Martin Zwilling

LATEST ARTICLES ( 3466 )

• 5 Startup Challenges That Derail Many Entrepreneurs

  As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer, I’m not... Read more

  Posted on 05 February 2020 BUSINESS, CAREER

• 4 Customer Decisive Moments That Your Startup Can Win

  Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Read more

  Posted on 03 February 2020 BUSINESS, CAREER

• 6 Ways A Prototype Will Add Value To Your New Venture

  These days, everyone wants to be an entrepreneur, pitching their latest and greatest new idea, and looking for someone to give them money. Read more

  Posted on 02 February 2020 BUSINESS, CAREER

• 7 Tips To Keep Your Team Ahead Of “Business As Usual”

  Most small businesses have now forgotten the last recession, and are back to “business as usual.” They don’t realize that business as usual is gone forever. Read more

  Posted on 01 February 2020 BUSINESS, CAREER

• Why Successful Startups Often Have A Pair Of Founders

  In my work with new startups, I often find people who believe that the terms “entrepreneur” and “inventor” are interchangeable. Yet I find a big difference... Read more

  Posted on 31 January 2020 BUSINESS, CAREER

• 7 Keys To Active Listening For Real Customer Feedback

  Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the... Read more

  Posted on 29 January 2020 BUSINESS, CAREER

• 8 Errors To Avoid In Your First Minute With Investors

  As an aspiring entrepreneur, one of the most important things you need is a memorable “elevator pitch,” to communicate your startup value proposition and leave ... Read more

  Posted on 27 January 2020 BUSINESS, CAREER

• Startups Need Your Data, But Consumers Are Still Wary

  Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and... Read more

  Posted on 26 January 2020 BUSINESS, CAREER

• 8 Strategies To Optimize Your Business Pace Of Change

  Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather... Read more

  Posted on 25 January 2020 BUSINESS, CAREER

• 7 Lessons For Mobile App Developers To Beat The Odds

  One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the... Read more

  Posted on 24 January 2020 BUSINESS, CAREER

• 9 Keys To Finding The Perfect Angel Investor For You

  

  As a long-time advisor to entrepreneurs, and a former angel myself, I still find startups confused about the definition of an angel investor, and how and when t... Read more

  Posted on 22 January 2020 BUSINESS, CAREER

• 5 Crowdfunding Approaches To Tempt Every Entrepreneur

  Even if you ignore all the hype around crowdfunding, there can be no doubt that it is a real alternative for entrepreneurs to achieve visibility and funding... Read more

  Posted on 20 January 2020 BUSINESS, CAREER

• 6 Insights To Current Funding Trends For Your Startup

  Venture capitalists (VCs) have long been seen as the top of the pyramid for startup funding sources, but in fact angel investors now fund over twice as many... Read more

  Posted on 19 January 2020 BUSINESS, CAREER

• Startups Are Not Just The Realm Of Young Generations

  One of the biggest myths in the business world is that startups are no place for Baby Boomers, that aging generation born between 1945 and 1964. Read more

  Posted on 18 January 2020 BUSINESS, CAREER

• 5 Steps To A Winning Personal Brand For Entrepreneurs

  

  Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup... Read more

  Posted on 17 January 2020 BUSINESS, CAREER

• 10 Goodwill Elements To Raise Your Business Valuation

  Valuing a business based on assets and financial performance is a well-understood process, but every investor knows the real value goes well beyond these... Read more

  Posted on 15 January 2020 BUSINESS, CAREER

• 7 Personal Attributes That Attract Investor Attention

  As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Read more

  Posted on 13 January 2020 BUSINESS, CAREER

• 10 Attributes That Make You An Entrepreneur To Follow

  Driving these actions are some basic principles that entrepreneurial leaders, such as Airbnb CEO Brain Chesky and LinkedIn CEO Jeff Weiner, seem to have... Read more

  Posted on 12 January 2020 BUSINESS, CAREER

• 7 Key Strategies To Ensure Long-Term Customer Growth

  In my experience working with entrepreneurs, once they feel they have a winning formula for their business, they are often hesitant to change or update it. Read more

  Posted on 11 January 2020 BUSINESS, CAREER

• 10 Ways For Entrepreneurs To Enhance Their Leadership

  This unexpected burden often results in a dysfunctional startup, as the entrepreneur reverts to micro-management, burnout, or even grandstanding to get some... Read more

  Posted on 10 January 2020 BUSINESS, CAREER