Martin Zwilling

LATEST ARTICLES ( 3466 )

• 7 Keys To Selecting A Startup Idea That Works For You

  

  A common request I hear from aspiring entrepreneurs is for an assessment of their latest idea. I don’t even try to assess things at the idea level, since I can’... Read more

  Posted on 17 September 2018 BUSINESS, CAREER

• 6 Value Propositions That Resonate With All Investors

  

  Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their... Read more

  Posted on 16 September 2018 BUSINESS, CAREER

• 6 Market Research Sources That Fit A Limited Budget

  

  Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge... Read more

  Posted on 15 September 2018 BUSINESS, CAREER

• 8 Keys To Keeping Up With Technology In Your Business

  

  Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Read more

  Posted on 14 September 2018 BUSINESS, CAREER

• 6 Steps To Creating A Business Legacy That You Love

  

  Before you start down the long hard road of an entrepreneur, it pays to look inside yourself to see what you love to do, and what would fit your definition of... Read more

  Posted on 12 September 2018 BUSINESS, CAREER

• 5 Criteria For Splitting Equity In Your New Venture

  

  I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills o... Read more

  Posted on 10 September 2018 BUSINESS, CAREER

• How Today’s Full Customer Buying Journey Is Critical

  

  In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Read more

  Posted on 09 September 2018 BUSINESS, CAREER

• 7 Business Realities To Temper Invention Excitement

  

  Every inventor seems to think their invention is worth a million dollars, but I haven’t seen anyone pay that much for one yet. Read more

  Posted on 08 September 2018 BUSINESS, CAREER

• Grant Applications Often Provide Early-Stage Funding

  

  A critical stage for most first-time entrepreneurs is getting their idea developed into at least a prototype to validate their technology. Read more

  Posted on 07 September 2018 BUSINESS, CAREER

• How to Keep Your Business From Running Your Life

  

  Every entrepreneur I meet in my role as a small business advisor dreams of making the business run like clockwork, even without them. Read more

  Posted on 05 September 2018 BUSINESS, CAREER

• A Startup That Imitates, With Innovation, Often Wins

  

  It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that... Read more

  Posted on 03 September 2018 BUSINESS, CAREER

• Growing A Services Business Requires Selling Yourself

  

  The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a paten... Read more

  Posted on 02 September 2018 BUSINESS, CAREER

• 7 Reasons To Turn The Enemy Into A Strategic Partner

  

  Entrepreneurs seem to have blinders on when looking at competitors. Generally they are so focused on killing competitors that they fail to see the positive... Read more

  Posted on 01 September 2018 BUSINESS, CAREER

• 7 Growth Choices That Can Make Or Break Your Business

  

  Most of you new venture founders I meet as an angel investor seem convinced that starting the business is the hardest part. You look forward to the day when you... Read more

  Posted on 31 August 2018 BUSINESS, CAREER

• 7 Equity Crowdfunding Risks Feared By Many Investors

  

  Although professional investors may discount the impact of crowdfunding, they can’t argue with the growth of this new industry in the last few years. Read more

  Posted on 29 August 2018 BUSINESS, CAREER

• 8 Management Behaviors Drive Change Without Crisis

  

  In this era of rapid market and technological change, I know I have to challenge my small business advisory clients to keep innovating and stay ahead of the... Read more

  Posted on 27 August 2018 BUSINESS, CAREER

• 7 Reasons To Reconsider A Planned IPO Exit Strategy

  

  Despite the fact that the number of IPOs (Initial Public Offerings) for startups have continued to stay low, I still hear it touted often as the preferred exit... Read more

  Posted on 26 August 2018 BUSINESS, CAREER

• 8 Steps To Starting A New Venture With Limited Funds

  

  Now is the time to be an entrepreneur and create a business from your passion. The cost of rolling out a business has never been lower – it only takes a few... Read more

  Posted on 25 August 2018 BUSINESS, CAREER

• 6 Steps to High Performance - Start Your Own Business

  

  Most of the people I know in business are just plodding along, working hard, and hoping that their natural talent, with a little random luck, will somehow keep... Read more

  Posted on 24 August 2018 BUSINESS, CAREER

• 8 Challenges When Scaling Your New Venture Worldwide

  

  Market opportunities for your new venture are now immediately worldwide, thanks to the pervasive access to the Internet and social media communication. Read more

  Posted on 22 August 2018 BUSINESS, CAREER