Martin Zwilling

LATEST ARTICLES ( 3466 )

• 10 Key Metrics To Take a Startup to the Next Level

  

  Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. Many, however,... Read more

  Posted on 14 November 2012 BUSINESS, CAREER

• Don’t Look For Investors for All the Wrong Reasons

  

  There is so much written these days about how to attract investors that most entrepreneurs “assume” they need funding, and don’t even consider a plan for... Read more

  Posted on 13 November 2012 BUSINESS, CAREER

• 7 Keys to Positioning Your Competitors to Investors

  

  Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say ou... Read more

  Posted on 12 November 2012 BUSINESS, CAREER

• 5 Entrepreneur Antidotes to Negativity in a Startup

  

  Throughout my career in small companies and large, I’ve always been appalled by the number of people who seem to complain all of the time. Read more

  Posted on 11 November 2012 BUSINESS, CAREER

• Crossing the Chasm is a Major Startup Challenge

  

  Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it... Read more

  Posted on 10 November 2012 BUSINESS, CAREER

• Startups Need Teamwork Entering the Perfect Storm

  

  A "perfect storm" is an expression that describes an event where a rare combination of circumstances aggravate an environment drastically. Read more

  Posted on 09 November 2012 BUSINESS, CAREER

• 7 Co-Founder Strategies That Can Be Very Painful

  

  Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard... Read more

  Posted on 08 November 2012 BUSINESS, CAREER

• 5 Key Ingredients of Satisfaction for Entrepreneurs

  

  Building a startup is hard work for low pay, it’s risky, and it requires total responsibility to make it work. Yet, many entrepreneurs are the happiest people... Read more

  Posted on 07 November 2012 BUSINESS, CAREER

• Without Deep Pockets, Profitability Trumps Growth

  

  A question that I often hear debated these days is whether a new startup should focus on growth or profits. First of all, the glory days of “dot. Read more

  Posted on 06 November 2012 BUSINESS, CAREER

• Great Startup Teams Foster a Culture of Likability

  

  You don’t have to be likeable to everyone to be a great entrepreneur, just to the people who count. Of course, we can all point to apparent exceptions, like... Read more

  Posted on 05 November 2012 BUSINESS, CAREER

• 10 Keys To An Accountable Entrepreneur Role Model

  

  Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job. Read more

  Posted on 04 November 2012 BUSINESS, CAREER

• 5 Tips to Alignment With New Consumer Buying Habits

  

  Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that... Read more

  Posted on 03 November 2012 BUSINESS, CAREER

• 8 Questions Investors Use to Bypass Startup Hype

  

  If you really want to impress a startup founder as a potential employee, or you want to be a smart investor, you need to know the right questions to ask. Read more

  Posted on 02 November 2012 BUSINESS, CAREER

• Entrepreneur Success is Not Enough for Fulfillment

  

  Is it possible to be successful in business and not fulfilled? The answer is a resounding yes today, and I’m convinced that it will be even more true tomorrow,... Read more

  Posted on 01 November 2012 BUSINESS, CAREER

• 10 Reality Checks for Entrepreneurs From the Master

  

  Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the... Read more

  Posted on 31 October 2012 BUSINESS, CAREER

• 10 Keys to Real Entrepreneur Mentoring Satisfaction

  

  Every entrepreneur can learn from a mentor, no matter how confident or successful they have been to date. Even one of the richest, Bill Gates, still values his... Read more

  Posted on 30 October 2012 BUSINESS, CAREER

• Startup Execution Transcends the Idea From Day One

  

  A startup begins with a great idea, but all too often, that’s where it ends. Ideas have to be implemented well to get the desired results. Read more

  Posted on 29 October 2012 BUSINESS, CAREER

• Every Good Startup Practices Constructive Conflict

  

  Many entrepreneurs are not prepared for conflict, or actively avoid it. Their vision, passion, and focus are so strong that they can’t imagine someone... Read more

  Posted on 28 October 2012 BUSINESS, CAREER

• 10 Content Marketing Examples for Entrepreneurs

  

  These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. Read more

  Posted on 27 October 2012 BUSINESS, CAREER

• Entrepreneurs Beware Investor Negotiation Ploys

  

  Every entrepreneur seeking funding loves the challenge of getting customers and investors excited, but dreads the thought of negotiating the terms of a deal wit... Read more

  Posted on 26 October 2012 BUSINESS, CAREER