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LATEST ARTICLES ( 595 )

• Coffee For Lunch | Interview With Social Media Specialist Frankie Greek

  

  We have the immense pleasure of introducing a new Phorest interview series titled ‘Coffee For Lunch’. We’re all so busy and tied up to different commitments... Read more

  Posted on 11 December 2016 MARKETING & ADVERTISING

• 10 Tips To Raise Your Salon Prices Without Losing Clients

  

  Price hikes are never fun; there’s always a possibility of a backlash and unhappy customers. The reality is, however, that sometimes your salon prices... Read more

  Posted on 07 December 2016 MARKETING & ADVERTISING

• The Salon Owners Summit 2017 Agenda Revealed!

  

  Now in its third year, the Salon Owners Summit is fast becoming the most talked about event in the hair and beauty industries in Europe and further afield. Read more

  Posted on 06 December 2016 MARKETING & ADVERTISING

• 7 Simple And Creative Christmas Competition Ideas

  

  Christmas is a time for sharing and bonding. From a business point of view, it’s also a peak time for you to increase referrals, build brand awareness and... Read more

  Posted on 04 December 2016 MARKETING & ADVERTISING

• The Best Holiday Send Times For Salon Email Campaigns

  

  As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. Read more

  Posted on 30 November 2016 MARKETING & ADVERTISING

• Which Call-To-Action Words Will Grow Your Salon Client List?

  

  A while ago, we wrote a blog post that identified which salon hashtags you should be using on your social media channels to effectively reach and engage with... Read more

  Posted on 28 November 2016 MARKETING & ADVERTISING

• December Salon Marketing Ideas To Avoid The January Slump

  

  We can’t stress it enough: to make the most of December and January, you need to plan your marketing, social media and events in advance. Read more

  Posted on 24 November 2016 MARKETING & ADVERTISING

• The Ins And Outs Of Writing A Salon/Spa Procedure Manual

  

  Guest Article by Valerie Delforge, Founder CEO Delforge + Co. If a client journey is essential to consolidate customer service and elevate standards within... Read more

  Posted on 23 November 2016 MARKETING & ADVERTISING

• Don’t Take Our Word For It: Click & Play With The Phorest Salon App

  

  Nowadays, outside of calls and texts, your clients spend 82% of their time on apps and only 18% browsing the web. This is why the Phorest salon app is your new... Read more

  Posted on 21 November 2016 MARKETING & ADVERTISING

• 12 Jolly Christmas Salon Decor Ideas To Create Moments Of Magic

  

  How old were you when you stopped believing in Santa Claus? Five, six? And yet to this day, Christmas is still a very merry and happy holiday, isn’t? Well,... Read more

  Posted on 17 November 2016 MARKETING & ADVERTISING

• The Beauty Habits of New Yorkers

  

  Home to some of the most stylish people on earth, as well as the world’s top fashion houses, it’s no ‎wonder that New Yorkers like to keep on top of their beaut... Read more

  Posted on 16 November 2016 MARKETING & ADVERTISING

• Demistifying SMS Salon Advertising & Transactional Texts

  

  In many industries, mobile messaging provides the most effective direct marketing channel. This is no different in the hair, beauty, spa and cosmetics industrie... Read more

  Posted on 14 November 2016 MARKETING & ADVERTISING

• Fun Marketing Ideas To Boost Black Friday Retail Sales

  

  In case you hadn’t realised it yet, Black Friday is creeping up fast (November 25th). Meaning, you have 15 more days to plan different types of promotional... Read more

  Posted on 10 November 2016 MARKETING & ADVERTISING

• What Happens When You Invest In Salon Staff Training

  

  Managing a salon is not an easy task. The salon and spa industries are both incredibly competitive environments. Like many other salon owners and managers,... Read more

  Posted on 09 November 2016 MARKETING & ADVERTISING

• 5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid

  

  Every great business owner in this industry has made many salon marketing mistakes – it’s 100% normal. Testing by trial and error is a necessity: it’s what... Read more

  Posted on 07 November 2016 MARKETING & ADVERTISING

• The ‘Attitude Of Gratitude’ Phorest Loyalty Scheme Is Back!

  

  It’s that time of year again! Fresh from having the bejesus scared out of you by sugar fuelled tricky tricksters, it’s time for you to start thinking about... Read more

  Posted on 03 November 2016 MARKETING & ADVERTISING

• How To Write Irresistible And Simple Salon Press Releases

  

  Imagine for a moment your spa’s grand opening night is in a week, or you just found a new line of professional beauty supplies and now stock it in your salon. Read more

  Posted on 02 November 2016 MARKETING & ADVERTISING

• Your November Salon Marketing Ideas: Holiday Edition!

  

  Every year, it’s the same struggle: there’s so much to get done before Christmas. Between the daily salon routine, the increasingly busier days, the SMS and... Read more

  Posted on 27 October 2016 MARKETING & ADVERTISING

• How To Handle (And Prevent) Salon Employee Theft

  

  Words by: Michelle Bolger, Employment Law Consultant at ESA Consultants If you have any questions for Michelle, you can reach her at <mbolger@esa. Read more

  Posted on 26 October 2016 MARKETING & ADVERTISING

• Your Ultimate Last Minute Salon Halloween Guide

  

  It’s that time of the year again: Halloween. Have you been carving pumpkins with our last year’s ideas recently? Because the countdown to the 31st is already... Read more

  Posted on 24 October 2016 MARKETING & ADVERTISING