Martin Zwilling

LATEST ARTICLES ( 3466 )

• Some Entrepreneurs Never Learn to Manage Growth

  

  Entrepreneurs often have formidable technical expertise, key to developing a new product or service, but a great naïveté in management skills. They run into... Read more

  Posted on 17 July 2012 BUSINESS, CAREER

• New Early Stage Financing Options for Entrepreneurs

  

  If you are new to the entrepreneurial world of startups, you are likely confused by the terminology of seed-stage, lean startups, micro-VCs, and Super Angels. Read more

  Posted on 16 July 2012 BUSINESS, CAREER

• 5 Opportunity Areas To Motivate Any Entrepreneur

  

  Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there... Read more

  Posted on 15 July 2012 BUSINESS, CAREER

• Don’t Allow Your Startup To Be a ‘One-Trick Pony’

  

  Within the startup realm, there is a big difference between having an innovative product versus an innovative business. Some startups have a new technology,... Read more

  Posted on 14 July 2012 BUSINESS, CAREER

• Startup Viral Marketing Costs Real Money These Days

  

  Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. Read more

  Posted on 13 July 2012 BUSINESS, CAREER

• Make Sure Your Startup Domain is Investor Friendly

  

  We are talking about angel investors here, meaning people who invest their own money in early-stage startups for a share of the equity. Read more

  Posted on 12 July 2012 BUSINESS, CAREER

• Six Criteria for Outsourcing the Right Processes

  

  Since my background includes software development, I often get the question about when to build a solution in-house, versus outsourcing it to a local company,... Read more

  Posted on 11 July 2012 BUSINESS, CAREER

• Five Legal Pitfalls That Sink Many Good Startups

  

  Although every startup is unique, there are certain common avoidable mistakes that can lead to legal complications which jeopardize the long-term success of... Read more

  Posted on 10 July 2012 BUSINESS, CAREER

• Every Entrepreneur Dreams of an Overnight Success

  

  Every startup founder knows implicitly that startup success is a long hard road. Yet we always dream that we are the exception to the rule. So once in a while... Read more

  Posted on 09 July 2012 BUSINESS, CAREER

• If You See Yourself Here, Skip the Startup Dream

  

  People who can’t manage their own lives don’t make good entrepreneurs. Small businesses require multi-tasking, work prioritization, and decision-making, with... Read more

  Posted on 08 July 2012 BUSINESS, CAREER

• Think Again Before Declaring Business Bankruptcy

  

  If you are just plain tired of working so hard, or your startup is not getting the traction you expected, should you shut down cleanly, or just file for... Read more

  Posted on 07 July 2012 BUSINESS, CAREER

• What To Do When Your Startup Profits Hit the Wall

  

  A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation,... Read more

  Posted on 06 July 2012 BUSINESS, CAREER

• 5 Angel Investor Biases That You Can Capitalize On

  

  If your startup is looking for an angel investor, does it makes sense to present your plan to flocks of angels, and assume that at least one will swoop down... Read more

  Posted on 05 July 2012 BUSINESS, CAREER

• Check Your Business Vs Family Balance This Holiday

  

  I know some entrepreneurs with successful businesses, and others who seem to have a great relationship with their family, but I can’t think of many who have... Read more

  Posted on 04 July 2012 BUSINESS, CAREER

• How to Survive Four Common Worst Case Scenarios

  

  The best survival guides tell you how to be proactive and avoid the probabilities of ending up in a worse case scenario. Of course you need to learn how to... Read more

  Posted on 03 July 2012 BUSINESS, CAREER

• Assume Your Market is People Like You, Then Fail

  

  Face reality. As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Read more

  Posted on 02 July 2012 BUSINESS, CAREER

• Tips for Entrepreneurs Seeking the Next Big Thing

  

  Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it.... Read more

  Posted on 01 July 2012 BUSINESS, CAREER

• Entrepreneurs Need Focus on Their Business Model

  

  Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are... Read more

  Posted on 30 June 2012 BUSINESS, CAREER

• Prepare Your Startup Team for Investor Due Diligence

  

  If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due... Read more

  Posted on 29 June 2012 BUSINESS, CAREER

• 10 Team Building Actions That Are Louder Than Words

  

  Success in a startup is not possible as a “one-man show.” An entrepreneur has to engage with team members, partners, investors, vendors, and customers. In my... Read more

  Posted on 28 June 2012 BUSINESS, CAREER