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LATEST ARTICLES ( 545 )

• Workshop Your Social Media Strategy with The Creative Society

  

  As of 2023, over 60% of the world’s population uses social media, making it one of the most direct and cost-effective ways for business owners to reach their... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Verna Wall & Rich Cullen: How the Best Salons Create and Maintain a...

  

  Following on from the success of last year’s “Success Stories from the Salon Floor,” Phorest’s Head of Research, Verna Wall, and Lead Product Designer, Rich... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Tom Kuhn: Earning Potential in the Professional Beauty Industry

  

  During his Main Stage talk at the 2024 Salon Owners Summit, Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in th... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Keith Barry: Beyond Words – Harnessing the Power of Non-Verbal Communication

  

  Irish mentalist, entertainer and subconscious mind specialist, Keith Barry, gave an incredible performance at the Salon Owners Summit 2024. Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

  

  Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Nina Tulio on Leadership: Old School Vs New School

  

  Bursting onto the 2024 Salon Owners Summit stage as day 2’s first keynote speaker, Nina Tulio was here to get the crowd pumped. Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Tom Kuhn: The ‘Gridy’ Art of Getting Things Done

  

  Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry – ran an excellently practical workshop... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a...

  

  The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno’s performance at the... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Greening Your Glam- Green Salon Collective & Dr Denise Baden

  

  The majority of salon professionals say that they would like their business to be more sustainable, but how can we, as an industry, achieve this? Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• David Meade – Growth Mindset: Changing The Way Teams Think, Act & Behave Every...

  

  David Meade, renowned organisational facilitator, business coach, researcher, and broadcaster, blew the crowd away at the 2024 Salon Owners Summit. Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Social Media Marketing Tips for Your Spa Or Salon

  

  Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of... Read more

  Posted on 16 February 2024 MARKETING & ADVERTISING

• Reinforcing Our Foundations in 2024 With the Phorest in Focus Initiative

  

  Earlier this month, we celebrated Phorest’s 20th anniversary at our annual Salon Owners Summit in Dublin. As CEO, this is my favourite way to start the year... Read more

  Posted on 29 January 2024 MARKETING & ADVERTISING

• 5 Ways to Provide Premium Customer Service in Your Spa Or Salon

  

  With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s... Read more

  Posted on 22 January 2024 MARKETING & ADVERTISING

• 7 Things You May Not Know You Can Do With Your Phorest Salon System

  

  As we knuckle down after the holiday season, you may have a bit of downtime after the crazy festive period. This is the perfect time to get to grips with some o... Read more

  Posted on 16 January 2024 MARKETING & ADVERTISING

• Cutting Costs – 4 Super Easy Saving Tips For Your Salon Budget

  Where does all the money go? That is something we always ask ourselves when we look at how much we actually spend each month. And it’s the same exact thoughts... Read more

  Posted on 10 January 2024 MARKETING & ADVERTISING

• Phorest Salon Marketing Toolkit: December Edition

  

  We can't stress it enough: to make the most of December and January, you need to plan your marketing, social media and events in advance. Last month, our toolki... Read more

  Posted on 04 December 2023 MARKETING & ADVERTISING

• Enough Is Enough: When It’s Okay To Fire A Bad Salon Customer

  

  In the professional hair and beauty industry, salons and spas are often seen as sanctuaries of peace and tranquillity where clients visit to sit back, relax, an... Read more

  Posted on 14 November 2023 MARKETING & ADVERTISING

• Ebook: Using AI To Simplify The Running of Your Salon [Real Examples & Prompts...

  

  Are you a time-poor salon professional, stressed about the amount of time and energy you spend on admin and management tasks every day? You’re not alone. Read more

  Posted on 04 October 2023 MARKETING & ADVERTISING

• Phorest’s Guide to the Art of Salon Photography

  

  Over the years, clients have always found new ways to discover your salon. The phone books days are gone, and people are now using Google and Facebook to... Read more

  Posted on 29 September 2023 MARKETING & ADVERTISING

• How to Defend Your Salon Against Fraudulent Chargebacks

  Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take t... Read more

  Posted on 28 September 2023 MARKETING & ADVERTISING