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LATEST ARTICLES ( 546 )

• Salon Staff: Why You Need To Hire a Duck

  

  Ducks. Graceful creatures that gently glide across tranquil waters. The funny thing about them though is that nobody sees the hard work done below the water’s... Read more

  Posted on 30 April 2017 MARKETING & ADVERTISING

• Phorest FM, The Salon Owner’s Podcast: We Want Your Feedback!

  

  Welcome to Phorest FM: The Salon Owners Podcast. Every week, we work tirelessly to create the freshest, most impactful and easy-to-listen content. Read more

  Posted on 26 April 2017 MARKETING & ADVERTISING

• Phorest FM, The Salon Owner’s Podcast: We Want Your Feedback!

  

  Welcome to Phorest FM: The Salon Owners Podcast. Every week, we work tirelessly to create the freshest, most impactful and easy-to-listen content. Read more

  Posted on 26 April 2017 MARKETING & ADVERTISING

• May Salon Marketing Ideas: Summer Preparation!

  

  You’ve heard it before: ‘April showers bring May flowers!’ And we sure hope it does, given that wedding and festival season is just around the corner. Read more

  Posted on 24 April 2017 MARKETING & ADVERTISING

• Get Your Copy: The Salon Owner’s First Steps To Online Reputation eBook

  

  You know from your clients that you have an excellent in-store reputation, but do you know what they’re saying about you online? Read more

  Posted on 20 April 2017 MARKETING & ADVERTISING

• Marketing To Mature Hair And Beauty Clients In The Digital Age

  

  I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods to do so,... Read more

  Posted on 19 April 2017 MARKETING & ADVERTISING

• Salon & Spa Hashtag Etiquette: The Do’s & Don’ts

  

  When posting your salon news, special offers and latest promotions on social media, one way to ensure that you reach a lively, chatty audience is to use... Read more

  Posted on 16 April 2017 MARKETING & ADVERTISING

• Providing Access To Salon & Spa Services For Clients With Disabilities

  

  Guest Article by Michelle Bolger, Employment Law Consultant at ESA Consultants If you have any questions for Michelle, you can reach her at <mbolger@esa. Read more

  Posted on 12 April 2017 MARKETING & ADVERTISING

• The Working Parent Blues, Or How To Work From Home With A Child

  

  We’re going to kick off something a little different today! Over the past couple of years, I have had numerous requests to focus on an area of interest for so... Read more

  Posted on 12 April 2017 MARKETING & ADVERTISING

• The Ins And Outs Of Selling More Retail

  

  Guest Article by Caroline Quinlan, Trainer  Beauty Industry Expert Let’s talk about Lisa, an award-winning stylist in a hair salon in Birmingham. She is... Read more

  Posted on 10 April 2017 MARKETING & ADVERTISING

• 5 Expert Tips For Improving Salon Team Morale And Overall Business

  

  Guest Article by Valerie Delforge, Founder CEO Delforge + Co. I’m often asked “how to motivate my team,” and this is possibly the most difficult question to... Read more

  Posted on 06 April 2017 MARKETING & ADVERTISING

• Should You Throw A Salon Open House?

  

  Whether you’ve just opened your doors or you’ve been around for years, it’s always nice to drop your local community a little reminder that your business is... Read more

  Posted on 02 April 2017 MARKETING & ADVERTISING

• 15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

  

  As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring... Read more

  Posted on 29 March 2017 MARKETING & ADVERTISING

• Are You On Top Of The Salon Customer Service Game? [Quiz]

  Often, when people talk about customer service skills, things like being a people person pop up first. Perhaps it’s true, but it’s also a vague characteristic. Read more

  Posted on 27 March 2017 MARKETING & ADVERTISING

• How To Conduct Amazing One-To-One Staff Feedback Meetings

  

  A couple of months ago, one of our collaborators Valerie Delforge illustrated how communication levels within your team had direct repercussions on your... Read more

  Posted on 23 March 2017 MARKETING & ADVERTISING

• Salon Influencers Vs Celebrity Endorsements: Who Comes Out On Top?

  

  The digital age: an ever-evolving fast-paced environment. One that can at times sounds nothing but complex to use for marketing purposes. Read more

  Posted on 21 March 2017 MARKETING & ADVERTISING

• 3 Surefire Ways To Prevent Staff From Stealing Salon Client Details

  

  You spend years building a loyal client base, recruiting a talented team and then lose half of your customer base overnight. Your stylist or therapist leaves th... Read more

  Posted on 19 March 2017 MARKETING & ADVERTISING

• Hop Ahead Of Competitors With These April Salon Marketing Ideas

  

  With Spring knocking at our doors over in the UK and Ireland – I’m sorry for all you fellow US and Canadians readers, Mother Nature seems to be giving you a... Read more

  Posted on 16 March 2017 MARKETING & ADVERTISING

• Coffee For Lunch | Interview With Salon Co-Owner Paul Davey

  

  The concept behind the monthly “Coffee For Lunch” Phorest interview series is quite simple. Always on the run and tied to a million commitments, we often... Read more

  Posted on 15 March 2017 MARKETING & ADVERTISING

• Get Your Copy: The Ultimate SMS Marketing Gameplan eBook

  

  Ever wanted to clearly understand the ins-and-outs of marketing with SMS, the best practices for your next campaign and how to align SMS marketing with your... Read more

  Posted on 12 March 2017 MARKETING & ADVERTISING