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LATEST ARTICLES ( 30 )

• Getting Customers To Try Your Amazing Tech Product

  One of the biggest dichotomies for a technology firm is that while innovation and cutting edge technology is great, overcoming customer’s perceived risk is a... Read more

  Posted on 17 August 2012 TECH

• Gamification of Ecommerce

  Gamification has been a much talked about topic over the last year and even made it onto the shortlist for Oxford Dictionaries Word of the Year 2011. Read more

  Posted on 09 August 2012 TECH

• Dedicated Mobile Vs. Responsive – A Designer’s Perspective

  

  Introduction With the amount of mobile devices used to access the internet increasing exponentially, there is ongoing debate as to the best way to serve up... Read more

  Posted on 03 August 2012 TECH

• Introduction To PPC For Small Business

  All businesses need customers, which is why companies go to great lengths to attract them. High-street stores install eye-catching signage to lure shoppers,... Read more

  Posted on 27 July 2012 TECH

• The Basics of Online PR

  In a nutshell, Public Relations is all about managing your company’s reputation, influencing the media and generally increasing your brand awareness. Read more

  Posted on 20 July 2012 TECH

• Are You Utilising Twitter Correctly?

  Twitter is awesome, it can be used to interact with fans, people who like and appreciate your brand, allow for instant crawling of new pages that you want to... Read more

  Posted on 13 July 2012 TECH

• Introduction To Google Analytics For eCommerce

  

  This post is dedicated to all those who have yet to see the light of website visitor analytics, with an introduction to the why and how of using Google’s free... Read more

  Posted on 06 July 2012 TECH

• The Basics of Customer Acquisition

  As online retailers, we all know that customer acquisition is part and parcel of running a successful retailing website. Without customers we don’t stand a... Read more

  Posted on 29 June 2012 TECH

• Facebook Competition Rules

  Facebook presents an amazing opportunity for businesses to gain exposure. Having a Facebook page gives customers a chance to interact with the company by leavin... Read more

  Posted on 22 June 2012 TECH

• Customer Habits And Online Conventions

  

  I recently found myself thinking about all of the stupid rules that somehow touch our lives. For example, as a child my father forbade me coughing in bed. Read more

  Posted on 15 June 2012 TECH