Martin Zwilling

LATEST ARTICLES ( 3466 )

• How to Reduce Your Budget and Reduce Startup Risk

  

  One of the biggest myths I still see in the community of new entrepreneurs is the assumption that “All I need is a good idea, and some investor will give me... Read more

  Posted on 06 August 2012 BUSINESS, CAREER

• Entrepreneurs Better Enjoy Getting Their Hands Dirty

  

  There is no substitute for diving into the key details of a new startup. Executives from large companies have sometimes long forgotten how to do this (“My peopl... Read more

  Posted on 05 August 2012 BUSINESS, CAREER

• How to Be Socially-Conscious and an Entrepreneur

  

  A term I’m hearing more and more these days is “social entrepreneur.” In the simplest of terms, these are people who seek to generate “social value”, rather tha... Read more

  Posted on 04 August 2012 BUSINESS, CAREER

• Your Next Startup Will Likely Be Run By a Boomer

  

  Contrary to what most of you might guess, the highest rate of entrepreneurial activity over the last few years is not Gen-Y young upstarts, but Baby Boomers in... Read more

  Posted on 03 August 2012 BUSINESS, CAREER

• Location-Based Services in B2B Offer Better Return

  

  These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. Read more

  Posted on 02 August 2012 BUSINESS, CAREER

• 10 Personal Productivity Mantras For Entrepreneurs

  

  Every startup founder feels the pressure of the thousands of things that need to get done, all seemingly at the same time. There is just not enough time! The... Read more

  Posted on 01 August 2012 BUSINESS, CAREER

• Dual Founders Manage Technology Startups Better

  

  I often hear the qualms of business-smart but non-technical entrepreneurs, wondering if they really have a chance in this high-technology marketplace. Read more

  Posted on 31 July 2012 BUSINESS, CAREER

• You Are the Best One to Build Your Startup Brand

  

  As an entrepreneur, it’s never too early to start selling yourself and your idea. I hear lots of excuses from startup founders, like “I’m too busy,” concern ove... Read more

  Posted on 30 July 2012 BUSINESS, CAREER

• Many Confuse Sense Of Urgency With Sense Of Emergency

  

  In business and startups, a “sense of urgency” is a good thing. Yet many entrepreneurs confuse this with a “sense of emergency,” which insidiously saps the... Read more

  Posted on 29 July 2012 BUSINESS, CAREER

• Entrepreneurs Need to Expect and Learn From Failure

  

  If your first startup fails, you are about average. Most entrepreneurs fail on at least one attempt. Investors agree that an entrepreneur who has never failed... Read more

  Posted on 28 July 2012 BUSINESS, CAREER

• Trial and Error for Business Social Media Will Fail

  

  Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Read more

  Posted on 27 July 2012 BUSINESS, CAREER

• Six Street Smart Startup Survival Secrets

  

  Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of... Read more

  Posted on 26 July 2012 BUSINESS, CAREER

• Good Entrepreneur Ethics Increase Business Value

  

  Did you ever wonder how a new entrepreneur knows how to “do the right thing” for his business? Most experts believe that the essence of doing the right thing... Read more

  Posted on 25 July 2012 BUSINESS, CAREER

• Entrepreneurs Must Be Adept at Rapid Realignment

  

  Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors,... Read more

  Posted on 24 July 2012 BUSINESS, CAREER

• A Startup Advisory Board Dream Team is Priceless

  

  Every startup faces a myriad of challenges that are well beyond the scope of any founder, so you need a few guiding lights to illuminate the road ahead. These... Read more

  Posted on 23 July 2012 BUSINESS, CAREER

• 10 Keys to Making an Entrepreneur Website Credible

  

  Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by... Read more

  Posted on 22 July 2012 BUSINESS, CAREER

• A Business Plan is for You First, Then for Investors

  

  Too many entrepreneurs still believe the urban myth that you can sketch your idea on a napkin, and investors will throw money at you. Every investor I know is... Read more

  Posted on 21 July 2012 BUSINESS, CAREER

• Entrepreneurs Who Can See Around the Corner

  

  The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and... Read more

  Posted on 20 July 2012 BUSINESS, CAREER

• Entrepreneurs Need Market Data to Back Their Vision

  

  Most startup founders know exactly what they want to design and sell, and they are personally convinced that everyone will buy one. Read more

  Posted on 19 July 2012 BUSINESS, CAREER

• ‘The Tyranny of the OR’ For Social Media Marketing

  

  An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter,... Read more

  Posted on 18 July 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA