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LATEST ARTICLES ( 360 )

• Why Tone of Voice Counts in Content Marketing

  

  “Tone of voice is as integral to a brand’s content marketing strategy as a handshake is to seal a deal. While content continues to be the ‘it’ marketing tool fo... Read more

  Posted on 04 August 2013 MARKETING & ADVERTISING, TECH

• 6 Ways To Improve Content Marketing

  

  “Most consumers believe that brands who spend time creating custom content are truly interested in building relationships with them. Read more

  Posted on 03 August 2013 MARKETING & ADVERTISING, TECH

• 5 Tips Every Content Curator Needs to Write Better Calls-to-Action

  

  “Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the... Read more

  Posted on 02 August 2013 MARKETING & ADVERTISING, TECH

• Content Marketing on a Shoestring Budget: Distribution

  

  “Here’s part two of of our recap of the webinar “Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn... Read more

  Posted on 02 August 2013 MARKETING & ADVERTISING, TECH

• Content Marketing: Guidelines for White Papers and Case Studies

  

  “The purpose of content marketing is to deliver information that makes your buyer more knowledgeable. This is based on the belief that if you deliver consistent... Read more

  Posted on 01 August 2013 MARKETING & ADVERTISING, TECH

• How to Do Video Email

  

  Most recently there are lots new ideas on e-mail marketing, such as email combined with social media, e-mail messages to adapt to mobility, and even breakthroug... Read more

  Posted on 01 August 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: As the World Spurns…

  

  As the world spurns… Something rather magnificent has happened recently, well in  my life anyway. As I watch TV nowadays I have the sublime pleasure of... Read more

  Posted on 30 July 2013 MARKETING & ADVERTISING, TECH

• Movin’ On Up

  

  If you’ve followed our blogs here at 3rd Planet for any period of time, you know how we feel about video when it comes to your marketing presence online. Read more

  Posted on 30 July 2013 MARKETING & ADVERTISING, TECH

• The Kiss and Slap of Blog Syndication

  

  “As with many social media marketing practices, blog syndication is an effective tool but has the potential to result in certain disadvantages as well. Read more

  Posted on 29 July 2013 MARKETING & ADVERTISING, TECH

• 4 Reasons Why You Might Not Need A Content Marketing Plan

  

  “Every day, we run a new post on content marketing on the CMI blog. And in almost all of them, we discuss why you need content marketing, or how to increase you... Read more

  Posted on 29 July 2013 MARKETING & ADVERTISING, TECH

• Three Strategies to Help Start-ups Survive the Age of Content Marketing

  

  “Marketing-savvy entrepreneurs are eagerly embracing the rise of a new phenomenon transforming the business world -”the consummerization of everything. Read more

  Posted on 28 July 2013 MARKETING & ADVERTISING, TECH

• Content Marketing is Just Like SEO… Only Better!

  

  “-  Both are designed to generate exposure.  Why are you working so hard to get people to sign up for your email list?  For the same reason that you’re looking... Read more

  Posted on 27 July 2013 MARKETING & ADVERTISING, TECH

• 5 Major Content Marketing Problems (with 5 Helpful Solutions)

  

  “Content marketing can be extremely complex. But in my opinion, there should be no doubt that marketers themselves are to blame for most of the problems they... Read more

  Posted on 26 July 2013 MARKETING & ADVERTISING, TECH

• Content Marketing: A Playbook

  

  “In my last post, I called out examples of marketers including Nissan, Pepsi and the Standard that are getting it right when it comes to creating brand... Read more

  Posted on 26 July 2013 MARKETING & ADVERTISING, TECH

• You Can Now Embed the YouTube Subscribe Button on Your Website

  

  “YouTube is now making the subscribe button “embeddable” on your website.  That’s pretty rad.  That gives your site some functionality for your channel; it’s a... Read more

  Posted on 25 July 2013 MARKETING & ADVERTISING, TECH

• Why Video Sharing Matters More Than You Might Realize

  

  “We live in an age when consumers have more choices than ever before, with more brands and products competing for their attention across a growing number of... Read more

  Posted on 25 July 2013 MARKETING & ADVERTISING, TECH

• Succeed With Video Content Marketing: 5 Tips and a Case Study

  

  “I’d like to share some tips for making the videos themselves as engaging, effective, and easy to develop as possible. Following on that, I’ll share a case stud... Read more

  Posted on 24 July 2013 MARKETING & ADVERTISING, TECH

• Why Video Is So Important To the Future of Marketing

  

  “As marketers have realized that digital enables them to develop relationships, they have begun a sometimes glacially slow migration from publishing content... Read more

  Posted on 24 July 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: You Lost Me at ‘Hello!’

  

  I can’t be the only person to have been underwhelmed at some attempts to capture my attention online. I am sure it happens to us all every day to some degree,... Read more

  Posted on 23 July 2013 MARKETING & ADVERTISING, TECH

• SOCIAL MEDIA: Marketing Has Changed

  

  “Consumers are no longer satisfied with the old-fashioned broadcast marketing methods we’ve been pushing on TV, radio, newspapers and magazines. Read more

  Posted on 22 July 2013 MARKETING & ADVERTISING, TECH