Martin Zwilling

LATEST ARTICLES ( 3466 )

• Big Company Habits Jeopardize Any Jump to a Startup

  

  I hear many executives and professionals in large corporations talking about their dream of jumping ship, and starting their own company. Read more

  Posted on 25 October 2012 BUSINESS, CAREER

• 7 Ways It Pays to Build a Socially Conscious Startup

  

  More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. Read more

  Posted on 24 October 2012 BUSINESS, CAREER

• 5 Steps to Successful Marketing With Multiple Media

  

  Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the... Read more

  Posted on 23 October 2012 BUSINESS, CAREER

• 10 Entrepreneur Tips Dodge Million-Dollar Mistakes

  

  It’s a well-accepted axiom in the investor community that entrepreneurs learn more from their failures than their successes. Thus a well-explained startup... Read more

  Posted on 22 October 2012 BUSINESS, CAREER

• Visionary Entrepreneurs Are More Than Idea People

  

  A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea. Read more

  Posted on 21 October 2012 BUSINESS, CAREER

• 7 Startup Mistakes Kill the Best Profit Projections

  

  Many startups fail before reaching that magic “cash-flow positive” position they have been striving for, despite seemingly reasonable financial projections. Read more

  Posted on 20 October 2012 BUSINESS, CAREER

• Every Entrepreneur Needs to Master Key Disciplines

  

  I have met several young people in business recently who believe that they are natural born entrepreneurs, and actually seem to feel that traditional training... Read more

  Posted on 19 October 2012 BUSINESS, CAREER

• 10 Tips to the Simplest But Effective Business Plan

  

  If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a... Read more

  Posted on 18 October 2012 BUSINESS, CAREER

• 6 Lessons For Startups From Reality TV

  

  I’m not much of a television person, but my family loves one of the popular “reality” shows, called “So You Think You Can Dance,” so I’m sort of forced to... Read more

  Posted on 17 October 2012 BUSINESS, CAREER

• 7 Facts of Business Life For Aspiring Entrepreneurs

  

  When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often... Read more

  Posted on 16 October 2012 BUSINESS, CAREER

• Stealth Mode Entrepreneurs Only Increase the Risk

  

  Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to... Read more

  Posted on 15 October 2012 BUSINESS, CAREER

• Why Some Entrepreneurs Undermine Their Own Success

  

  In working with entrepreneurs and other business people over the years, I often hear stories of entrepreneurs who were so close to success, but somehow let it... Read more

  Posted on 14 October 2012 BUSINESS, CAREER

• Prepare Your Startup Now for International Markets

  

  New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularl... Read more

  Posted on 13 October 2012 BUSINESS, CAREER

• 10 Ways to Make You the Best Part of Your Startup

  

  If you expect to succeed in the thrill-a-minute, roller coaster ride of a startup, let me assure you it takes more than a good idea, a rich uncle, and luck. In... Read more

  Posted on 12 October 2012 BUSINESS, CAREER

• Corporate Spin-offs Rarely Win Against Startups

  

  A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly... Read more

  Posted on 11 October 2012 BUSINESS, CAREER

• 8 Entrepreneur Mistakes That Will Kill Seed Funding

  

  A while back I received a discouraging note from an entrepreneur with a patent and a medical software application. She couldn’t find a dime of investment, and... Read more

  Posted on 10 October 2012 BUSINESS, CAREER

• Some Entrepreneurial Strengths Fail on Scale Up

  

  Once you are able to achieve some real “traction” with your business (paying customers, revenue stream), it may seem the time to relax a bit, but in fact this i... Read more

  Posted on 09 October 2012 BUSINESS, CAREER

• Startup Accelerators Are Entrepreneur Boot Camps

  

  Business incubators for sharing services were all the rage back in the days of the dot-com bubble (700 for profit, many more non-profit). About that time the... Read more

  Posted on 08 October 2012 BUSINESS, CAREER

• Street Smart Disciplines Every Entrepreneur Needs

  

  As a mentor and advisor to entrepreneurs, I find it’s easy to recognize “street smarts” when I see them, but it’s hard to explain the specifics to someone on th... Read more

  Posted on 07 October 2012 BUSINESS, CAREER

• Google Founders Define the Meaning of ‘Exceptional’

  

  I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Read more

  Posted on 06 October 2012 BUSINESS, CAREER