Keewood

LATEST ARTICLES ( 235 )

• Should Your Restaurant Exist?

  

  My favorite moment from the 2013 National Restaurant Association show in Chicago last week came during a panel entitled, “Franchise Operators Presidents’ Panel.... Read more

  Posted on 31 May 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• A Few Words on Chicken Scratch’s One-Off Dallas Outdoor Ad and “The Appetizing...

  

  I feel like I have to say a few words about this wonderful billboard in order to avoid the appearance of inconsistency or contradictory points of view. Read more

  Posted on 30 May 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• A Few Words on A&W’s Beardvertising and “The Appetizing Test.”

  

  Um, there’s a root beer in my hair. Maybe vice versa? Word last week that A W is advertising in beards. They got into beards because they’re associated with a... Read more

  Posted on 28 May 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Six Observations I Am Making About the 2013 NRA Show.

  

  Of course at this year’s National Restaurant Show in Chicago, there were some old favorites—the guy with the waffle hat, the generous Wisconsin Cheese and Vienn... Read more

  Posted on 22 May 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Our Long, National Kitchen Nightmare is Over. Oh Wait, It’s Not Over…

  

  You’ve watched this by now? And you’ve guiltily enjoyed the social media “meltdown”? You never win a fight with the internet. That’s a rule for all of us—but... Read more

  Posted on 16 May 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• In a World Starved for “content,” You Could Do Worse Than Just Copy Taco Bell.

  

  Taco Bell is producing a movie. It has nothing to do with a specific product. Here’s a quote from the news story I got this from: This summer, there will be... Read more

  Posted on 09 May 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Domino’s Live Pizza Show: Not Exactly Must-see TV, but Yeah, a Nifty Extension o...

  

  Immediately the snarky Adweek Facebook commenters were all against the live pizza cam: “Why?” “yawn.” “seriously—looks like a snoozefest.” But you know what? I... Read more

  Posted on 03 May 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• KFC Returns Us Now to the Thrilling Era of the Catchphrase with “I Ate the...

  

  I can’t believe I ate the whole bones thing, is what comes to my mind. Try the bones, you’ll like the bones. Mama Mia, that’s some spicy bones. Read more

  Posted on 30 April 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Somehow, Love Makes the Little Inadequacies All the More Irritating.

  

  Since Starbucks is (kind of incredibly, when you think about it) the top Quick Serve Restaurant Brand—beating out (I mean, look at this list) Taco Bell,... Read more

  Posted on 23 April 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• 3-D Printed Hamburgers: Evidence That the Research Team Works Through Lunch a...

  

  The day may come when it’s not weird to think of a restaurant printing out a burger and fries on its 3-D printer. An article in Dezeen Magazine (passed along... Read more

  Posted on 17 April 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Must Catering Be A Brandless Zone?

  

  One of our restaurant clients has a major differentiation, which all of their advertising swirls around: they don’t just warm up their subs—they grill everythin... Read more

  Posted on 16 April 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• The Art of the Tease: KFC is Trying.

  

  Single-mindedness, check. Clarity, check. Demographically hip casual middlebrow dude, check. Restrained, down-played, good-natured humor, check, I guess.... Read more

  Posted on 12 April 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• The Best Times of My Life Have Been Had Around Tables.

  

  And most of those were in restaurants. Laughing, being laughed at, being laughed with. Making big decisions about life. Making little decisions about the nerdy... Read more

  Posted on 09 April 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• That’s Not How You Throw a Chair, Applebee’s.

  My wife was actually at the IU game where Coach “Anger Issues” Knight threw that infamous chair. It was a childish thing to do, but he was The General and the... Read more

  Posted on 02 April 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• An Unintentional Guest Blogger: Guerilla Marketing Trainer Michael Hartzell on...

  

  One of the places a brand can break down fastest, of course, is in hiring servers who can make that last connection from the original, C-level suite marketing... Read more

  Posted on 29 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Quick, Take a Side: Should Twitter Be Used by a Restaurant to Shame People Who...

  

  Did you develop an opinion from your hunch-gut? Do you need more information? Am I tipping my hand as to which side of the argument I think is the correct side? Read more

  Posted on 26 March 2013 DINING OUT

• All You Had to Do Was Ask: McDonald’s Will Serve Unfoldable Eggs.

  

  On the topic of secret menus and knowing what to ask and where to ask it, we have just learned from Serious Eats that people-in-the-know walk up to the counter... Read more

  Posted on 26 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Heidi Klum for Carl’s Jr. / Hardee’s: Four Things I Love, Two Things I Don’t...

  

  1. I LOVE HOW THE FOOD BOUNCES AT THE END. Always have. That’s something Carl’s Jr./Hardee’s owns. It’s just terrific food photography—it not only makes the foo... Read more

  Posted on 21 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• These Can’t Be Ads for the Moe’s Southwest Grill I Know. Is There Some Other...

  I like Moe’s food. I like going to Moe’s. I enjoyed hearing a Moe’s marketing executive wisely and warmly leading a panel discussion at NRA last year. I hate... Read more

  Posted on 19 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Real Actors Read Yelp. What Friday-on-the-internet is Allllllllll About.

  Yelp is useful, or Yelp is hateful, or Yelp is simply an innocent application incapable of motive or intent. Whatever else it is, it’s the most fun these... Read more

  Posted on 15 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA