing services that reports on how many calls your business receives from... Read more

  Posted on 05 February 2013 BUSINESS

• Google Local Adds Business Category To Listings

  

  Google Local now allows businesses to edit their precise local-marketing focused business category – a plus for business owners. Read more

  Posted on 30 January 2013 BUSINESS

• Having An Internet Marketing Plan Is Like Having A Facsimile Machine 15 Years Ago

  

  Why Having An Internet Marketing Plan Today Is Like Having A Facsimile Machine 15 Years Ago By Chris Sheehy | Rhode Island internet marketing specialist  Think... Read more

  Posted on 12 January 2013 BUSINESS

• Internet Marketing Plans Are Like Facsimile Machines 15 Years Ago

  

  By Chris Sheehy | Rhode Island internet marketing specialist Think for a moment… you need to find information on something – anything, where do you turn for... Read more

  Posted on 12 January 2013 BUSINESS

• Yelp Sucks – So Try These Review Sites Instead

  

  By Chris Sheehy | Local Marketing SEO SEM Ok, it’s no secret that I’m not a big fan of Yelp – but my disdain is not without reason or merit. Read more

  Posted on 28 December 2012 BUSINESS

• The Risky Business of Linking-Up

  

  In doing some linkbuilding for a Canadian client recently, I was asked what criteria I used in determining the channels for my linkbuilding activity. I love it... Read more

  Posted on 14 December 2012 BUSINESS

• What Happens When You Stop Linkbuilding [chart]

  

  I am often asked why linkbuilding is so important to do all the time (perhaps you have wondered that as well – read my previous linkbuilding article for a... Read more

  Posted on 23 November 2012 BUSINESS

• Google Changes for Local Search

  

  Did you notice something has changed to local business visibility on Google’s search? The Google search tools elements have moved from the left side of the... Read more

  Posted on 20 November 2012 BUSINESS

• Top-7 List for Winning with Linkbuilding

  

  Linkbuilding is a mystery for many small business owners. Because of that, many mistakes are made that could easily have been prevented with a little planning... Read more

  Posted on 12 November 2012 BUSINESS

• 17 Pinterest Alternatives For Business

  

  Pining For Pinning?  Board-Up With These 17 Pinterest Alternates By Chris Sheehy | Sidewalk Branding Co. You read it everywhere – pinning on Pinterest is great... Read more

  Posted on 30 October 2012 BUSINESS

• Leave That Google Review Alone!

  

  Your business is adored by its customers – but be careful with sharing their Google reviews. Picture this… Your business receives a glowing review from one of... Read more

  Posted on 10 October 2012 BUSINESS

• Have You Ever Been Ambushed By The SEO Ninja?

  

  By Chris Sheehy | RI search marketing specialist I was working with a Rhode Island small business recently who had hired an “SEO Ninja” to increase their... Read more

  Posted on 13 September 2012 BUSINESS

• Business Marketing and Innovation – The Drucker Way

  

  “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing... Read more

  Posted on 22 August 2012 BUSINESS