Keewood

LATEST ARTICLES ( 235 )

• Olive Garden to Millennials: PLEEEEEEASE COME EAT HERE.

  

  WE KNOW YOU (as a demographically defined and roughly hewn stereotype) LIKE TAPAS-STYLE SMALL-SAMPLINGS INSTEAD OF BIG GUT-BUSTING ENTREES. Here’s small... Read more

  Posted on 10 September 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Watch for Dunkin Donuts’ Vine-thing Tonight on Football; Meet You Back Here...

  

  Apparently, we’re going to be enjoying some donuts tonight with our football snacks. Dunkin’ Donuts is going to premiere an ad that’s simply an entire Vine... Read more

  Posted on 09 September 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Ad Age Says Taco Bell is “2013 Marketer of the Year,” and I Agree with Ad Age....

  I’m sure Ad Age will be pleased. They so hate when I dissent. Marketer of the Year. Yes: yes, it was Taco Bell, former late-night talk-show punchline and curren... Read more

  Posted on 03 September 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Olive Garden is #justsayin

  

  I begin this post not knowing exactly where I will end up. Maybe I kind of suspect, but I don’t know-know. We are exploring in real time together. So friend of... Read more

  Posted on 28 August 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• In This Corner, Fiery Doritos Locos Tacos. In This Other Corner, the...

  

  Let’s have a clean fight. Man, what a time to be a junk food connoisseur. The creativity of Taco Bell’s Doritos Locos Tacos is almost unmatched: it’s like... Read more

  Posted on 27 August 2013 DINING OUT

• Should Chipotle Break Down and Find the Right Ad Agency?

  

  Chipotle sort of notoriously gave up on ad agencies. And when they came out with that “Back To The Start” blockbuster, it looked like a brilliant new moment in... Read more

  Posted on 20 August 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• I Hereby Recuse Myself from Commenting on the New Steak ’n Shake TV Ads, and...

  

  If you dig very far into this site, you see that I spent the better half of two decades writing and/or creative directing advertising and marketing materials fo... Read more

  Posted on 05 August 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• (sung) “Red Robin—” “Raawwwwwwwrrrrrrghhhhh!”

  

  I guess I don’t know for sure how to spell the sound Wolverine makes in that clip, but it’s fun to imagine it replacing the Ladysmith Black Mambazo-y “Yummmm! Read more

  Posted on 29 July 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Nine Thoughts About Taco Bell’s Decision to Quit Serving Kid’s Meals.

  No more Taco Bell kid’s meals! [kids briefly look up from their game systems with confused look, squinting; go back to playing] Congratulations, Taco Bell, for... Read more

  Posted on 23 July 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Somehow, Foursquare Failed to Eliminate the Need for Belly, Frontflip, and...

  

  Foursquare could have spread like a giant dandelion over the lawn of restaurant loyalty apps. They could’ve shadowed and smothered other contenders. Read more

  Posted on 15 July 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• You Can’t Keep It in the Kitchen: Two Examples, One from Golden Corral.

  

  Golden Corral will be my second example. The first example of “You Can’t Keep It In The Kitchen” was from my recent vacation. We had just crossed the bridge to... Read more

  Posted on 09 July 2013 DINING OUT, SOCIAL MEDIA

• Road Trip…!

  

  I’m out this week. I set up this post to publish today. Right now, I’m … out there. In America. And I am participating in a series of the most crystalline... Read more

  Posted on 03 July 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Two Examples of “branded Content,” from Subway and Taco Bell. One I Finished...

  

  I admit: Taco Bell clearly has the more “fun” brand. Living mas is a lot more fun than eating fresh. That said, Subway (whom I’m usually critical of) has found ... Read more

  Posted on 25 June 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• White Castle Demonstrates Why Marketers Should Take a Hippocratic Oath of...

  

  I might have the Hippocratic Oath a little wrong. Here, I’ll provide a link to it on Wikipedia if you want to get all technical. But in my memory (which is... Read more

  Posted on 20 June 2013 BUSINESS, DINING OUT, FOOD & DRINK, MARKETING & ADVERTISING, SOCIAL MEDIA

• McDonald’s Amazing Big Mac Campaign Demonstrates the Power of Food Photography...

  Okay, first enjoy all these spots, which I got from Adweek’s Adfreak column: My favorite is “Mouth Madness.” What was yours…? Now, think about the photography o... Read more

  Posted on 14 June 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• O’Charley’s Likes Ron Swanson. A Lot. A Whole Lot. Maybe Too Much.

  

  What movie was it where the woman starts acting like her roommate and it gets creepier and creepier until she starts trying to literally replace her, possibly b... Read more

  Posted on 13 June 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Does Having a Cute Category Name Justify the Existence of “breastaurants?”

  

  I’m the dad of a daughter. I’m the husband of a woman intolerant of ridiculous sexism. I consider myself a kind and fair-hearted fella who would not treat peopl... Read more

  Posted on 12 June 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• The Chick-fil-A Cows Are Live Tweeting And… Too Late, You Missed It.

  

  But don’t you wish you had spokescreatures to live-tweet for your company? Here’s what always gets my comrades and me about the Chick-fil-A cows: every CMO, at... Read more

  Posted on 07 June 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Oh, Wow. It’s Like Hardee’s/Carl’s Jr. is Playing out the Next Plot Twist in Gam...

  

  Watch that, and try not to smirk. “McBurned,” they call it. That, friends, is joyful, careful, merciless capitalist advantage-taking. Cold-blooded,... Read more

  Posted on 05 June 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• How Healthy is Your Twitter, If You Don’t Mind My Asking?

  

  [as seen today in Food+Drink magazine] [well, the words were; the images and their captions I’ve added here on the blog-only version] So here’s TGI Friday’s,... Read more

  Posted on 04 June 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA