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LATEST ARTICLES ( 546 )

• The Phorest 2018 Salon Owners Summit Is Sold Out & Here’s The Agenda

  

  The 2018 Salon Owners Summit 2018 is now sold out and as it enters its fourth year, it’s fast becoming the most talked about event in the hair and beauty... Read more

  Posted on 06 December 2017 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 54 (Christmas Marketing)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 54. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with... Read more

  Posted on 04 December 2017 MARKETING & ADVERTISING

• 5 Concrete Ways to ‘End It’ With Salon No-Shows

  

  Perhaps under the impression it might cost them clients, many salon owners don’t define policies around no-shows. To these salon owners, I say it’s time to put... Read more

  Posted on 04 December 2017 MARKETING & ADVERTISING

• Pros And Cons Of Four Of The Main Salon Pay Structures

  Guest Article by Gloria Murray, Accountant and Director of Murray Associates Accountant Choosing the right business model for your salon or spa can be hard.... Read more

  Posted on 29 November 2017 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 53 (Monthly Round-Up)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 53. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with... Read more

  Posted on 27 November 2017 MARKETING & ADVERTISING

• David Barnett’s Proven To Work 3-Step Retail Selling Technique

  

  When we took it to Instagram to announce that we were going to have David Barnett from the High Performance Stylist as a guest on Phorest FM, the response was... Read more

  Posted on 27 November 2017 MARKETING & ADVERTISING

• Capture The Salon XMas Magic: Win A Polaroid Digital Camera!

  

  When coming up with monthly giveaway prizes, we always consider the time of the year. And with Christmas knocking at our doors, we thought that at Polaroid... Read more

  Posted on 23 November 2017 MARKETING & ADVERTISING

• The ABC’s Of Listening To Podcasts: Getting Started

  

  Podcasting is nothing new. In fact, people have been recording and publishing podcasts since 2004. Fast-forward 13 years, and according to one survey in 2017, 4... Read more

  Posted on 22 November 2017 MARKETING & ADVERTISING

• A Practical Guide To Using Phorest’s Email And SMS Templates

  

  We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are... Read more

  Posted on 20 November 2017 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 52 (w/ David Barnett)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 52. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with... Read more

  Posted on 19 November 2017 MARKETING & ADVERTISING

• The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

  

  It’s crazy to think that Christmas is only 38 days away from now. It seems like just yesterday we were still enjoying the warm weather! But it is, and we need t... Read more

  Posted on 16 November 2017 MARKETING & ADVERTISING

• How To Make A Clear Financial Decision About Your Business

  

  Guest Article by Valerie Delforge, Founder CEO Delforge + Co. “Every decision you make should be a financial decision.” That sentence, to me, is a motto. Read more

  Posted on 15 November 2017 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 51 (Black Friday Campaigns)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 51. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with... Read more

  Posted on 13 November 2017 MARKETING & ADVERTISING

• Are Your Salon Gift Cards Really Working For You?

  Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market... Read more

  Posted on 13 November 2017 MARKETING & ADVERTISING

• Tried And Tested Salon Black Friday Campaigns You Can Steal

  

  Did you know that 30% of annual retail sales occur between Black Friday and Christmas*? Did you also know that the National Retail Federation‘s annual surveys... Read more

  Posted on 09 November 2017 MARKETING & ADVERTISING

• The Best Social Media Automation Tools For Salons & Spas

  

  You know it yourself; Christmas is sneaking up fast and time is slipping through your hands like water. And while it’s the busiest time of the year in the salon... Read more

  Posted on 08 November 2017 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 50 (w/ Michelle Bolger)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 50. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with... Read more

  Posted on 06 November 2017 MARKETING & ADVERTISING

• The Importance Of Choosing A Comprehensive Insurance Policy

  

  Guest Article by Joseph L. Bolger, Head of Arbitrating / Industrial Relations at ESA Consultants *Please note that the following information may differ from... Read more

  Posted on 06 November 2017 MARKETING & ADVERTISING

• 24 Key Client Notes For Delivering Memorable Customer Service

  

  Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, the... Read more

  Posted on 02 November 2017 MARKETING & ADVERTISING

• 7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

  

  Your staff team is one of (if not the) most critical element to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated,... Read more

  Posted on 01 November 2017 MARKETING & ADVERTISING