Shellykramer

LATEST ARTICLES ( 491 )

• Artificial Intelligence: The Good, the Bad, and the Orwellian

  

  Think Artificial Intelligence (AI) doesn’t affect you? Believe you’ve got no skin in the machine learning game? Spoiler alert: If you’re on the grid, odds are... Read more

  Posted on 11 March 2016 BUSINESS, MARKETING & ADVERTISING

• Platforms and Infrastructure: A CIOs Best Friend

  

  No single company is the best at everything, and that’s why most CIOs choose to source their tools from different technology providers. Read more

  Posted on 10 March 2016 BUSINESS, MARKETING & ADVERTISING

• Sales Enablement: What is It, Why is It Important, and Are You Doing It Right?

  

  There are few absolutes in business, except maybe a couple about ROI (you’ll take a strong one, please) and sales (hey, make that a double). Read more

  Posted on 09 March 2016 BUSINESS, MARKETING & ADVERTISING

• Google’s Customer Match Seems Like a Match for Facebook Retargeting

  

  You’ve likely used Facebook retargeting (or the Custom Audience feature) to reengage your audience on social media a time or two. Read more

  Posted on 08 March 2016 BUSINESS, MARKETING & ADVERTISING

• Does Mobility Allow Small Business to Compete for Global Talent?

  

  This post is sponsored by Samsung Business. All thoughts and opinions are my own. Small businesses struggle to compete with hiring incentives like the attractiv... Read more

  Posted on 07 March 2016 BUSINESS, MARKETING & ADVERTISING

• The Key to Leveraging Local Search: Understand Customer Behavior [Report]

  

  Here’s a riddle for you: What part of your business makes it profitable, yet remains out of your control? Your customers, of course! It’s a scary proposition,... Read more

  Posted on 03 March 2016 BUSINESS, MARKETING & ADVERTISING

• Digital to the Core: The Makings of a Transformed Enterprise

  

  Companies that stand out as digitally progressive aren’t necessarily technophiles or spendthrifts. In reality, technology accounts for only one (though... Read more

  Posted on 02 March 2016 BUSINESS, MARKETING & ADVERTISING

• How CIOs Become Invaluable In the Age of SaaS

  

  With SaaS picking up speed, you may have heard whispers about the future of the CIO. Will the role remain necessary? Will it still serve a critical function in... Read more

  Posted on 01 March 2016 BUSINESS, MARKETING & ADVERTISING

• Influencer Marketing? FTC Guidelines That Brands and Bloggers Need to Know

  

  As influencer marketing becomes more entrenched as part of brands’ outreach and integrated marketing efforts, understanding the FTC guidelines and requirements... Read more

  Posted on 29 February 2016 BUSINESS, MARKETING & ADVERTISING

• What Drives Digital Transformation: Technology Or Strategy?

  

  Often when we talk about digital transformation, we are focused on technology. With technology changing so fast, it is easy to think that it alone is the bigges... Read more

  Posted on 26 February 2016 BUSINESS, MARKETING & ADVERTISING

• Sensor Data Connecting Mobile Users and Content Seamlessly

  

  This post is sponsored by Samsung Business. All thoughts and opinions are my own. It’s safe to say that it would be rough existing in today’s society without... Read more

  Posted on 25 February 2016 BUSINESS, MARKETING & ADVERTISING

• Is Your Marketing Strategy Fueled By The Right Objectives?

  

  If I asked a group of marketers about their top marketing objectives, I bet some of the most common answers would include building awareness, attracting... Read more

  Posted on 24 February 2016 BUSINESS, MARKETING & ADVERTISING

• STEM Recruiting: The Biggest Area You’re Not Paying Attention To

  

  When it comes to the future of higher education, there’s no shortage of conversation and/or focus on the importance of STEM education (science, technology,... Read more

  Posted on 23 February 2016 BUSINESS, MARKETING & ADVERTISING

• Mastering Customer Experience Starts With Customer Journey Mapping

  

  Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague... Read more

  Posted on 22 February 2016 BUSINESS, MARKETING & ADVERTISING

• Using PPC to Market and Amplify Your Blog Content

  

  We’ve all been there: You create a carefully crafted piece of blog content on a hot industry topic, you publish it on your corporate (or personal)... Read more

  Posted on 19 February 2016 BUSINESS, MARKETING & ADVERTISING

• The Relationships Between Collaboration and Mobility

  

  This post is sponsored by Samsung Business. All thoughts and opinions are my own. There’s no question that businesses are getting more done in this new connecte... Read more

  Posted on 18 February 2016 BUSINESS, MARKETING & ADVERTISING

• Enterprise Mobility and the Evolving Role of the CIO

  

  Mobile isn’t just a buzzword—it’s a lifestyle, and it’s one that impacts us all, both for work and for play. Members of today’s workforce are communicating... Read more

  Posted on 17 February 2016 BUSINESS, MARKETING & ADVERTISING

• Help for CIOs Who Struggle With Cloud Computing

  

  CIOs pride themselves on solving some of today’s most difficult technology issues, and cloud computing is definitely at the top of that list. Read more

  Posted on 16 February 2016 BUSINESS, MARKETING & ADVERTISING

• Digital Transformation Is a Journey, Not a Destination

  

  Some companies think they can update their websites and in-house applications, buy a few new devices, and then call it a day—but that’s not the way digital... Read more

  Posted on 15 February 2016 BUSINESS, MARKETING & ADVERTISING

• Dear CIO, Are Employees Entitled to Any Sort of Privacy in the Age of Mobility?

  

  In just the past few years the role of the CIO has changed so much. With technology moving faster than ever before, such rate of change is creating a whole new... Read more

  Posted on 12 February 2016 BUSINESS, MARKETING & ADVERTISING