Digital Dilemmas of the New Consumer Generation

Welcome to the world of Generation Z. Don’t get confused, this generation are the children of Generation X (population usually between mid-1960s and early 1980s, some may refer them as the Friends generation) but who also may have Millennials parents aka Generation Y. Self-proclaimed ‘digital natives’, Gen Z is the first generation to be born into the internet technology … Continue reading "Digital Dilemmas of the New Consumer Generation"