Shellykramer

LATEST ARTICLES ( 491 )

• Wrapping Experiences Into the Business Digital Transformation Journey

  

  When you hear “digital transformation,” what do you think of first? Many people believe a digital transformation is all about the customer, making it easier to... Read more

  Posted on 19 January 2016 BUSINESS, MARKETING & ADVERTISING

• What Future Ready Enterprise Means to Me

  

  We are in a world that knows no bounds. Technology is driving the growth engine, helping small companies become large enterprises faster than ever. Read more

  Posted on 18 January 2016 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – January 17, 2016

  

  Hope you’ve been enjoying a great weekend—and are looking forward to a holiday Monday tomorrow–I know I am. I’ve been on vacation this past week, spending time... Read more

  Posted on 18 January 2016 BUSINESS, MARKETING & ADVERTISING

• Is BYOD Compliance an Opportunity for MSPs?

  

  Love it or hate it, if you’re the boss you’re pretty much stuck with the reality of the bring your own device (BYOD) workplace. Read more

  Posted on 15 January 2016 BUSINESS, MARKETING & ADVERTISING

• Key to Small Business Success: Great Customer Service

  

  One of the key ways a small local business can both differentiate themselves and also gain a competitive advantage over bigger businesses is relatively... Read more

  Posted on 14 January 2016 BUSINESS, MARKETING & ADVERTISING

• Cloud, Mobility, Security, and Big Data: The Big Four for Business Growth [Study]

  

  Companies failing to make a strategic investment in technology in key areas of their business may be missing out on opportunities for growth as a consequence. Read more

  Posted on 13 January 2016 BUSINESS, MARKETING & ADVERTISING

• The Rise of the Toll-Free Data Initiative [and Why It Matters]

  

  I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this... Read more

  Posted on 12 January 2016 BUSINESS, MARKETING & ADVERTISING

• The Most Valuable Time to Build Relationships With Customers: Post-Sale

  

  When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Read more

  Posted on 11 January 2016 BUSINESS, MARKETING & ADVERTISING

• Business Collaboration: Real Time Vs. Asynchronous

  

  Working teams today might be in the same office building or halfway around the world. With a variety of workplace setups making the business industry more... Read more

  Posted on 08 January 2016 BUSINESS, MARKETING & ADVERTISING

• Lurking in the Shadows: A Case for Embracing Shadow IT

  

  IT departments increasingly face challenges because of the rapid pace of technological advancement. As companies realize the need to maintain pace with mobile... Read more

  Posted on 07 January 2016 BUSINESS, MARKETING & ADVERTISING

• ITaaS: The Future of the CIO

  

  Do you know how your company really looks at IT? Is there a rift between the C-suite and the IT team concerning the value of the cloud on a big-picture,... Read more

  Posted on 06 January 2016 BUSINESS, MARKETING & ADVERTISING

• Can Hybrid Cloud Be Simply Understood?

  

  Most people won’t make a purchase unless they understand its uses and benefits. Marketers and other business leaders today toss buzzwords around, phrases... Read more

  Posted on 05 January 2016 BUSINESS, MARKETING & ADVERTISING

• Digital Transformation Isn’t About Mobile – It’s About Mobility

  

  This post is sponsored by Samsung Business. All thoughts and opinions are my own. The mobile craze has taken the world by storm. Read more

  Posted on 04 January 2016 BUSINESS, MARKETING & ADVERTISING

• Are CIOs Being Too Conservative with Digital Transformation?

  

  Digital transformation changes the nature of every aspect of business. The concept extends to every department in an enterprise, as well as into the marketplace. Read more

  Posted on 30 December 2015 BUSINESS, MARKETING & ADVERTISING

• Security and the IoT: The Scariest Thing We Don’t [Yet] Know About

  

  Remember the halcyon days of “security?” When safeguarding your personal affects meant locking your door at night, making sure no one ever knew what your... Read more

  Posted on 30 December 2015 BUSINESS, MARKETING & ADVERTISING

• Want Success with Local SEO? Look at the Big Picture

  

  Mastering local SEO is a cornerstone to the success of your business. If you’re not ranking in search results, you are quite simply losing exposure and revenue... Read more

  Posted on 29 December 2015 BUSINESS, MARKETING & ADVERTISING

• The Dangers of Big Data: China Begins Ranking Citizens by Credit Scores

  

  The Chinese government recently put into motion plans to assign every single one of its citizens a credit score utilizing big data. Read more

  Posted on 28 December 2015 BUSINESS, MARKETING & ADVERTISING

• A Quick Overview of 2016 Marketing Trends

  

  A recent episode of The Marketing Scope’s Marketing Mash—featuring The Marketing Scope’s Eric Vidal, along with Shelly Kramer and Daniel Newman, Co-CEOs of V3B... Read more

  Posted on 23 December 2015 BUSINESS, MARKETING & ADVERTISING

• Can MSPs Build a Service Around Customer Journey Mapping?

  

  The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognize... Read more

  Posted on 22 December 2015 BUSINESS, MARKETING & ADVERTISING

• Make Your Small Business Thrive with Simple, Affordable Email Marketing

  

  As businesses adopt the use of social media and online marketing, it’s not uncommon that email marketing is left out of the equation. That’s a problem. More... Read more

  Posted on 21 December 2015 BUSINESS, MARKETING & ADVERTISING