Martin Zwilling

LATEST ARTICLES ( 3466 )

• How to Move Your Marketing From Hunter To Gardening

  

  Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now... Read more

  Posted on 24 March 2014 BUSINESS, CAREER

• Founder’s Stock Is Gold, If You Know The Rules

  

  In reality, so-called “Founder’s” shares are simply common stock, issued at the time of startup incorporation, for a very low price, and normally allocated to... Read more

  Posted on 23 March 2014 BUSINESS, CAREER

• Why Most People Fail To Cash In On Their Dream Idea

  

  It seems like everyone wants to be an entrepreneur and get rich these days. As a business mentor, I sometimes feel besieged by people begging for my view and... Read more

  Posted on 22 March 2014 BUSINESS, CAREER

• Why Some Innovative Leaders Get Exceptional Results

  

  How is it that only a few business leaders and entrepreneurs seem to drive exceptional results and disruptive innovation in this rapidly changing market... Read more

  Posted on 19 March 2014 BUSINESS, CAREER

• Getting Things Done Trumps Great Ideas In A Startup

  

  When someone introduces me to an “idea person,” I automatically jump to the down-side conclusion that this person doesn’t do follow-up. Read more

  Posted on 17 March 2014 BUSINESS, CAREER

• How To Size Your Marketing Budget For Funding

  

  It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is... Read more

  Posted on 16 March 2014 BUSINESS, CAREER

• Most Startups Get Stuck In The Early Struggle Stage

  

  Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires... Read more

  Posted on 15 March 2014 BUSINESS, CAREER

• Will The ‘Open Business’ Wave Bring Real Change?

  

  Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing... Read more

  Posted on 13 March 2014 BUSINESS, CAREER

• ‘Customer Experience’ Is Today’s Business Benchmark

  

  Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service.... Read more

  Posted on 11 March 2014 BUSINESS, CAREER

• 10 Top Traits Of The Boss You Always Wanted

  

  Everyone can recognize a great manager a mile away, so why is it so hard to find one? We all remember a few that are “legends in their own mind”, but that... Read more

  Posted on 10 March 2014 BUSINESS, CAREER

• One Of These Days, You May Not Be An Entrepreneur

  

  If I had a dollar for every time someone has said to me, “One of these days, I’m going to start my own company,” I’d be rich. If this day ever comes for all... Read more

  Posted on 09 March 2014 BUSINESS, CAREER

• Be A Business Leader As Well As A Thought Leader

  

  By definition, most entrepreneurs are thought leaders. They have the ability to recognize a market need, the skills to design and implement a solution, and the... Read more

  Posted on 08 March 2014 BUSINESS, CAREER

• Adopting Good Work Habits

  

  Most of the entrepreneurs I know realize they have some bad habits, like maybe procrastination or not listening well, so they focus on dropping these. New... Read more

  Posted on 07 March 2014 BUSINESS, CAREER

• How To Decide If A Celebrity Can Help Your Venture

  

  Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. Startups such as Chirpify have managed to... Read more

  Posted on 03 March 2014 BUSINESS, CAREER

• Respect The Key Influences To Your Startup Culture

  

  Startup work environments are always chaos, but they can still be great environments to work in, or they can be terrible. Whether yours is terrible or great,... Read more

  Posted on 02 March 2014 BUSINESS, CAREER

• 7 ‘Words of Wisdom’ Messages For Every Entrepreneur

  

  When you have been on the startup firing line, you quickly learn that any insight from experts and entrepreneurs who have been there before you can make the... Read more

  Posted on 01 March 2014 BUSINESS, CAREER

• How To Focus On Business Ideas That Create History

  

  Real innovation in the business world is still rare. As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still... Read more

  Posted on 28 February 2014 BUSINESS, CAREER

• Where To Find The Most Angels To Fund Your Startup

  

  If your startup is looking for an Angel investor, it makes sense to present your plan to flocks of Angels, and assume that at least one will swoop down and scoo... Read more

  Posted on 24 February 2014 BUSINESS, CAREER

• Can Your Startup Flourish Despite Business Chaos?

  

  Every startup founder I know talks about the chaos of their business, which they usually attribute to that burst of growth that is required to get to positive... Read more

  Posted on 23 February 2014 BUSINESS, CAREER

• Security And Privacy Are Entrepreneur Opportunities

  

  With the Identity Theft Resource Center® reporting a 30% increase in privacy breaches in 2013, there seems to be a growing population out there worried... Read more

  Posted on 22 February 2014 BUSINESS, CAREER