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LATEST ARTICLES ( 573 )

• Optimising Medspa & Aesthetic Clinic Operations with Phorest

  What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In this session, Aoife Hannigan, Director of Engineering, an... Read more

  Posted on 09 March 2025 MARKETING & ADVERTISING

• Phorest Insights: Data and Learnings from Over 10,000 Salons

  

  Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan... Read more

  Posted on 09 March 2025 MARKETING & ADVERTISING

• Sustainable High Performance: Key Takeaways from Ronan Harrington’s Powerful Talk

  Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington... Read more

  Posted on 09 March 2025 MARKETING & ADVERTISING

• Tipping the Scales: Empowering Staff with PhorestTips

  At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape,... Read more

  Posted on 09 March 2025 MARKETING & ADVERTISING

• Welcome To Edition 3 Of the Pulse 🌱

  

  Hey there, We’re kicking off this edition of The Pulse with a look back at the 2025 Salon Owners Summit—and what a Summit it was! Read more

  Posted on 04 March 2025 MARKETING & ADVERTISING

• Digital Loyalty & Referrals: What’s New at Phorest

  

  Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in... Read more

  Posted on 04 February 2025 MARKETING & ADVERTISING

• How to Upsell Products and Services in Your Salon, Spa, Or Clinic

  

  Sometimes opportunity knocks but we just don't hear it... Every consumer interaction is jam-packed with potential, from booking to paying and everything in... Read more

  Posted on 17 January 2025 MARKETING & ADVERTISING

• Setting Targets For Salon & Spa Staff

  

  Targets are a fantastic way for you to motivate and focus your salon or spa staff on a goal that will ultimately grow your business and impact your bottom... Read more

  Posted on 06 December 2024 MARKETING & ADVERTISING

• Welcome To Edition 2 Of The Pulse

  

  Welcome to The Pulse, your quarterly Phorest news round-up. I’m Luke, the UK Ireland Country Manager, bringing you the latest industry insights and updates. Read more

  Posted on 11 November 2024 MARKETING & ADVERTISING

• Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, Or...

  

  In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva... Read more

  Posted on 01 November 2024 MARKETING & ADVERTISING

• Salon Visual Marketing: The Golden Rules To Stand Out

  

  In 2015, results from a study made by technology giant Microsoft revealed humans have shorter attention span than goldfish. Yes, you read that right. While... Read more

  Posted on 25 October 2024 MARKETING & ADVERTISING

• Celebrating Success with the 2024 Phorest Client Experience Awards

  

  At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to... Read more

  Posted on 11 October 2024 MARKETING & ADVERTISING

• 7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

  

  In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Read more

  Posted on 04 October 2024 MARKETING & ADVERTISING

• Growth Lessons From the Award-Winning Hott Salons in New York

  

  We spoke to Lia Hakim, a multi-salon owner, the founder of award-winning Hott Salons in New York and a member of the global Phorest community. Lia is a... Read more

  Posted on 02 October 2024 MARKETING & ADVERTISING

• Using AI and Smart Features in Phorest to Boost Salon Operations

  You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. Read more

  Posted on 27 September 2024 MARKETING & ADVERTISING

• The Salon Owner’s Marketing Checklist for Now Until Christmas

  “Relaxed” and “Christmas” are two words that don’t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now... Read more

  Posted on 06 September 2024 MARKETING & ADVERTISING

• Autumnal Marketing Tips for Your Salon, Clinic, Or Spa

  

  As summer (and the holiday tan!) starts to fade, the trees lose their leaves, and the days get shorter, things change in the professional hair and beauty... Read more

  Posted on 04 September 2024 MARKETING & ADVERTISING

• What Would Stylists & Therapists Do With 25% More Tips?

  

  Tipping in salons is more than just a transaction; it’s a gesture of gratitude. Clients often tip not just because they love the service but also because they... Read more

  Posted on 03 September 2024 MARKETING & ADVERTISING

• Why Your Salon Needs a Tipping Policy and How to Create One

  

  The Payment of Wages (Amendment) (Tips and Gratuities) Act 2022 brought into law some important guidelines for salon owners and protections for salon employees... Read more

  Posted on 03 September 2024 MARKETING & ADVERTISING

• Christmas Miracles Are Made in August

  You probably know someone who is already counting down the days to Christmas. We have to admit that we already have the Christmas season on our minds, too! Read more

  Posted on 23 August 2024 MARKETING & ADVERTISING