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LATEST ARTICLES ( 573 )

• Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The...

  

  This Pride Month, Phorest is celebrating our industry’s diverse LGBTQIA+ community while taking time to reflect, support, and educate ourselves on why we... Read more

  Posted on 19 June 2023 MARKETING & ADVERTISING

• Stepping Back from Your Business: Finding Freedom and Focus

  How do you step back from the business and experience the freedom you need to focus on business strategy and growth? I remember asking myself this many times... Read more

  Posted on 09 June 2023 MARKETING & ADVERTISING

• How Software Can Bring Your Spa to The Next Level

  

  As spa management technology becomes more advanced than ever before, it can be difficult to know what exactly your business needs. Read more

  Posted on 31 May 2023 MARKETING & ADVERTISING

• 5 Ways to Improve Your Salon’s Social Media Presence

  In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being... Read more

  Posted on 25 May 2023 MARKETING & ADVERTISING

• Eco-Friendly Spa Management: Sustainable Practices for a Greener Business

  

  As a spa business, you positively impact the health and well-being of your clients every single day; it’s your speciality. Does your ethos of wellness extend... Read more

  Posted on 18 April 2023 MARKETING & ADVERTISING

• Grow Your Salon Revenue With These Top Tips!

  

  Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and... Read more

  Posted on 08 March 2023 MARKETING & ADVERTISING

• The Return of the Salon Owners Summit: Your 2023 Recap

  

  The hour has finally arrived at the Dublin Royal Convention Centre. After a morning of mingling, conference go-ers jostle their lanyards and fresh tote bags,... Read more

  Posted on 01 March 2023 MARKETING & ADVERTISING

• Liz Earle MBE on Building a Brand – Salon Owners Summit Recap 2023

  

  Liz Earle MBE delivered a fantastic talk on day two of the 2023 Salon Owners Summit – taking the audience through her impressive career to date as a... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners...

  

  For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Tom Chapman – How to Listen So They Will Talk – Salon Owners Summit 2023 Recap

  Tom Chapman’s talk and workshop were a real highlight of the 2023 Salon Owners Summit for many people, including me. His workshop – How to Listen so They Will... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

  Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Derek Anthony & Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E – Salon...

  

  After a morning of talks in the main hall of the Salon Owner’s Summit, attendees split off into smaller groups for their chosen workshops. Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Jason Everett on Leadership & Motivating Your Team – Salon Owners Summit 2023...

  Jason Everett’s wonderfully frenetic energy was the perfect opener for the 2023 Salon Owners Summit. His main stage talk was filled with nugget after nugget of... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Dennis Van Lierop on Recruiting Gen-Z & Finding The Right People for Your...

  

  Salon recruitment is a hot topic in the industry right now, so it’s no surprise that Dennis Van Lierop’s workshop room at the 2023 Salon Owners Summit is full o... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Janna Ronert On The Journey To Becoming #1- Salon Owners Summit 2023 Recap

  

  Janna Ronert is a powerhouse in the professional beauty industry. CEO Founder of Image Skincare and Hush Hush Beauty, she is an entrepreneur and industry... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap

  

  On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Sophia Hilton on Branding & Marketing MOT-Salon Owners Summit 2023 Recap

  

  On day 2 of the Salon Owners Summit, Sophia Hilton once again took the main stage, this time to facilitate a workshop covering all things branding and... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Sophia Hilton On Workplace Toxicity – Salon Owners Summit 2023 Recap

  

  If there’s one way to get rid of the 3 pm slump, it’s by dancing maniacally to booming music in a room full of over 600 people, which is exactly what Sophia... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Client Retention

  

  Ever wish you could replicate your favourite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; thos... Read more

  Posted on 22 February 2023 MARKETING & ADVERTISING

• Life On The Salon Floor: Using Treatcard to Increase Revenue & Client Loyalty

  

  We all know how Phorest works, but how much do we know about the unique ways that its individual features are used by salons across the globe? Read more

  Posted on 31 January 2023 MARKETING & ADVERTISING