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LATEST ARTICLES ( 546 )

• 10 Tips To Perk Up Engagement On Your Salon Instagram Profile

  

  As some of you may know, I host a monthly live webinar on techniques to help you build a salon retailing culture. If you’ve tuned into one of the sessions,... Read more

  Posted on 09 March 2017 MARKETING & ADVERTISING

• Should You Be The One Paying For Salon Training Courses?

  

  Guest Article by Michelle Bolger, Employment Law Consultant at ESA Consultants If you have any questions for Michelle, you can reach her at <mbolger@esa. Read more

  Posted on 08 March 2017 MARKETING & ADVERTISING

• How Salon Music Influences Buying Behaviour

  Creative consistency in your business is key. Picture this: you open the door to a sweet retro looking salon expecting to hear some of the best tunes from the... Read more

  Posted on 01 March 2017 MARKETING & ADVERTISING

• Salon Books: ‘How To Win Friends And Influence People’ Summarised In This...

  

  I’m a sucker for a self-development book; particularly when it comes to running a business or taking customer satisfaction to the next level. Read more

  Posted on 28 February 2017 MARKETING & ADVERTISING

• New Feature: Introducing The Phorest Online Reputation Manager

  

  Over the past months, we’ve illustrated just how important ensuring your salon’s online reputation matches what your clients are saying about you offline. Read more

  Posted on 23 February 2017 MARKETING & ADVERTISING

• The Day We Walked In Your Shoes: A Salon Experience

  

  Words by Phorest Salon Software’s CEO Ronan Perceval and Head of Product Patrick Monaghan To get a taste of the real world for ourselves, and to get out from ou... Read more

  Posted on 22 February 2017 MARKETING & ADVERTISING

• Enough Is Enough: When It’s Okay To Fire A Bad Salon Customer

  

  Have you ever had to fire a salon employee for their erratic behaviour or a foul attitude? Probably. But, what about a bad salon customer? Read more

  Posted on 20 February 2017 MARKETING & ADVERTISING

• March Salon Marketing Ideas To Please All Clients & Tastes

  

  I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome... Read more

  Posted on 16 February 2017 MARKETING & ADVERTISING

• Phorest’s Guide To Taking The Perfect Salon Photos

  

  Over the years, clients have always found new ways to discover your salon. The phonebook days are gone, and people are now using Google and Facebook to find... Read more

  Posted on 14 February 2017 MARKETING & ADVERTISING

• Coffee For Lunch | Interview With Salon Owner Lynda Tarpey

  

  What makes a salon, a winning salon? How does one manage retail, customer service and care altogether in a perfect balance? These were questions we had for Lynd... Read more

  Posted on 12 February 2017 MARKETING & ADVERTISING

• Two Of Your Salon Employees Are Dating: Now What?

  

  Guest Article by Valerie Delforge, Founder CEO Delforge + Co. With Valentine’s Day just around the corner, I thought it would be ideal to discuss the... Read more

  Posted on 08 February 2017 MARKETING & ADVERTISING

• Great Hair Removal Marketing Campaign Ideas

  

  We were recently asked by one of our clients if we could assist them with putting together a couple of hair removal marketing ideas that center around more... Read more

  Posted on 05 February 2017 MARKETING & ADVERTISING

• Online Defamation Explained: How It Can Impact Your Salon Services

  

  Guest Article by Michelle Bolger, Employment Law Consultant at ESA Consultants By its 2009 definition, a defamatory statement is “one which tends to injure a... Read more

  Posted on 31 January 2017 MARKETING & ADVERTISING

• Trade Shows & Phorest Webinars To Attend In February

  

  Every business has its challenges. Some look for ways to get more clients, others to get new ideas for their marketing. For some, it’s more about keeping up wit... Read more

  Posted on 25 January 2017 MARKETING & ADVERTISING

• Two Leading Salon Owners Set The Record Straight About Clients And Valentine’s...

  

  You’ve heard it before. “Oh dear, Valentine’s Day huh? More like Hallmark Day! If it’s not Christmas, it’s Mother’s Day, or Father’s Day. It’s never ending!”. Read more

  Posted on 24 January 2017 MARKETING & ADVERTISING

• The Easiest Method To Get More Salon Facebook Reviews

  If you have attended Phorest Academy’s most recent webinar on Online Reputation, then you’ll have a better understanding of why taking control of how people... Read more

  Posted on 22 January 2017 MARKETING & ADVERTISING

• Spread Love With These February Salon Marketing Ideas

  

  Every celebrated holiday brings new marketing opportunities. And because February is the season of love, we thought we’d put together a free toolkit full of... Read more

  Posted on 18 January 2017 MARKETING & ADVERTISING

• How Salon Meetings Can Truly Help Motivate Your Team

  

  Guest Article by Valerie Delforge, Founder CEO Delforge + Co. Salon meetings or no meetings? That is the question. Successful teams are the ones that make tim... Read more

  Posted on 17 January 2017 MARKETING & ADVERTISING

• Salon Owners Summit 2017 Recap: In Your Own Words

  

  Now that the Salon Owners Summit is all wrapped up and you’ve all gone back with plenty of inspiration for the present year, we thought we’d make a Salon... Read more

  Posted on 15 January 2017 MARKETING & ADVERTISING

• Coffee For Lunch | Interview With Wolfgang Digital SEO Analyst Luke Fitzgerald

  

  We’re all so busy and tied up to different commitments nowadays. Often, coffee is the only time we allow ourselves a break. For our second edition of the... Read more

  Posted on 10 January 2017 MARKETING & ADVERTISING