Scotcombs

LATEST ARTICLES ( 360 )

• How to Reach Content Marketing’s Holy Grail: Revenue

  

  “Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. Read more

  Posted on 20 December 2013 MARKETING & ADVERTISING, TECH

• How to Keep Your Content Strategy Relevant in 2014

  

  “Have you ever been left wondering ‘What’s the point?’ after labouring to create compelling content for your corporate blog only to receiving little or no direc... Read more

  Posted on 20 December 2013 MARKETING & ADVERTISING, TECH

• SEO Versus Content Marketing: What’s the Difference?

  

  “Web marketing as a whole is confusing. There’s a ton of jargon and language that the average solomarketer may have difficulty understanding. Read more

  Posted on 19 December 2013 MARKETING & ADVERTISING, TECH

• 6 Content Marketing Insights from Joe Pulizzi

  

  Joe Pulizzi is a Speaker, Author, Coach and Entrepreneur; he is one of the leading thought leaders behind the content marketing and social media movement and,... Read more

  Posted on 19 December 2013 MARKETING & ADVERTISING, TECH

• 10 Vital On-Site SEO Steps

  

  “Here are 10 vital on-site steps any website owner must take before moving to any offsite promotion and link building strategy. Read more

  Posted on 18 December 2013 MARKETING & ADVERTISING, TECH

• What’s Attention Worth?

  

  I’ve become hooked on Seth Godin. His posts are most often brief and to the point. He’s worth subscribing to. This post really hit home with me and took less... Read more

  Posted on 18 December 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: Online Buying, Bad for Business?

  

  On-line buying , bad for business? This year I have bought 95% of my Christmas presents online. I detest shopping at any time let alone the Christmas shopping... Read more

  Posted on 17 December 2013 MARKETING & ADVERTISING, TECH

• 3 Ways Responsive Design Can Benefit Your Blog

  

  “Responsive web design means that your blog or website will automatically appear properly formatted on any device: a desktop computer, a tablet or a mobile... Read more

  Posted on 16 December 2013 MARKETING & ADVERTISING, TECH

• 5 Reasons Why Inbound Marketing Is a Smart Investment for 2014

  

  “Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed an... Read more

  Posted on 16 December 2013 MARKETING & ADVERTISING, TECH

• Zen and the Art of Content Marketing: Three Secrets To Finding B2B Contentment

  

  “Devising a successful content marketing strategy for B2B can feel hurried and convoluted these days. Everyone seems to be talking about it, but do they even... Read more

  Posted on 13 December 2013 MARKETING & ADVERTISING, TECH

• 10 Shortcuts for Writing a Blog Post in Record Time

  

  “Haven’t you ever wished you could speed up your blog post writing? Well, you’re not alone. 64% of marketers say producing enough content is their marketing... Read more

  Posted on 13 December 2013 MARKETING & ADVERTISING, TECH

• How Brands Are Winning Over a More Mobile YouTube

  

  “Online video marketing is a proven success. But these days, the online video landscape is starting to look a little different. Read more

  Posted on 12 December 2013 MARKETING & ADVERTISING, TECH

• Every Dealership Should Have a Video Marketing Campaign

  

  “According to comScore, 100 million users watch videos online every day. On top of that, 90% of online shoppers who visit a major retailer’s website have noted... Read more

  Posted on 12 December 2013 MARKETING & ADVERTISING, TECH

• Why Marketers Need to Be Not Just Helpful, but Useful

  

  “The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is ... Read more

  Posted on 11 December 2013 MARKETING & ADVERTISING, TECH

• The 2014 Content Marketing Imperative

  

  “We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to... Read more

  Posted on 11 December 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : Death Knell Tolls for Content Marketing…. Not!

  

  Death knell tolls for Content Marketing… not! This week I received an e-mail from our CEO , Scot Combs pointing me towards an article he had seen in the... Read more

  Posted on 10 December 2013 MARKETING & ADVERTISING, TECH

• Copywriting for Social Media Marketing: 3 Best Practices for 2014

  

  “Effective copywriting for social media marketing was the game changer in 2013. Still trying to prove ROI on social media? Make 2014 the year you stop... Read more

  Posted on 09 December 2013 MARKETING & ADVERTISING, TECH

• The 20 Golden Rules of Business Blogging

  

  “Writing great blogs for your business is one of the most valuable marketing techniques you will find, yet it is often forgotten. Read more

  Posted on 09 December 2013 MARKETING & ADVERTISING, TECH

• A Review of 2013: The Year of Relevant Content Marketing

  

  “With a stronger emphasis on relevance, more than ever, business owners need to be in tune with buyers’ needs. Understand their problem and need clearly before... Read more

  Posted on 06 December 2013 MARKETING & ADVERTISING, TECH

• Still Think Content Is King? You’re Wrong (Kind Of)

  

  “Great content should be the foundation of any online marketing strategy. Without relevant, engaging and timely content, your email marketing, social media... Read more

  Posted on 06 December 2013 MARKETING & ADVERTISING, TECH