Shellykramer

LATEST ARTICLES ( 491 )

• Millennials & Consumer Marketing

  

  Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers... Read more

  Posted on 25 February 2014 BUSINESS, MARKETING & ADVERTISING

• Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014...

  

  When more than 2,300 marketers were asked in the fall of 2013 what their top priorities were for 2014, a clear pattern emerged, with two elements standing way... Read more

  Posted on 21 February 2014 BUSINESS, MARKETING & ADVERTISING

• Twitter Hashtags: Why It’s Important to Treat a Hashtag Like a Business Trademark

  

  Many businesses are creating hashtags for use on Twitter in order to promote their goods or services, or even a special event or conference. Read more

  Posted on 19 February 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Small Businesses and SEO: What You Need to Know

  

  While I have many brilliant friends in the SEO business and with great respect to them, this post starts with a warning. Small businesses would do well to be... Read more

  Posted on 18 February 2014 BUSINESS, MARKETING & ADVERTISING

• Lead Scoring: The Science Of Sales Conversion [Webinar]

  

  For any business to succeed in today’s competitive market, generating the most qualified sales leads quickly is critical to maximizing conversions. And lead... Read more

  Posted on 14 February 2014 BUSINESS, MARKETING & ADVERTISING

• Why Social Media is a Critical Component of SEO

  

  Social media, paired with great content and smart SEO is an important part of being successful online. And by “successful” I mean appearing high in search... Read more

  Posted on 13 February 2014 BUSINESS, MARKETING & ADVERTISING

• Cross-Device Campaigns: The Focus of Smart Marketers Everywhere

  

  A few forward-thinking brands ventured into cross-device campaigns in the last few years, with some success. But now that mobile and smartphone usage has... Read more

  Posted on 12 February 2014 BUSINESS, MARKETING & ADVERTISING

• Supermarkets Warm Up to Mobile Commerce. Finally.

  

  I love grocery shopping. Not only do I love the process of figuring out what I’m in the mood to cook, food is probably the only thing I’m really obsessive about. Read more

  Posted on 07 February 2014 BUSINESS, MARKETING & ADVERTISING

• Hispanics More Likely To Be Digital Shoppers

  

  Hispanic adults in the U.S. are digitally savvy shoppers according to recent research from Experian Marketing Services. The company’s analysis, completed from... Read more

  Posted on 05 February 2014 BUSINESS, MARKETING & ADVERTISING

• Want Leads: Integrate Video Into Your Marketing Strategy [Infographic]

  

  As you develop your integrated marketing strategies for 2014 and beyond — whether your goal is better search results, lead generation, brand awareness, share... Read more

  Posted on 04 February 2014 BUSINESS, MARKETING & ADVERTISING

• Facebook News Feed Changes: How That Impacts Brands

  

  Facebook is once again tweaking the algorithm that determines what we see on our News Feeds and that will have an impact on branded Facebook pages. Read more

  Posted on 03 February 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• The New Demographics

  

  No longer shall our kids speak in a language that we don’t understand. With 71% of adults now embracing social media and 42% of us using multiple platforms,... Read more

  Posted on 28 January 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Content Swamping You? Check Out Feedolu CHANNELS

  

  We wrote about Feedolu’s RSS feed reader back in September right after it launched, and now Feedolu is back with a new site called “CHANNELS. Read more

  Posted on 27 January 2014 BUSINESS, MARKETING & ADVERTISING

• How Use Your Email Database For Targeted Facebook Advertising

  

  Have you tried or are you considering experimenting with Facebook Advertising?  What if I told you that you could leverage your existing email database to help... Read more

  Posted on 24 January 2014 BUSINESS, MARKETING & ADVERTISING

• How to Effectively Use Custom Audiences in Facebook Ads

  

  Have you tried Facebook Advertising?  One of my favorite tools to use in Facebook advertising is Custom Audiences.  And now you can access these from the Ads... Read more

  Posted on 24 January 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Find Buyers When They’re Ready to Buy: Google Rolls Out Targeting

  

  Is it possible to predict if someone is ready to buy? Well according to Google the answer is yes. With the low key roll out last month of their Adwords... Read more

  Posted on 23 January 2014 BUSINESS, MARKETING & ADVERTISING

• Can Unison Replace Your Email Headaches

  

  If you’re like me, a normal business day means you’re drowning in emails. Add in the steady stream of texts, Skype chats and instant messages that are flying... Read more

  Posted on 22 January 2014 BUSINESS, MARKETING & ADVERTISING

• Facebook Ditches Sponsored Stories: Do You Care

  

  There have been a lot of changes happening lately regarding the way Facebook utilizes personal data from users. Aside from its dwindling brand page... Read more

  Posted on 18 January 2014 BUSINESS, MARKETING & ADVERTISING

• Brian Solis on Empowering Employees with Social Media

  

  Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue Employee empowerment is about creating brand advocates to scale custome... Read more

  Posted on 16 January 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• So You Have An Ad Budget. Now What?

  

  You’re running a PPC campaign. You have your designer prepped and ready, and you’ve spent more hours refining your keywords to match what visitors are... Read more

  Posted on 14 January 2014 BUSINESS, MARKETING & ADVERTISING