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LATEST ARTICLES ( 573 )

• The Salon Owner’s Guide to Retail Sales

  

  In research conducted by Phorest, it was revealed that 85% of salon clients said they would be interested, or very interested, in purchasing retail products fro... Read more

  Posted on 18 January 2023 MARKETING & ADVERTISING

• 10 Eco-Friendly Christmas Decoration Ideas for Your Salon This Year

  

  Now that it’s officially December, the Christmas decorations start coming out in full force. And that one staff member who has been eagerly waiting to put on th... Read more

  Posted on 01 December 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Black Friday & Christmas

  

  How prepared are you for Black Friday and Christmas? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can... Read more

  Posted on 07 November 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Hiring & Staff Retention

  

  Staff hiring and retention is one of the most pressing issues facing businesses in the professional beauty industry today. In the aftermath of the pandemic,... Read more

  Posted on 21 October 2022 MARKETING & ADVERTISING

• Revolutionise Reception with PhorestGuest

  

  When clients enter your salon, what’s their first impression? Are they greeted with a lengthy queue of waiting guests, or perhaps an empty, unmanned reception... Read more

  Posted on 17 October 2022 MARKETING & ADVERTISING

• Optimise Your Online Store with These New Features

  The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase... Read more

  Posted on 03 October 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Generating More Profit

  

  From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. Read more

  Posted on 29 September 2022 MARKETING & ADVERTISING

• Survey: What Keeps Loyal Clients Coming Back to Your Salon?

  

  No matter what section of the hair and beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of you... Read more

  Posted on 23 September 2022 MARKETING & ADVERTISING

• Top Tips For Your (Online) Reputation: From Five-Year Client Experience Award...

  

  We’ve asked 5-year winners of our prestigious Client Experience Award for their best tips to create the kind of exceptional customer experience that earns... Read more

  Posted on 22 September 2022 MARKETING & ADVERTISING

• Phorest Re-Ignites the Annual Salon Owners Summit

  

  Phorest Salon Software invites hair, beauty and clinic salon owners to travel to Dublin, Ireland, in 2023 for the highly anticipated Salon Owners Summit. Read more

  Posted on 24 August 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Social Media

  

  How many times do you pick up your phone to scroll each day? According to statista.com, the average internet user spends over 17 hours per week on social media. Read more

  Posted on 22 August 2022 MARKETING & ADVERTISING

• How This Vish Salon Boosted Buy-In With a Phased Integration

  

  Working as a split team due to COVID restrictions might limit innovation in some salons, but at Trim Salon in Dublin, Ireland, the opposite happened. Enter Vish... Read more

  Posted on 16 August 2022 MARKETING & ADVERTISING

• Unlock Revenue With An Intelligent Salon Integration

  

  When Mayfair Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire. However, i... Read more

  Posted on 16 August 2022 MARKETING & ADVERTISING

• Here’s Why Your Salon Needs An Integrated Card Terminal

  

  Being a salon owner is one balancing act after another. Every day, whether creating a staff roster, setting prices, or ordering supplies, you have to strike... Read more

  Posted on 08 August 2022 MARKETING & ADVERTISING

• Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers Are Changing Acros...

  

  Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingl... Read more

  Posted on 12 July 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to SEO

  

  78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just... Read more

  Posted on 01 July 2022 MARKETING & ADVERTISING

• 17 Salons Who Transformed Their Space into a Unique Destination

  Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person... Read more

  Posted on 09 June 2022 MARKETING & ADVERTISING

• Inflation, the Experience Economy & New Data Insights to Keep Your Clients Comin...

  

  With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the... Read more

  Posted on 09 May 2022 MARKETING & ADVERTISING

• A New Era, a New Look & the Gift of Growth

  

  It’s 2004. Phorest’s CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’... Read more

  Posted on 31 January 2022 MARKETING & ADVERTISING

• Make Sharper Decisions With Your Salon’s Data

  

  No one knows more about your business than you do. Being a business owner can be an all-consuming reality. Along with the mental load of your own daily to-do... Read more

  Posted on 17 November 2021 MARKETING & ADVERTISING