Martin Zwilling

LATEST ARTICLES ( 3466 )

• Customer-Centric Strategies Win Over Product-Centric

  

  Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. Read more

  Posted on 04 March 2019 BUSINESS, CAREER

• Keys To A Winning Public Profile, Online and Offline

  

  With the reality of LinkedIn, Facebook, and dozens of other websites profiling you, the old-fashioned written resume is an artifact of a hiring practice that... Read more

  Posted on 03 March 2019 BUSINESS, CAREER

• 6 Keys To The Best Social Media Platform For Business

  

  An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business? Read more

  Posted on 02 March 2019 BUSINESS, CAREER

• 5 Keys To Career And Business Success For Introverts

  

  In this age where every person feels the need for a relationship with people they do business with, introverts like me might seem to be at a distinct... Read more

  Posted on 01 March 2019 BUSINESS, CAREER

• 8 Strategies For Winning As A Freelancer Or Employee

  

  A big trend in business these days is hiring freelancers or contract personnel for the duration of a project, rather than permanent staff. Read more

  Posted on 27 February 2019 BUSINESS, CAREER

• If Your Passion Is Saving The Environment, Start Here

  

  Although I hear more and more about “global warming,” and the many ways we are destroying our environment, I still don’t see many global business winners in thi... Read more

  Posted on 25 February 2019 BUSINESS, CAREER

• Viral Marketing And Word-of-Mouth Require Investment

  

  Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. Read more

  Posted on 24 February 2019 BUSINESS, CAREER

• 6 Misconceptions Plague True Social Entrepreneurship

  

  An entrepreneur lifestyle that continues to gain in popularity these days is being a “social entrepreneur.” In the simplest of terms, these are people who seek... Read more

  Posted on 23 February 2019 BUSINESS, CAREER

• 7 Job Qualifications For Intrapreneurs In Any Company

  

  Every mature company I know is looking for more innovation from within. They are painfully aware that tenure on the list of S P companies is shrinking – from... Read more

  Posted on 22 February 2019 BUSINESS, CAREER

• 10 Ways To Highlight The Credibility Of Your Website

  

  Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by... Read more

  Posted on 20 February 2019 BUSINESS, CAREER

• 5 Indications That Your Work Culture Needs Attention

  

  Whether your company is a startup or a mature business, the last thing you need in the office is a toxic work culture. Yet, according to a recent study, more... Read more

  Posted on 18 February 2019 BUSINESS, CAREER

• 7 Strategies To Accelerate Creativity In Your Company

  

  Within the startup realm, there is a big difference between having an innovative product versus an innovative business. Some startups have a new technology,... Read more

  Posted on 17 February 2019 BUSINESS, CAREER

• 10 Clues That A New Business May Not Be Your Passion

  

  People who get stressed managing their own lives don’t make good entrepreneurs. Small businesses require multi-tasking, work prioritization, and decision-making... Read more

  Posted on 16 February 2019 BUSINESS, CAREER

• Businesses Without A Website Are The “Walking Dead”

  

  These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Read more

  Posted on 15 February 2019 BUSINESS, CAREER

• Do You Know A “Downer” Who Is Killing Your Business?

  

  A “downer” is defined here as someone who seems to dwell on the negatives of every business challenge, and loves to highlight bad news or potential problems. Read more

  Posted on 13 February 2019 BUSINESS, CAREER

• 7 Action Items Build A Sustainable Innovation Culture

  

  Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value acros... Read more

  Posted on 11 February 2019 BUSINESS, CAREER

• Do’s and Don’ts For Entrepreneur Business Networking

  

  I often recommend business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates. Read more

  Posted on 10 February 2019 BUSINESS, CAREER

• 10 Ways To Improvise, Thrive And Survive In A Startup

  

  As an entrepreneur, you have to improvise and adapt quickly to survive and thrive in the face of the unpredictable challenges of the market. Read more

  Posted on 09 February 2019 BUSINESS, CAREER

• 5 Keys To Mitigating New Venture Tax And Legal Issues

  

  A frequent concern I hear from aspiring entrepreneurs is “I have invented a great product, but I have no idea where to start in setting up a company, to avoid... Read more

  Posted on 08 February 2019 BUSINESS, CAREER

• 10 Areas Where You Can Win With Predictive Analytics

  

  Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data... Read more

  Posted on 06 February 2019 BUSINESS, CAREER