Martin Zwilling

LATEST ARTICLES ( 3466 )

• How to Get Your Startup from Point A to Point B

  

  By Bob La Loggia, CEO StormSource SoftwareI enjoy the ride on a good commercial airline flight. It’s time that I can use to catch up on tasks that require focus. Read more

  Posted on 18 September 2011 BUSINESS, CAREER

• Mentor Secrets for Keeping Your Startup Alive

  

  Behind most great startup success stories is a long list of mistakes! Unfortunately, for every success story you see, there is an even longer list of failure... Read more

  Posted on 17 September 2011 BUSINESS, CAREER

• Top 10 Ways Entrepreneurs Pivot a Lean Startup

  

  The popular view of a real entrepreneur is someone with a big vision, and a stubborn determination to charge straight ahead through any obstacle and make it... Read more

  Posted on 16 September 2011 BUSINESS, CAREER

• Explore Non-Standard Ways to Grow Your Startup

  

  Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the mor... Read more

  Posted on 15 September 2011 BUSINESS, CAREER

• 6 Startups Actions to Survive a Volatile Market

  

  Change is about the only thing constant in the world of startups. Despite their own focus on changing the world, they often forget that they too have to change... Read more

  Posted on 14 September 2011 BUSINESS, CAREER

• Entrepreneurs Must Bridge Several Market Chasms

  

  Everyone in the business world has heard of the book by Geoffrey A. Moore titled “Crossing the Chasm” (1991), but most entrepreneurs have no idea how it... Read more

  Posted on 13 September 2011 BUSINESS, CAREER

• 7 Ways For Entrepreneurs to Build Relationships

  

  Investors invest in people, not ideas. Customers buy from people, not companies. Employees rally for a great leader. As an entrepreneur, you need relationships... Read more

  Posted on 12 September 2011 BUSINESS, CAREER

• Don’t Let Paranoia Dampen Your Startup Spirit

  

  With the tenth anniversary of 9/11 upon us, and the recent financial woes, there seems to be a growing population out there worried about all the people and... Read more

  Posted on 11 September 2011 BUSINESS, CAREER

• There Are Alternatives When Your Startup Falters

  

  When I heard a friend make the statement “Your startup can’t fail if you don’t quit,” I realized that every entrepreneur should adopt it as their mantra.... Read more

  Posted on 10 September 2011 BUSINESS, CAREER

• Logistics Required Before Approaching Investors

  

  Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. Read more

  Posted on 09 September 2011 BUSINESS, CAREER

• If Your Dream is to Get Rich, Don’t Try a Startup

  

  Over the years, I’ve had the privilege of working with some of the best entrepreneurs in Silicon Valley and elsewhere. On the average, the entrepreneurs I know... Read more

  Posted on 08 September 2011 BUSINESS, CAREER

• ‘Out of Control’ Startups Fail on 8 Key Processes

  

  Even when your startup is a one-man show, you will soon find that you are “out of control,” unless you start organizing and writing down how and when key... Read more

  Posted on 07 September 2011 BUSINESS, CAREER

• Do You Have the Mentality to Manage a Startup?

  

  A while back, when a startup founder mentioned to me that he wasn’t sure he had the personality to be an entrepreneur, I realized how important that insight was... Read more

  Posted on 06 September 2011 BUSINESS, CAREER

• 8 Key Questions to Break Thru Entrepreneur Hype

  

  If you really want to impress a startup founder as a potential employee, or you want to be a smart investor, you need to know the right questions to ask. Read more

  Posted on 05 September 2011 BUSINESS, CAREER

• It Takes a Customer Sale to Prove a Business Model

  

  “Will the dogs eat the dog food?” This rather crude expression weighs heavily on the mind of all good startup founders, no matter how confident they appear. Read more

  Posted on 04 September 2011 BUSINESS, CAREER

• 7 Startup Co-Founders That Can Lead to Conflict

  

  Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard... Read more

  Posted on 03 September 2011 BUSINESS, CAREER

• How You Talk About Competitors Speaks Volumes

  

  Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say ou... Read more

  Posted on 02 September 2011 BUSINESS, CAREER

• How to Score on the Entrepreneur Likability Scale

  

  You don’t have to be likeable to everyone to be a great entrepreneur, just to the people who count. Of course, we can all point to apparent exceptions, like... Read more

  Posted on 01 September 2011 BUSINESS, CAREER

• 7 Reasons For Your Startup to Skip Stealth Mode

  

  Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to... Read more

  Posted on 31 August 2011 BUSINESS, CAREER

• How Much is Your Million Dollar Idea Really Worth?

  

  A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea. Read more

  Posted on 30 August 2011 BUSINESS, CAREER