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LATEST ARTICLES ( 573 )

• September Salon Promotional Ideas For The Debs Season

  

  The days just keep flying by! Your September salon promotional ideas and toolkit have arrived, and that also means summer is officially over, leaving the hair... Read more

  Posted on 23 August 2017 MARKETING & ADVERTISING

• 5 Ways A Brand New Salon Or Spa Can Look Established

  

  There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then... Read more

  Posted on 21 August 2017 MARKETING & ADVERTISING

• The Dark Truth Of Salon Marketplaces And Salon Directories

  

  New salon directories and marketplaces launch every week, and it’s easy to see why these sites are attractive to salons as partners. Read more

  Posted on 17 August 2017 MARKETING & ADVERTISING

• How To Build Trust As A Leader In The Salon And Spa Industry

  

  Guest Article by Valerie Delforge, Founder CEO Delforge + Co. Leadership is a much-discussed topic. Throughout the years, I have read many books about it,... Read more

  Posted on 16 August 2017 MARKETING & ADVERTISING

• 5 Ways You Can Use Video Marketing To Promote Your Salon

  

  There’s no denying the power of video marketing anymore. In fact, according to a recent report presented by Animoto – an American cloud-based video creation... Read more

  Posted on 10 August 2017 MARKETING & ADVERTISING

• The Phorest Salon Book Club: Show Your Work! by Austin Kleon

  

  Earlier this year, our very own Connor Keppel summarised the book How To Win Friends And Influence People in a 2-minute read for the Phorest Blog. Read more

  Posted on 09 August 2017 MARKETING & ADVERTISING

• How To Charge A Premium Amount For Your Salon’s Services

  

  Guest Article by Richard McCabe, Coach at iSalon Coaching Owning a business is not about breaking your back for the sake of trying to squeeze out a living. Read more

  Posted on 07 August 2017 MARKETING & ADVERTISING

• 7 Daily Habits Of Happy And Successful Salon Owners

  

  I’ll admit it: I’m a sucker for those self-development meet pursuit of happiness fiction novels. In fact, I’ve just finished Paulo Coehlo’s “The Zahir” this... Read more

  Posted on 03 August 2017 MARKETING & ADVERTISING

• Introducing Phorest Academy’s Salon Instagram Masterclass

  

  If you keep up to date with Phorest Academy, then you might have already heard of our newest webinar… Introducing the Salon Instagram Masterclass! If not, well... Read more

  Posted on 02 August 2017 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 16 (Monthly Round-Up)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 16. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with... Read more

  Posted on 01 August 2017 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 15 (Online Defamation)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 15. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with... Read more

  Posted on 01 August 2017 MARKETING & ADVERTISING

• Distilling Salons’ Business Performance Down To Two Numbers

  

  As of June this year, I have now spent 15 years in the hair and beauty industry. It is hard to believe really – my entire professional life. Read more

  Posted on 27 July 2017 MARKETING & ADVERTISING

• Enter For A Chance To Win A Salon Social Media Consultation!

  

  If there’s one thing that doesn’t stand still in today’s digital world, it’s social media. With the likes of Facebook, Instagram, Pinterest, Twitter, LinkedIn,... Read more

  Posted on 26 July 2017 MARKETING & ADVERTISING

• 5 Tips To Revolutionise Your Salon Business Plan

  

  Guest Article by Gloria Murray, Accountant and Director of Murray Associates Accountants Everywhere you go, you see cheap deals. Read more

  Posted on 24 July 2017 MARKETING & ADVERTISING

• Top 7 Dublin Hotels: Find Accommodation For The Salon Owners Summit

  

  The Salon Owners Summit has become one of the most talked about events in the hair and beauty industry in Europe as well as further afield. Read more

  Posted on 20 July 2017 MARKETING & ADVERTISING

• August Salon Promotional Ideas To Boost Online Bookings

  

  With everything going on day-to-day in the salon it’s easy to slip behind marketing opportunities. For those who were wondering where the July Marketing... Read more

  Posted on 19 July 2017 MARKETING & ADVERTISING

• Leveraging The Client Experience Award To Increase Bookings

  

  As you probably already know, the Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people wh... Read more

  Posted on 17 July 2017 MARKETING & ADVERTISING

• Building A Great Salon And Spa Culture: Ideas & Resources

  

  Yesterday, Ronan Perceval, CEO of Phorest Salon Software, was discussing the recent, millennial-driven move “away from materialism, towards doing things that... Read more

  Posted on 13 July 2017 MARKETING & ADVERTISING

• How Millennials Are Securing Your Future In The Hair And Beauty Industry

  

  The world is moving towards an experience economy. Businesses in the hair and beauty industry are well placed for this shift. I worked lots of retail-based... Read more

  Posted on 11 July 2017 MARKETING & ADVERTISING

• 10 Need-To-Know Tips For The First-Time Salon Manager

  

  Guest Article by Valerie Delforge, Founder CEO Delforge + Co. It’s always difficult to know where to begin when you embark on the first-time salon manager... Read more

  Posted on 10 July 2017 MARKETING & ADVERTISING