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LATEST ARTICLES ( 545 )

• Deliver A Custom Branded Experience With The New Salon Branded Apps

  

  When you set out to open your salon or spa, you had a vision. This vision, you’ve since integrated it to the look and feel of your space. Read more

  Posted on 19 September 2019 MARKETING & ADVERTISING

• “The Russian Brothers,” A #SalonSummit Workshop By Kristian Tognini

  

  Does the word brainstorm remind you of these sentences: “Yes, but we’ve done that already; I don’t think that would work,” or “My idea was better? Read more

  Posted on 17 September 2019 MARKETING & ADVERTISING

• Get Your Copy: The Salon Retail Success Playbook!

  

  More often than not, stylists and therapists are afraid to sell products – for various reasons. The most common explanations we’ve heard about are: being... Read more

  Posted on 10 September 2019 MARKETING & ADVERTISING

• Salon Owners Summit 2020: Second Speaker Announcement!

  

  With the dizzying pace at which things change, the world of social media can be a tough one to navigate. That’s why we couldn’t be happier to introduce salon... Read more

  Posted on 03 September 2019 MARKETING & ADVERTISING

• “Ditch the 1st of the Month Anxiety,” A #SalonSummit Workshop By Phil Jackson

  

  Have you been working harder and harder over the past couple years, but still fear you won’t have enough in the bank to pay your bills on time? Read more

  Posted on 01 August 2019 MARKETING & ADVERTISING

• Vote For Phorest FM At The Podcast Awards 2019!

  

  To look back at Phorest FM’s early days when Killian and I were frantically trying to calm our nerves while recording the first few episodes to hosting live... Read more

  Posted on 08 July 2019 MARKETING & ADVERTISING

• The Salon Owners Summit 2020: Tickets Now On Sale!

  

  If you’re a Phorest Salon Software client, you’ll have heard the news already… the very first details about the 6th edition of the #salonsummit flagship event i... Read more

  Posted on 04 July 2019 MARKETING & ADVERTISING

• The Phorest Online Reputation Manager & How

  

  Table of contents Choosing, in a world too full of optionsThe importance of monitoring your salon’s online reputationCase studyHow can you monitor what people... Read more

  Posted on 03 July 2019 MARKETING & ADVERTISING

• Eat This, Not That: Compliance Vs Commitment

  

  Compliance vs Commitment. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start... Read more

  Posted on 13 June 2019 MARKETING & ADVERTISING

• Your Customers Tell Us Exactly What They Want To See On A Salon Or Spa Website

  

  As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for... Read more

  Posted on 12 June 2019 MARKETING & ADVERTISING

• How To Make Retail Profits Work For You

  Do you take the money you earn from retail sales, put it in your account and pay bills with it? While most salons and spas would answer “yes” to this question,... Read more

  Posted on 06 June 2019 MARKETING & ADVERTISING

• How To Win At Designing A Salon (Even Your First)

  Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. Read more

  Posted on 05 June 2019 MARKETING & ADVERTISING

• Managing Salon Staff Room Wars: Who Ate My Sandwich?

  As grown-ups – and some of us mature people – you would think that salon staff room wars wouldn’t be a problem. That everyone would be responsible and somehow... Read more

  Posted on 04 June 2019 MARKETING & ADVERTISING

• Eat This, Not That: What Vs Why

  

  What vs Why. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and... Read more

  Posted on 30 May 2019 MARKETING & ADVERTISING

• 3 SMS Ideas To Boost Men Bookings This Father’s Day

  

  Mother or Father’s Day messages to clients don’t always have the intended effect. That’s something we found out the hard way a good few years ago when we sent... Read more

  Posted on 29 May 2019 MARKETING & ADVERTISING

• Don’t Build Teams, Build Individuals

  As salon owners, our business is people. People are our revenue, so we’re scared to death when the top producers walk out the door. Read more

  Posted on 28 May 2019 MARKETING & ADVERTISING

• 6 Organisation Tips To Streamline The Running Of Your Salon

  

  You’re sitting in your office, surrounded by a pile of paperwork the size of Mt. Everest. You have forms waiting to be filled out and documents that need to be... Read more

  Posted on 23 May 2019 MARKETING & ADVERTISING

• When Is It Financially Viable To Step Out From Behind The Chair?

  This question comes up all the time, but because it all depends on where you’re at with your business, no answer will ever fit all situations. Read more

  Posted on 21 May 2019 MARKETING & ADVERTISING

• Eat This Not That: Satisfied Vs Loyal

  

  Satisfied vs Loyal. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start... Read more

  Posted on 16 May 2019 MARKETING & ADVERTISING

• How To Add Value To Your Salon’s Appointment Reminders

  Did you know that 62% of no-shows occur simply because clients forget when they’re booked in for? Send a quick email and/or SMS appointment reminder and you... Read more

  Posted on 15 May 2019 MARKETING & ADVERTISING