Martin Zwilling

LATEST ARTICLES ( 3466 )

• Check the Work Ethic In Your Company, If You Dare

  

  Great entrepreneurs have long been the epitome of people with a great work ethic. But many complain to me that it is becoming harder and harder to find team... Read more

  Posted on 02 January 2012 BUSINESS, CAREER

• Early Customer Feedback Can Lead to a Death Spiral

  

  For most new high-tech products, the first customers are always “early adopters.” The conventional wisdom is that early adopters are the ideal target for new... Read more

  Posted on 29 December 2011 BUSINESS, CAREER

• Startups With More ‘Go-To People’ Lead the Pack

  

  Go-to people get things done. As an entrepreneur, you need these people, and you need to be one, if you expect your startup to be successful. Read more

  Posted on 26 December 2011 BUSINESS, CAREER

• Many Entrepreneurs Suffer From the Peter Principle

  

  Most people think that the Peter Principle (employee rises to his level of incompetence) only applies to large organizations. Let me assure you that it is also... Read more

  Posted on 23 December 2011 BUSINESS, CAREER

• Early-Stage Startups Need Friends, Family, and Fools

  

  Most entrepreneurs have learned that it’s almost always quicker and easier to get cash from someone you know, rather than angel investors or professional... Read more

  Posted on 20 December 2011 BUSINESS, CAREER

• If You Think Making Money is Hard, Try a Non-Profit

  

  A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make ... Read more

  Posted on 18 December 2011 BUSINESS, CAREER

• The Male Lead as Entrepreneurs May Be Slipping

  

  I often get asked the age-old question (by men) of “Who are the best entrepreneurs, men or women?” Women already believe they know the answer, so they never ask. Read more

  Posted on 16 December 2011 BUSINESS, CAREER

• 10 Rules For Picking a Company Name That Sticks

  

  First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. Read more

  Posted on 13 December 2011 BUSINESS, CAREER

• 7 Reasons Big-Company Executives Fail in a Startup

  

  Mid-level or even top executives who “grew up” in large companies often look with envy at startups, and dream of how easy it must be running a small... Read more

  Posted on 10 December 2011 BUSINESS, CAREER

• Most Great Entrepreneurs Don’t Drop Out of Harvard

  

  Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a goo... Read more

  Posted on 06 December 2011 BUSINESS, CAREER

• 7 Keys to Startup Survival in Today’s Now Economy

  

  Since the days of Henry Ford, mass production has been the Holy Grail of business, rather than build-to-order. Too many businesses haven’t noticed that we have... Read more

  Posted on 04 December 2011 BUSINESS, CAREER

• 7 Ways Startups Get Tagged as Too Risky by Investors

  

  We all know that every startup is risky. No risk means no reward. Yet every investor has his own “rules of thumb” on what makes a specific startup too high a... Read more

  Posted on 01 December 2011 BUSINESS, CAREER

• Test Your Aptitude for Business Internet Jargon

  

  Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Read more

  Posted on 27 November 2011 BUSINESS, CAREER

• How to Recognize a Great Boss, Or Even Be One

  

  Everyone can recognize a great manager a mile away, so why is it so hard to find one? We all remember a few that are “legends in their own mind”, but that... Read more

  Posted on 24 November 2011 BUSINESS, CAREER

• Boomers Lead and Drive the New Wave of Entrepreneurs

  

  The buzz from startup executives, especially high-tech ones, has long been that startups are no place for Baby-Boomers (1946-1964) – you must have the high... Read more

  Posted on 20 November 2011 BUSINESS, CAREER

• 5 Easy Steps to Your Own E-Commerce Startup for $100

  

  If you have a unique creation or invention, and you are not selling it around the world on the Internet, now is the time to start. The cost of entry has never... Read more

  Posted on 18 November 2011 BUSINESS, CAREER

• 10 Clues That It’s Time to Start Your Own Business

  

  Many budding entrepreneurs struggle mightily with that first step – out of their comfort zone and into the unknown. They keep asking people like me whether the... Read more

  Posted on 14 November 2011 BUSINESS, CAREER

• Can You Move From Thought Leader to Business Leader?

  

  By definition, most entrepreneurs are thought leaders. They have the ability to recognize a market need, the skills to design and implement a solution, and the... Read more

  Posted on 10 November 2011 BUSINESS, CAREER

• Customer Centric Trumps Customer Service Every Time

  

  New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or... Read more

  Posted on 07 November 2011 BUSINESS, CAREER

• 10 Preparation Steps to Win an Angel Investment

  

  Every new startup I know dreams of being funded by an angel investor. Yet according to the latest data from Gust (formerly AngelSoft), only about 3 out of 100... Read more

  Posted on 04 November 2011 BUSINESS, CAREER