Martin Zwilling

LATEST ARTICLES ( 3466 )

• 7 Keys To Sustainably Enriching Your Customers’ Lives

  

  As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a... Read more

  Posted on 22 December 2021 BUSINESS, CAREER

• 5 Practices For Developing A World-Class Startup Team

  

  It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant... Read more

  Posted on 20 December 2021 BUSINESS, CAREER

• 10 Tips For Crafting An Investment Grade Venture Plan

  

  If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a... Read more

  Posted on 19 December 2021 BUSINESS, CAREER

• How To Test Your Brand Relationship To Real Customers

  

  Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people... Read more

  Posted on 18 December 2021 BUSINESS, CAREER

• 7 Concepts To Keep In Mind When Running Any Business

  

  When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often... Read more

  Posted on 17 December 2021 BUSINESS, CAREER

• 8 Mindset Principles That Lead To Success In Business

  

  As a long-time business advisor and mentor to entrepreneurs, I’ve always been impressed with the few who seem to always come out ahead, no matter what the... Read more

  Posted on 15 December 2021 BUSINESS, CAREER

• 7 Steps To Greater Satisfaction As A New Entrepreneur

  

  In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea, and now you ar... Read more

  Posted on 13 December 2021 BUSINESS, CAREER

• 9 Keys To Employing Social Media To Grow Your Startup

  

  If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Read more

  Posted on 12 December 2021 BUSINESS, CAREER

• 5 Keys To Making Your Online Profile A Winning Resume

  

  With the reality of LinkedIn, Facebook, and dozens of other websites profiling you, the old-fashioned written resume is an artifact of a hiring practice that... Read more

  Posted on 11 December 2021 BUSINESS, CAREER

• 7 Leadership Insights That Lead To Business Success

  

  During my many years in business, both as a professional and an entrepreneur, I always wished I knew the secret to success. Although I was never able to pinpoin... Read more

  Posted on 10 December 2021 BUSINESS, CAREER

• 6 Reasons For Your Business To Embrace Social Media

  

  An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business? Read more

  Posted on 08 December 2021 BUSINESS, CAREER

• 5 Options To Consider Before Giving Up On A Business

  

  If you are just plain tired of working so hard, or your startup is not getting the traction you expected, should you shut down cleanly, or just file for... Read more

  Posted on 06 December 2021 BUSINESS, CAREER

• I Haven’t Seen A Startup Yet Thrive Without Marketing

  

  Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. Read more

  Posted on 05 December 2021 BUSINESS, CAREER

• Smart Entrepreneurs Seek Social Impact Versus Profits

  

  An entrepreneur lifestyle that continues to gain in popularity these days is being a “social entrepreneur.” In the simplest of terms, these are people who seek... Read more

  Posted on 04 December 2021 BUSINESS, CAREER

• 10 Keys To A Credible and Trusted Internet Web Domain

  

  Smart potential customers only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was... Read more

  Posted on 03 December 2021 BUSINESS, CAREER

• 6 Ways A Business Can Lead With ‘We’ Rather Than ‘Me’

  

  The recent world-wide health pandemic has highlighted again how fast things can and do change in the environment today, and it’s up to you to make sure your... Read more

  Posted on 01 December 2021 BUSINESS, CAREER

• 7 Keys To Building And Keeping A Business Innovative

  

  Within the startup realm, there is a big difference between having an innovative product versus an innovative business. Some startups have a new technology,... Read more

  Posted on 29 November 2021 BUSINESS, CAREER

• 10 Signs That You Should Avoid Starting A New Venture

  

  People who get stressed managing their own lives don’t make good entrepreneurs. Small businesses require multi-tasking, work prioritization, and decision-making... Read more

  Posted on 28 November 2021 BUSINESS, CAREER

• 6 Reasons Your Business Needs A Web Presence To Start

  

  These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Read more

  Posted on 27 November 2021 BUSINESS, CAREER

• 10 Ways to Ensure Creative Ideas and Results at Work

  

  Creativity in business is the key to innovation, and in this era of rapid change, can mean the difference between your long-term business success and failure. Read more

  Posted on 26 November 2021 BUSINESS, CAREER