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LATEST ARTICLES ( 545 )

• Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners...

  

  For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Tom Chapman – How to Listen So They Will Talk – Salon Owners Summit 2023 Recap

  Tom Chapman’s talk and workshop were a real highlight of the 2023 Salon Owners Summit for many people, including me. His workshop – How to Listen so They Will... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

  Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Derek Anthony & Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E – Salon...

  

  After a morning of talks in the main hall of the Salon Owner’s Summit, attendees split off into smaller groups for their chosen workshops. Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Jason Everett on Leadership & Motivating Your Team – Salon Owners Summit 2023...

  Jason Everett’s wonderfully frenetic energy was the perfect opener for the 2023 Salon Owners Summit. His main stage talk was filled with nugget after nugget of... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Dennis Van Lierop on Recruiting Gen-Z & Finding The Right People for Your...

  

  Salon recruitment is a hot topic in the industry right now, so it’s no surprise that Dennis Van Lierop’s workshop room at the 2023 Salon Owners Summit is full o... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Janna Ronert On The Journey To Becoming #1- Salon Owners Summit 2023 Recap

  

  Janna Ronert is a powerhouse in the professional beauty industry. CEO Founder of Image Skincare and Hush Hush Beauty, she is an entrepreneur and industry... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap

  

  On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Sophia Hilton on Branding & Marketing MOT-Salon Owners Summit 2023 Recap

  

  On day 2 of the Salon Owners Summit, Sophia Hilton once again took the main stage, this time to facilitate a workshop covering all things branding and... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• Sophia Hilton On Workplace Toxicity – Salon Owners Summit 2023 Recap

  

  If there’s one way to get rid of the 3 pm slump, it’s by dancing maniacally to booming music in a room full of over 600 people, which is exactly what Sophia... Read more

  Posted on 28 February 2023 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Client Retention

  

  Ever wish you could replicate your favourite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; thos... Read more

  Posted on 22 February 2023 MARKETING & ADVERTISING

• Life On The Salon Floor: Using Treatcard to Increase Revenue & Client Loyalty

  

  We all know how Phorest works, but how much do we know about the unique ways that its individual features are used by salons across the globe? Read more

  Posted on 31 January 2023 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Retail Sales

  

  In research conducted by Phorest, it was revealed that 85% of salon clients said they would be interested, or very interested, in purchasing retail products fro... Read more

  Posted on 18 January 2023 MARKETING & ADVERTISING

• 10 Eco-Friendly Christmas Decoration Ideas for Your Salon This Year

  

  Now that it’s officially December, the Christmas decorations start coming out in full force. And that one staff member who has been eagerly waiting to put on th... Read more

  Posted on 01 December 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Black Friday & Christmas

  

  How prepared are you for Black Friday and Christmas? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can... Read more

  Posted on 07 November 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Hiring & Staff Retention

  

  Staff hiring and retention is one of the most pressing issues facing businesses in the professional beauty industry today. In the aftermath of the pandemic,... Read more

  Posted on 21 October 2022 MARKETING & ADVERTISING

• Revolutionise Reception with PhorestGuest

  

  When clients enter your salon, what’s their first impression? Are they greeted with a lengthy queue of waiting guests, or perhaps an empty, unmanned reception... Read more

  Posted on 17 October 2022 MARKETING & ADVERTISING

• Optimise Your Online Store with These New Features

  The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase... Read more

  Posted on 03 October 2022 MARKETING & ADVERTISING

• The Salon Owner’s Guide to Generating More Profit

  

  From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. Read more

  Posted on 29 September 2022 MARKETING & ADVERTISING

• Survey: What Keeps Loyal Clients Coming Back to Your Salon?

  

  No matter what section of the hair and beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of you... Read more

  Posted on 23 September 2022 MARKETING & ADVERTISING