Prachipreaches

LATEST ARTICLES ( 42 )

• Introduction to Crisis Management and Information Vacuum in Social Media

  A crisis can broadly be characterized as an incident that consists elements of surprise, danger, and uncertainty which can affect communities, corporations,... Read more

  Posted on 10 July 2017 BUSINESS, SOCIAL MEDIA, TECH

• Why Daniel Wellington Wins on Instagram

  Established in 2011, Daniel Wellington is a watch company named after a British traveller. With its headquarters in Uppsala, Sweden, this brand has named its... Read more

  Posted on 01 July 2017 BUSINESS, SOCIAL MEDIA, TECH

• Sensory Marketing: Scent Marketing Vs Virtual Reality (VR) Integrated Marketing

  In the marketing world today, brands are fighting for the consumers’ attention so much so that every couple years new platforms are launched in an attempt to... Read more

  Posted on 13 June 2017 BUSINESS, SOCIAL MEDIA, TECH

• Start-ups & Public Relations – It’s Not That Complicated

  I’ve come across far too many articles in the recent past contemplating whether start-ups need PR at all. Questions like: Should start-ups spend on PR? Does you... Read more

  Posted on 01 April 2017 BUSINESS, SOCIAL MEDIA, TECH

• Why I Almost Quit College After The First Semester

  Penning down this uncomfortable part of my life for any student who may be in a similar situation. Ironically enough, I am going to start this rather personal... Read more

  Posted on 23 March 2017 BUSINESS, SOCIAL MEDIA, TECH

• Entering 2017 with Edelman: My Internship Experience

  There’s a lot of weight in the name. Known as one of the best communications marketing firms in the world, what sets Edelman apart from its counterparts is the... Read more

  Posted on 12 February 2017 BUSINESS, SOCIAL MEDIA, TECH

• The Evolution of Digital Content in 2016 and Opportunities in 2017

  I recently stumbled upon an article by Bala Srinivasa and Darshit Vora called ‘The Future Of Digital Content And Media Disruption In India’. Read more

  Posted on 09 January 2017 BUSINESS, SOCIAL MEDIA, TECH

• Corporate Social Responsibility: A Successful Key Public Relations Function?

  Corporate Social Responsibility: A brief history Howard R. Bowen is famous for having coined the term ‘Corporate Social Responsibility’ in his book called... Read more

  Posted on 25 November 2016 BUSINESS, SOCIAL MEDIA, TECH

• Digital Dilemmas of the New Consumer Generation

  Welcome to the world of Generation Z. Don’t get confused, this generation are the children of Generation X (population usually between mid-1960s and early 1980s... Read more

  Posted on 03 October 2016 BUSINESS, SOCIAL MEDIA, TECH

• Microsoft’s LinkedIn Acquisition: Taking Over the Professional World

  One of the biggest information technology companies in the world announced its merger with the world’s largest professional network on June 13th 2016. LinkedIn... Read more

  Posted on 05 September 2016 BUSINESS, SOCIAL MEDIA, TECH

• Nike India Commercial: Embracing Women Body Image Issues

  One of the globe’s largest corporations, Nike is known for their athletic shoes and apparel. In fact, “in 2014 the brand alone was valued at $19 billion,... Read more

  Posted on 30 August 2016 BUSINESS, SOCIAL MEDIA, TECH

• Crash Course in Public Relations for Startups

  It’s no secret that thousands of startups from all industries have been mushrooming across the country, especially in the last two years. Read more

  Posted on 03 August 2016 BUSINESS, SOCIAL MEDIA, TECH

• The X Factor – Personal Branding

  LinkedIn, Twitter, Facebook and even SnapChat are social media giants being used by individuals to connect with others, network and create their own image,... Read more

  Posted on 18 July 2016 BUSINESS, SOCIAL MEDIA, TECH

• 26 Months of Startups, Hustling and Coffee Breaks

  Rumor has it that the World Bank has now moved India to a new status – lower-middle income country. Having said that, the country’s GDP is at 7.6%, making us th... Read more

  Posted on 13 June 2016 BUSINESS, SOCIAL MEDIA, TECH

• 11 Nights in Ladakh: Places to Visit

  What’s the magic word? Julley! Ladakhis say ‘Julley’ to express ‘Hello’, ‘Goodbye’ and ‘Thank you’ and it’s that one word that helps create a bond between two... Read more

  Posted on 26 May 2016 BUSINESS, SOCIAL MEDIA, TECH

• Digital Transformation in India: Better Late Than Never?

  1.3 Billion vs. 1.4 Billion In 2012, I was studying Mandarin in a part of Beijing known as a student’s hub – Haidian district is home to over 15 significant... Read more

  Posted on 24 February 2016 BUSINESS, SOCIAL MEDIA, TECH

• Startup India: A Series Of Uninterrupted One-lines & An Action Plan

  It was a huge deal. First time in India, the Prime Minister took the initiative to announce new and exclusive exemptions for India’s growing startup ecosystem.... Read more

  Posted on 19 January 2016 BUSINESS, SOCIAL MEDIA, TECH

• Startups Are Here To Stay, Unicorns Might Fade Away #BigIdeas2016

  Startups valued over a massive $1 billion are unicorns – you know that fantasy animal that doesn’t exist? In the recent past, Indian unicorns have been in the... Read more

  Posted on 09 January 2016 BUSINESS, SOCIAL MEDIA, TECH

• Building A Digital Healthcare Community – Focus India

  On 28th October 2015, Mark Zuckerberg came to IIT Delhi for his first ever Townhall Q&A. Like any other person working in the digital scene, I was eager to... Read more

  Posted on 31 October 2015 BUSINESS, SOCIAL MEDIA, TECH

• Modi in Silicon Valley 2015 – What This Means for the Indian Startup Ecosystem

  Were you aware that the Indian startup ecosystem has reached approximately 2 million high-tech employees in about 14,000-19,000 startups? Read more

  Posted on 09 October 2015 BUSINESS, SOCIAL MEDIA, TECH