Keewood
MY BLOGS
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Selling Eating
http://www.sellingeating.com/
Selling Eating exists to comment on current restaurant advertising: to applaud effective communication; to mock mindless repetition of food clichés developed by people dead before most of us were born; and to generally encourage work that respects the consumer’s native intelligence.
LATEST ARTICLES ( 235 )
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My Speech in Atlanta to MEG: It’s Almost Like You Were There…
Had the honor last week of addressing the Marketing Executive Group of the National Restaurant Association, at their Fall gathering. Read more
Posted on 04 November 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
A Couple Netherlands Pranksters Chop and Serve McDonald’s to Demonstrate the...
My guess is that their actual intent was pretty far away from making a valid marketing point. I think they were out to tweak foodies and in the process throw a... Read more
Posted on 27 October 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Olive Garden Releases Its Brand into the Hands of a Man Named Vino. Could Be...
Well, when you come up with a concept like issuing a thousand passes to eat as much food as you want during the “Never Ending Pasta” promotion, you’ve got to... Read more
Posted on 06 October 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Denny’s Chases Millennials, but Can’t Tell Yet If the Feeling is Mutual.
Somebody at Denny’s has been paying attention to what Millennials apparently like: Adult Swim on Cartoon Network, comedians being random, goofy-ass references t... Read more
Posted on 06 October 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
While You Were Worrying About Yelp, Twitter Potentially Turned into Your Most...
Admittedly, this news is coming from a Twitter representative. But it just reinforces one of social media’s big opportunities: people are broadcasting how you... Read more
Posted on 21 September 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Review/HowTo: Taco Bell Thinks Chasing Serial Numbers Might Be “fun.”
Is it fun to hunt for serial numbers, so that you can spend $216 a year for 46 years at Taco Bell (which is what the prize dubbed “Taco Bell for Life” works... Read more
Posted on 03 September 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Personality Test – Please React To The Following Statement About Five Guys:
“Five Guys is testing milk shakes with mix-ins, and one of the mix-ins is bacon.” Wait at least seven seconds, while looking at this chart. Read more
Posted on 20 August 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Should You Prank Your Customers? Tim Horton’s Says Yes.
Let’s compare pranks. Here’s the latest, and it’s from the polite Canadians who run Tim Horton’s, which according to Wikipedia was Canada’s largest fast food... Read more
Posted on 18 August 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
And I Continue to Blog for the NRA, Where the “R” Stands for RESTAURANT....
Every week (or so—sometimes I run out of time and it’s not quite as regular) I contribute a piece to the blog for National Restaurant Association Show.... Read more
Posted on 14 August 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
If Subway Ever Gets Their Act Together, We’re All in Trouble.
They’re the largest restaurant on our moist little Earth, according to the latest stats I could find. They could spend more, engage more, speak more clearly,... Read more
Posted on 05 August 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Arby’s Clarifies Its Position on Meats.
Finally. Finally, we have another restaurant that is staking its claim—and I hope they stay with it this time, and don’t keep changing around like some brands... Read more
Posted on 28 July 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
KFC UK and McDonald’s USA Both Take About a Minute and a Half to Sell You Chicke...
In a world where people watch only what they want to watch, two companies must use the devices of cinema to sell chicken. So yeah. That’s some lovely visual... Read more
Posted on 24 July 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Applebee’s Trademarks “No Tech Tuesday” Without Actually Agreeing It’s a Good...
Usually when people talk about being “on the wrong side of history” they’re talking about major social issues. I’m not. I’m just talking about smart phones. Read more
Posted on 14 July 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
TGI Fridays Has Come up with the Only Summer Promo That Anyone Can Remember.
Quick. What is the summer promo at Applebee’s? What’s the big news at Ruby Tuesday? What’s going on at Bennigan’s? Oh wait, nothing is going on at Bennigan’s.... Read more
Posted on 11 July 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Wendy’s Does the Exact Right Thing for a Major Alternative Burger Chain.
Pretzel buns offer an alternative to non-pretzel buns. They’re good, and people like them. So here they are. They’re back. What can we say about this video?... Read more
Posted on 07 July 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
A ‘MOST POPULAR’ POST: McDonald’s Amazing Big Mac Campaign Demonstrates the Powe...
While Selling Eating blogger Charlie Hopper is off on vacation, we’re re-publishing a few of this year’s most popular blogs so far. Read more
Posted on 27 June 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
A ‘MOST POPULAR’ POST: What Should a Burger King Ad Look Like?
While Selling Eating blogger Charlie Hopper is off on vacation, we’re re-publishing a few of this year’s most popular blogs so far. Read more
Posted on 25 June 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
A ‘MOST POPULAR’ POST: ‘Should Your Restaurant Exist?’ – A Graphic Representatio...
While Selling Eating blogger Charlie Hopper is off on vacation, we’re re-publishing a few of this year’s most popular blogs so far. Read more
Posted on 24 June 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
404 Error: Author Not Found
Selling Eating author, Charlie Hopper, is currently vacationing with his family in the Grand Canyon. He has promised to return soon. And to stop getting this... Read more
Posted on 19 June 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
My Unpublishable Interview at NRA 2014.
I’m guest-blogging on behalf of the National Restaurant Association 2014 Show. Pepsi demonstrates how to cook with junk food! This lady infused the warm milk... Read more
Posted on 28 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA