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LATEST ARTICLES ( 360 )

• The Tres Amigos: Email, Blogging, and Social Media Marketing

  

  “One is boring, two is not quite enough, four is too much and five is a boy band. There’s a reason why three-legged foundations don’t easily topple in the storm. Read more

  Posted on 03 September 2013 MARKETING & ADVERTISING, TECH

• Why A Custom Video Landing Page Template Will Increase Your Click Through Rate

  

  “In order to have a successful website it is important that you keep a constant eye on the numbers. One of these numbers includes the click-through rate. Read more

  Posted on 02 September 2013 MARKETING & ADVERTISING, TECH

• 3 Ways Content Marketing Goes Deeper Than Search Engines

  

  “Consensus amongst the marketing gurus of the world is that content marketing is the premier strategy when it comes to search marketing. Read more

  Posted on 30 August 2013 MARKETING & ADVERTISING, TECH

• Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

  

  “This panel was about how to use video marketing to engage deeper with customers and what brands should look for when measuring their success.  Is it views? ... Read more

  Posted on 30 August 2013 MARKETING & ADVERTISING, TECH

• Image Optimization to Improve Local Search Marketing Campaigns

  

  “Images are beneficial online, because they help to give sites and pages a higher quality rating. They are also an additional place to slip in keywords, key... Read more

  Posted on 29 August 2013 MARKETING & ADVERTISING, TECH

• Blogging B2B Style: Benefits and Tools

  

  “In the past decade years, B2B blogging has come of age. More than 77 percent of B2B marketers are using blogs to advance their social media marketing... Read more

  Posted on 29 August 2013 MARKETING & ADVERTISING, TECH

• The Marketing Funnel And The Customer Life Cycle

  

  “Because of the strong focus on the paid modes of advertising, very little emphasis is placed on researching, creating, and analyzing the types of marketer,... Read more

  Posted on 28 August 2013 MARKETING & ADVERTISING, TECH

• Build a Successful Content Marketing Strategy from Scratch in 7 Steps

  

  “… more businesses are looking to explore the concept of content marketing and investigate whether it is something they can use to promote their products or... Read more

  Posted on 28 August 2013 MARKETING & ADVERTISING, TECH

• Why Video Content is Worth Its Weight in Gold

  

  “Marketers know producing video content is becoming standard practice for brands on the web. By creating a host of engaging clips, companies engage their... Read more

  Posted on 27 August 2013 MARKETING & ADVERTISING, TECH

• 7 Ways Your English Teacher Lied to You About Content Marketing

  

  “From kindergarten through our last class in college, our teachers slave over the proper way to write any kind of content possible. Read more

  Posted on 26 August 2013 MARKETING & ADVERTISING, TECH

• Video Content Saturation Requires Brands to Advance Their Strategies

  

  “Today’s savvy marketers realize that content represents a wider body of work, largely fueled by the proliferation of social media and emergence of video... Read more

  Posted on 23 August 2013 MARKETING & ADVERTISING, TECH

• Video Marketing for Small Business Owners

  

  “YouTube may be the most popular video outlet on the internet, but it isn’t the only one. There are many more sites that support video and video marketing. Read more

  Posted on 23 August 2013 MARKETING & ADVERTISING, TECH

• 3 Persuasive Writing Techniques That Every Copywriter Should Master to Become...

  

  “A truly successful copywriter is the one who manages to come up with awesome creative ideas, put them into words optimally, and deliver a cohesive, compelling... Read more

  Posted on 22 August 2013 MARKETING & ADVERTISING, TECH

• Accelerating Audience Engagement with Online Video

  

  “Video presents marketers with an opportunity to bring their messages to life and engage directly at an emotional level with their audiences – rapidly... Read more

  Posted on 22 August 2013 MARKETING & ADVERTISING, TECH

• 7 Lessons Content Marketers Can Learn from Journalists

  

  “News stories are some of the most widely shared pieces of content on any given day, especially as consumers are becoming more opinionated on various topics, an... Read more

  Posted on 21 August 2013 MARKETING & ADVERTISING, TECH

• Is It Content Marketing Or Clever Advertising?

  “A few weeks back, I sat through a “content marketing” presentation, where the presenter showed a number of case studies and talked about how the brands were... Read more

  Posted on 21 August 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: Vision Or Myopia?

  

  Recently, somebody asked me whether I thought ‘visionary’ type people were in fact just myopic workers who ‘got lucky’. Interesting thought, I am sure you... Read more

  Posted on 20 August 2013 MARKETING & ADVERTISING, TECH

• Matt Cutts on Links & How to Succeed With Content Marketing

  

  “Not all link building is bad. The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to... Read more

  Posted on 19 August 2013 MARKETING & ADVERTISING, TECH

• Why Influencers Are Key To Your Content Marketing Strategy

  

  “With the increased focus on content, some marketers make the mistake of thinking the answer is to build a content-making-machine and then blast that content ou... Read more

  Posted on 19 August 2013 MARKETING & ADVERTISING, TECH

• Top Content Marketing Myths to Ignore

  

  “Because content marketing has been such an active topic of discussion there is a lot of misinformation out there being perpetuated by people who take someone... Read more

  Posted on 16 August 2013 MARKETING & ADVERTISING, TECH