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LATEST ARTICLES ( 703 )

• Omni-Channel Success: How Kay and Jared Jewelers Increased Sales by 49%

  

  April 23, 2014 0 Email This Post Print This Post Omni-Channel Success: How Kay and Jared Jewelers Increased Sales by 49% Omni-channel, one of retail’s newest... Read more

  Posted on 23 April 2014 BUSINESS, MARKETING & ADVERTISING

• Focus Your Search Marketing With Keywords

  

  April 22, 2014 0 Email This Post Print This Post Focus Your Search Marketing With Keywords A successful pay-per-click search campaign depends on targeting the... Read more

  Posted on 22 April 2014 BUSINESS, MARKETING & ADVERTISING

• Five Essential Elements of Video Optimization

  

  April 17, 2014 0 Email This Post Print This Post Five Essential Elements of Video Optimization Suddenly, though not surprisingly, online video is the darling... Read more

  Posted on 17 April 2014 BUSINESS, MARKETING & ADVERTISING

• Using Data to Build a Better Website User Experience

  

  April 16, 2014 0 Email This Post Print This Post Using Data to Build a Better Website User Experience Integrated marketers are collecting data to make... Read more

  Posted on 16 April 2014 BUSINESS, MARKETING & ADVERTISING

• Simple Marketing Lessons From Samsung’s Oscar Selfie

  

  April 15, 2014 0 Email This Post Print This Post Simple Marketing Lessons From Samsung’s Oscar Selfie Even if you didn’t watch the Academy Awards live on... Read more

  Posted on 15 April 2014 BUSINESS, MARKETING & ADVERTISING

• Are Case Studies & Reviews Still Viable Content Marketing Tools?

  

  April 10, 2014 0 Email This Post Print This Post Are Case Studies Reviews Still Viable Content Marketing Tools? Many a modern-day marketer spends time creatin... Read more

  Posted on 10 April 2014 BUSINESS, MARKETING & ADVERTISING

• Reach Local Customers with Mobile Marketing

  

  April 9, 2014 0 Email This Post Print This Post Reach Local Customers with Mobile Marketing Small Business Saturday may be months away, but there’s no reason yo... Read more

  Posted on 09 April 2014 BUSINESS, MARKETING & ADVERTISING

• The 7 Deadly Website Pitfalls Your Business Needs To Avoid

  

  Before you set up your next site, take care to avoid these common website pitfalls in order to make it as easy as possible for your visitors to become customers... Read more

  Posted on 08 April 2014 BUSINESS, MARKETING & ADVERTISING

• BustedTees Gets Personal With Email Marketing

  

  Where else can you get ironic t-shirts that bear the likeness of cult favorite Grumpy Cat and Walter White and get in early on the Underwood 2016 groundswell? Read more

  Posted on 03 April 2014 BUSINESS, MARKETING & ADVERTISING

• How Twitter Helps Small Businesses Connect With Customers

  

  Many integrated marketers don’t quite “get” Twitter, even if they’re already using it to connect with customers. Granted, it’s not easy to gauge the... Read more

  Posted on 02 April 2014 BUSINESS, MARKETING & ADVERTISING

• Fashion Trends for Promotional Apparel

  

  The devil may wear Prada, but brand marketers will be wearing plaid, camouflage and patriotic styles emblazoned with their logos this year. Read more

  Posted on 01 April 2014 BUSINESS, MARKETING & ADVERTISING

• Want to Amp Up Acquisitions? Try Holding an Open House

  

  There’s no shortage of customer acquisition tactics at the integrated marketer’s disposal; direct mail, print ads, PR and a host of others, each with its... Read more

  Posted on 27 March 2014 BUSINESS, MARKETING & ADVERTISING

• How Bad Data Can Ruin Your Brand

  

  When Mark Twain popularized the quip that there are three kinds of lies — lies, damned lies and statistics — he could have been talking about the sins of certai... Read more

  Posted on 26 March 2014 BUSINESS, MARKETING & ADVERTISING

• Chipotle Marketing Gets ‘Farmed And Dangerous’

  

  On the surface, Chipotle looks like many other quick-service restaurant chains. Sure, the company makes basically the same type of food as its competitors. Read more

  Posted on 25 March 2014 BUSINESS, MARKETING & ADVERTISING

• Email Is Better Than Social Media

  

  What’s that tweet worth? A lot less than an email, according to a McKinsey Co. survey concluding that email is a far more effective way to acquire customers... Read more

  Posted on 20 March 2014 BUSINESS, MARKETING & ADVERTISING

• Signage – The Universal Tool of Today’s Successful Contractors

  

  Any contractor who repairs, renovates or remodels homes and residential properties totes some weird and mysterious implements in their little bag of tricks.... Read more

  Posted on 19 March 2014 BUSINESS, MARKETING & ADVERTISING

• Print is Not Dead: How to Use It in 2014

  

  Like a bad Internet meme promoting a recurring hoax, some people have been announcing the death of print for nearly two decades. Read more

  Posted on 18 March 2014 BUSINESS, MARKETING & ADVERTISING

• How to Make Websites as Personal as a Conversation

  

  You might call the next big trend in website design the “Cheers” effect. Dynamic website personalization (DWP) is an emerging experience that gives online... Read more

  Posted on 13 March 2014 BUSINESS, MARKETING & ADVERTISING

• Selling Your Story: A Case Study from Avanade

  

  How do you sell the intangible? That’s the dilemma of every integrated marketer promoting a services business or application. For Avanade UK, a business... Read more

  Posted on 12 March 2014 BUSINESS, MARKETING & ADVERTISING

• Content Marketing Insights From Kevin Spacey & Netflix

  

  Are you publishing blog articles, videos, press releases, or posting updates on your favorite social network? Whatever the form, Kevin Spacey will tell you,... Read more

  Posted on 11 March 2014 BUSINESS, MARKETING & ADVERTISING