Martin Zwilling

LATEST ARTICLES ( 3466 )

• 5 Strategy Realities For Running Your Small Business

  

  As an advisor and mentor for many startups and small business founders, following my initial career in big business, I realize that the key strategies to achiev... Read more

  Posted on 12 November 2018 BUSINESS, CAREER

• Shortcuts For Simplifying How To Think, Act, and Lead

  

  The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Read more

  Posted on 11 November 2018 BUSINESS, CAREER

• Early Adopters Are Not Enough To Assure Your Success

  

  Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Read more

  Posted on 10 November 2018 BUSINESS, CAREER

• 8 Keys To Market Delivery Of Innovative Technologies

  

  Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a... Read more

  Posted on 09 November 2018 BUSINESS, CAREER

• 5 Market Obstacles That Kill Even Compelling Products

  

  Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated... Read more

  Posted on 07 November 2018 BUSINESS, CAREER

• Apply Hospitality-Driven Thinking to Your New Venture

  

  I just finished a new book by Stephen J. Cloobeck, “Checking In: Hospitality-Driven Thinking, Business, and You”. As a self-made entrepreneur and former chairma... Read more

  Posted on 05 November 2018 BUSINESS, CAREER

• Boost Your New Venture By Teaming With An Incubator

  

  One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. Read more

  Posted on 04 November 2018 BUSINESS, CAREER

• 8 Ways To Ensure Team Accountability In Your Startup

  

  Maybe it’s just me, but I sometimes feel that accountability is a rare talent in business today. In big businesses, people are quick to defer with “that’s not m... Read more

  Posted on 03 November 2018 BUSINESS, CAREER

• 8 Key Elements To Make Your Social Venture Profitable

  

  I applaud the resurgence of a focus by new ventures on saving the environment and having a positive social impact. Yet, when you are pitching to investors,... Read more

  Posted on 02 November 2018 BUSINESS, CAREER

• Make Yourself A Key Sustainable Competitive Advantage

  

  The most successful entrepreneurs and business owners I know are humble, and they don’t have an inflated sense of self. When you have some success behind you... Read more

  Posted on 31 October 2018 BUSINESS, CAREER

• Effective Marketing Today Begins With A Conversation

  

  As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many... Read more

  Posted on 29 October 2018 BUSINESS, CAREER

• 7 Ways College Degrees Can Expedite Startup Success

  

  A popular myth these days is that finishing college only dilutes your entrepreneurial instincts, and the best of the best, including Bill Gates, Steve Jobs and... Read more

  Posted on 28 October 2018 BUSINESS, CAREER

• 5 Key Elements Of A Winning Business Strategy Today

  

  Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing... Read more

  Posted on 27 October 2018 BUSINESS, CAREER

• 7 Strategies To Create Your Own Market And Win Bigger

  

  New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost... Read more

  Posted on 26 October 2018 BUSINESS, CAREER

• Even the Best Startup Solutions Need Modern Marketing

  

  As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need... Read more

  Posted on 24 October 2018 BUSINESS, CAREER

• 7 New Venture Scenarios That Rarely Attract Investors

  

  If you aren’t willing to take some risk as an entrepreneur, then don’t expect any gain. Yet everyone has limits, and every investor implicitly has similar limit... Read more

  Posted on 22 October 2018 BUSINESS, CAREER

• 7 Keys To Timely And Compelling New Venture Progress

  

  One of the most important skills for every entrepreneur is timely and effective decision making. In a startup, any decision is better than no decision. Read more

  Posted on 21 October 2018 BUSINESS, CAREER

• 8 Key Skill Sets Required For Success In Your Startup

  

  In my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process... Read more

  Posted on 20 October 2018 BUSINESS, CAREER

• 7 Push-Backs That New Venture Founders Must Overcome

  

  In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things... Read more

  Posted on 19 October 2018 BUSINESS, CAREER

• 8 Tips For Quantifying Traction In Your New Venture

  

  What is the definition of traction for a business startup today? According to most investors I know, traction is some clear evidence that the “dogs are eating... Read more

  Posted on 17 October 2018 BUSINESS, CAREER