Martin Zwilling

LATEST ARTICLES ( 3466 )

• Startups Must Tout Market Needs Before Technology

  

  Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are... Read more

  Posted on 21 October 2013 BUSINESS, CAREER

• Startups Need To Embrace Zero Paid Media Marketing

  

  The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid... Read more

  Posted on 20 October 2013 BUSINESS, CAREER

• More Features Kill More Startups Than Lack of Money

  

  “Scope creep” (or feature creep) is an insidious disease that kills more good startups than any other, especially high-tech ones, and yet most founders (who... Read more

  Posted on 19 October 2013 BUSINESS, CAREER

• Start Business Planning Now For The Holiday Season

  

  In the US, the holiday season of Thanksgiving and Christmas is fast approaching. But no matter where you live in the world, you should use the holidays to give... Read more

  Posted on 18 October 2013 BUSINESS, CAREER

• Startup Stock Options Are Not Reliable Compensation

  

  Wouldn’t you like to be one of the lucky people who joined Google and Facebook when these were startups, and now be a multi-millionaire? So people ask me “How... Read more

  Posted on 17 October 2013 BUSINESS, CAREER

• Startup Founders Need To Manage Their Optimism

  

  I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Read more

  Posted on 16 October 2013 BUSINESS, CAREER

• How and Why To Do Your Own Business Financial Model

  

  Most entrepreneurs tend to avoid this area of the business, and as a result are badly surprised by cost realities, and investor expectations. Read more

  Posted on 15 October 2013 BUSINESS, CAREER

• Company Lifecycle And Culture Change Too Fast Today

  

  Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they wen... Read more

  Posted on 14 October 2013 BUSINESS, CAREER

• Don’t Expect An Equity Investor For Your Non-Profit

  

  Angel investors and venture capitalists don’t invest in non-profits. The simple reason is that it’s impossible to make money for investors when the goal of the... Read more

  Posted on 13 October 2013 BUSINESS, CAREER

• 10 University Classes For Business I Really Needed

  

  I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that... Read more

  Posted on 12 October 2013 BUSINESS, CAREER

• Customer Experience Controls Business Growth Today

  

  Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service... Read more

  Posted on 11 October 2013 BUSINESS, CAREER

• Are Founders Moving From Lifestyle To Quick Buck?

  

  Until the recent recession, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more... Read more

  Posted on 10 October 2013 BUSINESS, CAREER

• 10 Ways To Manage The Stress From Your New Company

  

  One of the most common complaints I hear from entrepreneurs is that they are overwhelmed by the workload and stress of starting their company. Then there are th... Read more

  Posted on 09 October 2013 BUSINESS, CAREER

• Startups Need Mergers And Acquisitions For Growth

  

  Every entrepreneur tries to maximize his startup growth by building and selling more product and services for the widest geographic area that he can support. Read more

  Posted on 08 October 2013 BUSINESS, CAREER

• Real Entrepreneurs Need to Accentuate The Positive

  

  Entrepreneurs need to listen to constructive criticism, but ignore negative vibes and complainers at all costs. If you are a complainer, and you are thinking... Read more

  Posted on 07 October 2013 BUSINESS, CAREER

• How To Counter a Negative Report on Your Startup

  

  Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report, Yelp, or one of the hundreds of othe... Read more

  Posted on 06 October 2013 BUSINESS, CAREER

• 10 Digital Marketing Secrets Set A Brand Experience

  

  Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out ther... Read more

  Posted on 05 October 2013 BUSINESS, CAREER

• Are You Ready For The Entrepreneur Lifestyle Move?

  

  Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. You shouldn’t be making this decision just because you... Read more

  Posted on 04 October 2013 BUSINESS, CAREER

• How To Delegate More Effectively In Your Business

  

  For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. Read more

  Posted on 03 October 2013 BUSINESS, CAREER

• Entrepreneurs Must Measure ROI On Social Media

  

  If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most... Read more

  Posted on 02 October 2013 BUSINESS, CAREER