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LATEST ARTICLES ( 360 )

• Why Video Marketing is the Next Big Thing

  

  “What a great time to be working in digital marketing. The message that comes out of annual festivals like SXSW is that change is in the air. Read more

  Posted on 19 March 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : Two Types of People…

  

  Two types of people… March 17th means many things to many people but in vast swathes of the western hemisphere it means being Irish. Read more

  Posted on 18 March 2014 MARKETING & ADVERTISING, TECH

• Blog Success: What Few Content Marketing Advisors Will Tell You

  

  “For a few years now, “content marketing” – a sharp buzzword with a fuzzy definition – has enjoyed a reputation as the best thing since sliced bread. Read more

  Posted on 17 March 2014 MARKETING & ADVERTISING, TECH

• Blog Or Website: Why You Need Both

  

  “The influence of mobile in particular is dramatically influencing how websites and blogs are used, and therefore, how they can be designed to achieve maximum... Read more

  Posted on 14 March 2014 MARKETING & ADVERTISING, TECH

• Why Your Content Strategy Needs a Central Theme

  

  “The beginning of content marketing is content strategy, a governance structure that addresses why content is being created, what goals it addresses, and how,... Read more

  Posted on 13 March 2014 MARKETING & ADVERTISING, TECH

• The Irresistible Power of Storytelling as a Strategic Business Tool

  

  “It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s... Read more

  Posted on 12 March 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘It is ALWAYS About Education…’

  

  It is ALWAYS about education…. Look around the world today, whatever sector of life you peer into you will find one common denominator. Read more

  Posted on 11 March 2014 MARKETING & ADVERTISING, TECH

• Visual Storytelling: Why And How

  

  “On average, your readers will only read 28% of the words on a page. Can you tell your whole story in 2-3 sentences? Probably not. Read more

  Posted on 10 March 2014 MARKETING & ADVERTISING, TECH

• Social Media Will Become a Much Bigger Contributor to Marketing ROI Than TV

  

  “Over the years, FMCG marketers have wasted a lot of money by not taking time to really understand how to best engage with people in a digital space. Read more

  Posted on 07 March 2014 MARKETING & ADVERTISING, TECH

• How to Craft Your Video Marketing Strategy

  

  “The best websites appeal to the major senses – sight (photos, text) and sound (music, dialogue) – while telling a story that can erase the constraints of time... Read more

  Posted on 06 March 2014 MARKETING & ADVERTISING, TECH

• Blog Your Way into Clients’ Hearts: Marketing Guru

  

  “…“give away secrets” to build trust with potential clients.” More from this article by Nick Read more

  Posted on 05 March 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: ‘I Virtually Think Therefore I Virtually Am’…

  

  I virtually think therefore I virtually am… We all know that ‘content is king’, if you don’t go to the back of the room and face the corner! Read more

  Posted on 04 March 2014 MARKETING & ADVERTISING, TECH

• 5 Trends To Make You A Content Superhero

  

  “Ok, so we know content marketing is important. It is talked about daily non-stop and if only there was a way to monetize the phrase, “content is king” in the... Read more

  Posted on 03 March 2014 MARKETING & ADVERTISING, TECH

• 5 Steps to Build a Successful B2B Blogging Program

  

  “Blogging has become a powerful platform for B2B companies to attract and engage their target audience. And it plays a critical role in a company’s overall... Read more

  Posted on 28 February 2014 MARKETING & ADVERTISING, TECH

• Using Content Marketing to Build Brand Trust

  

  “Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. Read more

  Posted on 27 February 2014 MARKETING & ADVERTISING, TECH

• Clarity Trumps All In Content Marketing

  

  “In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content. Read more

  Posted on 26 February 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: 2 Reasons to Look East for Inspiration….

  

  2 reasons to look east for inspiration… It would be so easy to focus on what happens in the USA for all the latest happenings in technology and the uses of it. Read more

  Posted on 25 February 2014 MARKETING & ADVERTISING, TECH

• How To Do Content Marketing Right

  

  “We need to build positive, meaningful experiences, not clever taglines.  That means putting the mission before metrics and delivering value instead of thinly... Read more

  Posted on 24 February 2014 MARKETING & ADVERTISING, TECH

• Brands That Blog Daily See Better Content Marketing Results

  

  “Marketers know they need to blog to win the content marketing game, but what they may not realize is that it’s easy to fall behind the pack if you’re not... Read more

  Posted on 21 February 2014 MARKETING & ADVERTISING, TECH

• Ten Reasons Why Brands Should Be Investing More in Content Marketing This Year

  

  “The Econsultancy Marketing Budgets Report for 2014 revealed some interesting data. Amongst which was the revelation that 74 per cent of brands surveyed would b... Read more

  Posted on 20 February 2014 MARKETING & ADVERTISING, TECH